EXECUTIVE SUMMARYTo manage business strategically can prove to be a competitive edge for any company. This needs to balance the expectations and accountabilities of all the relevant stakeholders. Further, ddynamism is trademark of business. An organisation is continuously subjected to various internal and external factors which compel it to keep adjusting in order to sustain. Any management needs to adopt these contemporary changes. Change is a panacea for sustainability and it is a universal law of nature too. Change can either fetch fortunes or it can be detrimental. This depends on how one handles and manages change.
In technical terms this is what is called as “Change Management”. It needs a great deal of managerial analysis, introspection, strategic layout and strong will to sustain a change. This assignment endeavors to highlight the work-plan for affecting a change initiative at Apple Inc. The assignment deals with an impressing managerial problem pertaining to internal communication and a operational problem pertaining to initiative of Total quality management (TQM). It will analyze the affairs and then will put forward a work-plan with effective toolkit to deal with the problem and affect the recommended changes.
The assignment will stress more on the tools and method to identify the challenges and the solution propositions rather than solution itself. INTRODUCTIONApple Inc. , which was formerly know as Apple Computer, Inc. , is involved in designing, manufacturing and marketing of personal computers, allied software, services, peripherals and other application based solutions. Products and services include the Macintosh line of desktop and notebook computers; the iPhone, Smartphone; the iPod line of portable digital music players a portfolio of consumer and professional software applications; the Mac OS X operating system and the iTunes Store (Forbes).
Being a truly global company, Apple operates in various geographical locations which include European, Asian, Japanese markets and of course the domestic market of United States. It is headquartered in Cupertino, California, USA. The Apple Inc. has a philosophy of continuous improvement and innovation. This is evident from the fact that company has always come out will new and enhanced version o its products and services. Management and operations with non hierarchical and teamed based structures is designed to promote employee commitment and involvement. But at the same time if one takes a look at flow of communication among various stakeholders then it casts shadow on the sustenance of the company itself.
The flow of information among different managerial hierarchies was hampered. The reasons are both structural and operational. Strength of Apple Inc. is its product and design quality compared with competitors. The company prides itself on offering innovative products and services that really fit the needs of its wide customer base. Apple Inc. has always been very quick in trying to improve itself when confronted to the gaps between its strategy and the environment.
The change management imperative has always been at the centre stage. The company in order to keep up its competitive advantage through agile operations wants to deal with the issue of internal communication and also wants to improve quality and capacity as per the TQM initiatives.