Essays for “Essay”

Sports Sponsorship as a Marketing Strategy
The paper “Sports Sponsorship as a Marketing Strategy” is a convincing example of an essay on marketing. Sports sponsoring is one of the many tools that marketers use and try to reach customers and influence them to buy their products (Harvey 2001). The key to effective sponsoring is to understand consumer attitude formation and change.…
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Phenomenon of Glocalization - Multinationals That Have Understood the Local Responsiveness Have Become More Successfu
The paper “Phenomenon of Glocalization - Multinationals That Have Understood the Local Responsiveness Have Become More Successful" is an exciting version of the essay on business. Glocalization today is gaining prominence as borders are disappearing and countries are entering into treaties with each other which favors free trade. This has made companies expand their reach.…
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Significance of Creativity of Events in Social and Economic Environment, Form, and Contrasting Role of Creativity and Innovation in Trade Shows
The paper “Significance of Creativity of Events in Social and Economic Environment, Form, and Contrasting Role of Creativity and Innovation in Trade Shows” is a spectacular example of an essay on marketing. Trade shows provide companies with a forum to promote their products or services. A trade show is a time-sensitive, short-term marketing atmosphere where the buyer comes to the seller.…
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Development of E-Commerce Payment Mechanism
The paper "Development of E-Commerce Payment Mechanism" is an amazing example of an essay on e-commerce. E-Commerce is a short form of Electronic Commerce. E-commerce relates to the conduct of business through the use of electronic mechanisms, in particular, the internet. In other words, it is the purchasing, selling and exchanging of goods and services over computer networks.…
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Market Segmentation as an Effective Marketing Strategy That Has Proven to Rake in Profits for Companies That Carefully Implement It
The paper “Market Segmentation as an Effective Marketing Strategy That Has Proven to Rake in Profits for Companies That Carefully Implement It” is a thrilling variant of an essay on marketing. Market segmentation is taken to be a marketing and economic concept that is characterized by a set of the market made up of different people who have certain characteristics.…
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Buyer Behaviour Related to Motivation
The paper "Buyer Behaviour Related to Motivation" is an outstanding example of an essay on marketing. Consumer behaviour is directly proportional to the motivation of consumers. Consumer behavior refers to the study of why, when, where and how people do the purchase or do not purchase a product (Hausman, 2000).…
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Factors That Affect Employee Satisfaction and Performance
The paper "Factors That Affect Employee Satisfaction and Performance" is an outstanding example of an essay on marketing. Affect is responsiveness to change and to situations or feelings (Hume 2006, p.278). Affect can either be positive or negative in nature (Robins et al. 2011). Positive affect can influence how motivated a person is.…
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Strategic Marketing Management as a Vital Discipline in an Organizational Setting
The paper “Strategic Marketing Management as a Vital Discipline in an Organizational Setting" is a persuading essay on marketing. A strategic marketing plan is an essential element that fosters business performance through opportunity analysis. This is a modernized concept that seeks to ensure that businesses forge strong futuristic plans that will befit expected situations.…
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Why the Government Should Have Authority in the Taste and Decency Component of Advertising Ethics
The paper "Why the Government Should Have Authority in the Taste and Decency Component of Advertising Ethics" is an outstanding example of an essay on marketing. Snyder identifies three components of advertising ethics: truth, fairness and taste and decency. According to Snyder, there is no need for governments to be involved in regulating taste and decency in advertisements.…
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What Is Brand Equity, Apart From a Reflection of Market Share
The paper "What Is Brand Equity, Apart From a Reflection of Market Share?" is a brilliant example of coursework on marketing. Brands are a major player in today’s modern and highly competitive society. Be it any product or service, nothing is recognized without a brand name. Brands penetrate all spheres of our life; be it social, economical, culture, financial, or even religion or sports.…
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SWOT in Personal Life - Handling My Weaknesses and Threats
The paper “SWOT in Personal Life - Handling My Weaknesses and Threats" is a brilliant variant of an essay on management. SWOT analysis is key to strategic planning and it is used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business, a project and even individuals.…
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Markets and Marketing

The paper "Markets and Marketing" is an outstanding example of an essay on marketing. Since time immemorial, marketing people have used consumer data to plan their marketing strategies. Direct marketing is one such phenomenon, where marketers use direct contact with consumers to sell their products or gather information regarding consumer behavior.

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Dhabi Security Agents and Fire Response Unit - a Great Potential for Intelligent Home Marketing within the UAE
The paper “Dhabi Security Agents and Fire Response Unit - a Great Potential for Intelligent Home Marketing within the UAE" is an impressive variant of an essay on marketing. For everyone in the world today, security is very vital whether home, organizational and/or institutional. The knowledge that everything is safe and secure makes one have peace of mind wherever they may be.…
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Marketing Success of International Businesses
The paper "Marketing Success of International Businesses" is an outstanding example of an essay on marketing. International marketing is generally the marketing principles apply to more than a single country for any business operating globally. The term resembles global marketing since the two are interchangeable.…
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James Hortons Secrets of Sservice Marketing
The paper "James Horton’s Secrets of Service Marketing" is a good example of a marketing essay. It is evidently clear from the discussion that service marketing involves marketing of services to those who need them and it refers to both businesses to the consumer as well as business to business services.…
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Consumer Behavior - United Nations International Children's Emergency Fund
The paper "Consumer Behavior - United Nations International Children's Emergency Fund" is an excellent example of an essay on marketing. This paper tells that United Nations International Children's Emergency Fund (UNICEF), the United Nations General Assembly did the initiation of UNICEF on December 11, 1946.…
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Promoting the Carbon Tax of the Federal Government of Australia
The paper "Promoting the Carbon Tax of the Federal Government of Australia" is a delightful example of a term paper on marketing. According to mainstream scientific opinion, emissions of greenhouse gases are causing global warming that could be disastrous in the end. Australia accounts for about 1.5% of the world’s carbon emissions.…
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Consumer Behaviour That Drives Them to Make Purchase Decisions
The paper "Consumer Behaviour That Drives Them to Make Purchase Decisions" is an outstanding example of an essay on marketing. Understanding consumer behavior is one of the most important considerations for a business when developing a marketing plan. This paper examines consumer behavior that drives them to make purchase decisions.…
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Consumer Decision Making Process-Internal Factors
The paper "Consumer Decision Making Process-Internal Factors" is a great example of an essay on marketing. Consumer behavior is a timeless fundamental concept of marketing. It is a cognitive process and very difficult to grasp or predict. Regardless of this fact, marketers must attempt to understand consumer behavior in order to influence a consumer’s purchasing pattern to their advantage.…
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Appropriate Advertising Campaigns
The paper "Appropriate Advertising Campaigns" is an outstanding example of an essay on marketing. Winning customer’s heart in the cases of sales of company’s products is not an easy thing. This involves the process of creating awareness in the customer’s minds about the product and making them to prefer your products to the products of the other companies.…
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Commercial Application of Trend
The paper "Commercial Application of Trend" is an outstanding example of an essay on marketing. The marketing industry has undergone a paradigm of change constantly caused by new trends which have made it easy for companies to calculate their profits prior to production thereby enabling companies to predict accurately marketing costs.…
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The Energy Drink Industry: Red Bull against Energizer
The paper "The Energy Drink Industry: Red Bull against Energizer" is an outstanding example of an essay on marketing. The energy drink industry is one that is very promising. The consumer behaviors that characterize people of all nations determine the success or the failure of these industries. Also, people from all walks of life confirm this too.…
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Planned and Emergent Approaches to Marketing Band Business Planning
The paper “Planned and Emergent Approaches to Marketing Band Business Planning" is a thrilling variant of an essay on marketing. It is always the aim of every business organization to reap maximum benefits in the present times and in the future. It has become of utmost importance for marketing managers to come up with strategies that enable them to cope with operational challenges.…
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Strategic Marketing - Market Segmentation, Targeting & Positioning
The paper “Strategic Marketing - Market Segmentation, Targeting & Positioning" is a persuading example of the essay on marketing. Customers are not alike. Not every offering is right for every customer. Every customer is not responsive to your efforts. This means you cannot bring your product to the awareness of every customer.…
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The Making of an Effective Work Team
The paper “The Making of an Effective Work Team" is a wonderful example of the essay on human resources. A team is a group of people collaborating to reach a shared goal for which they hold themselves mutually accountable. The concept of a work team revolves around the act of people grouping as a team, like in sports, where the aim is uniform.…
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