Trust in Online Environments - Annotated Bibliography Example

Trust in Online Environments Name Institution Date Books Manca, S, & Ranieri, M. (2013). Identity, Credibility, and trust in social networking sites. In L. Caviglione, M. Coccoli & A. Merio, (Eds.).Social Network Engineering for Secure Web Data and Services. IGI Global. In this chapter, Manca and Ranieri (2013) address the issues of trust, credibility and identity in online social networks. The chapter reviews primary research with the aim of finding out how trust is established in online environments. The chapter focuses of Social media sites and tagging as ways of helping establish trust and credibility in online environments. This chapter provides a definition of trust as the readiness to be vulnerable to the actions of another party without having control over the other party. However, the chapter does not provide empirical evidence and is limited to trust in social media environments. The chapter provides a background and an operational definition of trust in online environment that is useful in investigating my research topic. Bowen, G (2009). Chapter: Brand Trust in Offline and Online Environments. In Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGi Global. This chapter discusses the influence of trust on the purchase intention of customers in online environments. The author makes his point by reviewing several research articles on the subject of trust in online environment. The research focuses on why it is more imperative for businesses that use e-commerce to create trust and good relationships with their customers. The research resonates with my topic as it identifies types of trust that online marketers need to build. However, the fact that no empirical research was conducted to back up the points on trust development their information is need for such research to confirm the findings recorded in this article. The chapter provides a number of research antecedents that can be used to investigate trust in online environments. Chaarie, L (2013).The Role of Communication in online trust: The Communicative Theory Contributor. In J. Pelet (Ed.) User Behavior in Ubiquitous Online Environments. IGI Global Chaarie (2013) is concerned with the link between communication and online trust. The study uses a review of literature to investigate whether communication helps to build trust in online interaction. The author focuses on the process of building trust in E-commerce websites. The study is useful as it reveals that communication helps to build mutual understanding and trust in online environments. However, the study is based on a literature review, and thus further primary research effort is needed to establish how communication impacts online trust. Web Sources Muhlmann, P. (2014, May 5t). How do you build trust in online retail environment, Retail Risk News. Retrieved from: http://news.retailrisk.com/trust-is-crucial-in-online-retail-environments/ Muhlmann, P. (2014) discusses the process of developing customer trust in online environments. Using data from a recent customer survey, the author concludes that trust in online environments is dependent on customerexperience, and the reaction of the retailer when things go wrong. The article's main limitation is the lack of primary evidence which should be collected to support the conclusion. There is need to further explore the impact of customer experience and perception of is handling on the resulting trust in online environments.This article is important to my topic as it introduces practical tactics that are used by Online retailers for building trust among their customers. Articles Steinbrück, U., Schaumburg, H., Duda, S., & Krüger, T. (2002, April). A picture says more than a thousand words: photographs as trust builders in e-commerce websites. In CHI'02 extended abstracts on Human factors in computing systems (pp. 748-749). ACM. Steinbrück, Schaumburg, Duda and Krüger (2002)investigate the role of unlabeled and labeled employee pictures in building trust in online banking sites. The authors conducted an experimental study to investigate the impact on user trust of labeled and unlabeled employees pictures placed on online banking sites. The study contributes to my research as it reveals a dimension of online trust creation which can further be investigated empirically. The main limitation of the research is that it is restricted to the creation of trust in online banking sites. However, the research provides a useful research model that can be extended to other areas of online trust creation. Salo, J., & Karjaluoto, H. (2007). A conceptual model of trust in the online environment. Online Information Review, 31(5), 604-621. This article by Salo and Karjaluoto (2007) investigate the role of trust as a barrier or enabler of online transactions. The article uses studies on trust in online environment to develop a conceptual framework on the development of trust in such environments. It focuses on both external and internal factors that impact the development of trust in online environments. The research is useful as it suggests that long-term customer relationships lead to trust. The study’s limitation is that it is qualitative and conceptual, and thus further empirical efforts are needed to investigate the impact of long-term relationship on trust in online environments. This article will provide a conceptual framework that will be the basis of my research on trust in online environments. Riegelsberger, J., Sasse, M. A., & McCarthy, J. D. (2003, April). Shiny happy people building trust?: photos on e-commerce websites and consumer trust. In Proceedings of the SIGCHI conference on Human factors in computing systems (pp. 121-128). ACM. Reigelsberger,Sasse and McCarthy (2002) investigates how different categories of e-commerce users are impacted by placement of photographs on the vendor’s site. The authors employ a qualitative study of several e-commerce sites to investigate how photographs impact users trust on e-commerce websites. The research is useful to my project as it suggests that groups will low levels of trust of e-commerce react negatively to photographs placed in e-commerce sites. On the other hand, photographs do not impact the perception of trust of experienced users. The research main limitation is that it is qualitative in nature, and thus more quantitative research is needed to investigate the role of photographs in creating trust in online environments. The research provides a basis for categorizing e-commerce users that can be used in future research in the area. Lowry, P. B., Vance, A., Moody, G., Beckman, B., & Read, A. (2008). Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of e-commerce web sites.Journal of Management Information Systems, 24(4), 199-224. This article is concerned with the role of branding alliances on the initial perception of trust of new visitors to websites. The article uses an experimental study to investigate whether website features and branding analysis impact trust in online environments. The study’s focus is on third-party transference and its influence on the perception of trustworthiness of website users. The research contributes to the research on trust in online environments as it shows that Branding alliances and website quality help increase the perception unfamiliar websites can be trusted. The main limitation of the research is that is constrained to websites that have existing branding alliances. However, the study provides useful background information on the method organizations employ to build trust in online environments. OECD (2008). Measuring Security and Trust in the Online Environment: A View Using Official Data. OECD Digital Economy Papers, 140. Retrieved from: http://dx.doi.org/10.1787/230551666100 OECD (2008) is a paper that is concerned with gauging the levels of trust, and the perception of security of online sites. The paper reviews official statistics collected from European households with the aim of discovering whether trust and security concerns are obstacle to internet use. The study focuses on how consumers in European countries perceive online security and the trustworthiness of websites. The study is useful as it identifies fraud as one of the main barriers to trust in online environment. The main limitation of the study is that is draws its data from third-party primary sources, and thus there is need for primary research on how fraud and security impact trust in online environments. The study will help my research as it establishes a link between security and trust in online environments. Bos, N., Olson, J., Gergle, D., Olson, G., & Wright, Z. (2002, April). Effects of four computer-mediated communications channels on trust development. In Proceedings of the SIGCHI conference on human factors in computing systems (pp. 135-140). ACM. This paper is concerned with channels of communication that can be used to build trust in online environments. The study employs an experimental design to investigate how four channels of communication (Face-to-face, audio, text chat, and audio) impact trust in online environments. The study focuses on how variations in communication channels affect online trust. The study is useful as it reveals that rich media channels are very effective at creating trust in online environments. The main limitation of the study is that it uses an experiment which may not be in easily replicated on the ground. Further research on the ground needs to be conducted to confirm the results of the study. This research reveals that communication channels can have a large impact on the process of creating trust in online environments. References Bos, N., Olson, J., Gergle, D., Olson, G., & Wright, Z. (2002, April). Effects of four computer-mediated communications channels on trust development. In Proceedings of the SIGCHI conference on human factors in computing systems (pp. 135-140). ACM. Bowen, G (2009). Chapter: Brand Trust in Offline and Online Environments. In Computer-Mediated Marketing Strategies: Social Media and Online Brand. IGi Global. Chaarie, L (2013).The Role of Communication in online trust: The Communicative Theory Contributor. In J. Pelet (Ed.) User Behavior in Ubiquitous Online Environments. IGI Global. Lowry, P. B., Vance, A., Moody, G., Beckman, B., & Read, A. (2008). Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of e-commerce web sites.Journal of Management Information Systems, 24(4), 199-224. Manca, S, & Ranieri, M. (2013). Identity, Credibility, and trust in social networking sites. In L. Caviglione, M. Coccoli & A. Merio, (Eds.).Social Network Engineering for Secure Web Data and Services. IGI Global. Muhlmann, P. (2014, May 5t). How do you build trust in online retail environment, Retail Risk News.Retrieved from: http://news.retailrisk.com/trust-is-crucial-in-online-retail-environments/ OECD (2008). Measuring Security and Trust in the Online Environment: A View Using Official Data. OECD Digital Economy Papers, 140. Retrieved from: http://dx.doi.org/10.1787/230551666100. Riegelsberger, J., Sasse, M. A., & McCarthy, J. D. (2003, April). Shiny happy people building trust?: photos on e-commerce websites and consumer trust. In Proceedings of the SIGCHI conference on Human factors in computing systems (pp. 121-128). ACM. Salo, J., & Karjaluoto, H. (2007). A conceptual model of trust in the online environment. Online Information Review, 31(5), 604-621. Steinbrück, U., Schaumburg, H., Duda, S., & Krüger, T. (2002, April). A picture says more than a thousand words: photographs as trust builders in e-commerce websites. In CHI'02 extended abstracts on Human factors in computing systems (pp. 748-749). ACM. Read More