Essays on The iPhone from the Apple Company Case Study

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The paper "The iPhone from the Apple Company" is a wonderful example of a case study on macro and microeconomics. Apple is a multinational company based in America that deals with the design and production of consumer electronics and software. It has other well-known hardware products such as iPods, computers, and iPhones. The Apple Company unveiled a long-awaited product of an iPhone three years ago and the product has peaked in the market enlarging the business of the company. The company has also started a new accounting method that seems to be working well for the company.

For a period of three years, the iPhone has developed and has become the largest product for the company whose business was getting to zero (Gizmodo, 2009). The iPhone is a smartly developed information communication device that is forged from silicon and steel. The iPhone has features of a smartphone and a graphical interface that is projected on a ‘ big multi-touch’ screen. The Smart Phone features include the touch technology that allows one to make calls by pointing a contact on the contacts book or by dialing the contact by touching a padded keyboard.

The contacts then get updated automatically with other devices that are connected to a similar network and voicemails can be accessed by selecting an email type list. The paper looks at the major economic factors that are likely to influence the price and output of the iPhone for a period of the coming five years. Market Analysis of Apple iPhone The performance and operations of the company are highly affected by many macroeconomic and microeconomic factors. These factors influence the price and the output of the iPhone and of the entire company.

Some of the macroeconomic factors that affect the performance of the company include the fact that the company depends on the global economic conditions that face many uncertainties. These uncertainties in the global economy cause a risk to the businesses and their associated consumers who may postpone their plans of spending due to the difficult economic moments. The consumers are also suffering unemployment and this may have a negative impact on the demand of the company’ s products. Economists explain that the demand for Apple’ s iPhone and its other products may also go down since the company may raise the prices of the products that they sell in the markets outside America to counteract the impact of strengthening the U. S dollar, a trend that has recently gained popularity.

References

Gizmodo, 2009, Apple, the iPhone Company, retrieved on 7th July, 2010 from

< http://gizmodo.com/5457420/apple-the-iphone-company>

Gregg, K., 2008, AT& T iPhone Marketing and Indirect Distribution, retrieved on 7th July, 2010 from

Tech Trader Daily, 2007, Apple: Needham Boosts Price Target To $135 On iPhone Sales; Sees 135 Million iPhones Sold In 2016, retrieved on 7th July 2010 from

< http://blogs.barrons.com/techtraderdaily/2007/01/29/apple-needham-boosts-price-target-to-135-on-iphone-sales-sees-135-million-iphones-sold-in-2016/ >

Core Economics, 2007, iPhone margins and what they mean retrieved on 7th July 2010 from

Salith, S., 2010, Apple’s pricing strategy for iPad applications, retrieved on 7th July, 2010 from

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