The paper 'Event Management' is a good example of a Management Essay. All organizations carry out events at one point in the year, for several reasons. Management, Incentives, Conference, and Exhibition is a form of travel by members of an organization involving both leisure and professional tourism. A company could engage in such tourism in order to enhance communication, generate new ideas, increase commitment, or enhance the spirit of cooperation as they are aimed at changing skills, changing efforts, changing behavior, or encourage good behavior. When choosing the venue and the destination, the planner should put into consideration some factors.
These factors should coincide with the objectives of the travel. The desired destination should reflect the theme of the event. Should the destination be rural or urban? This depends on what the meeting is all about. For the destination, the planner should consider the weather, Is the atmosphere conducive for the event? , the cost of living for the locals, infrastructure convenience of the destination, range and availability of accommodation, transport cost, accessibility, extra conference facilities like entertainments, theatres, and museums (Tarlow, 2002).
These considerations should be made keeping in mind the number and profile of the delegates expected to attend. The destination product consists of both tangible and intangible elements. The above-mentioned factors are tangible elements. The intangible elements refer to the feeling or perceptions that the delegates have about the destination. These include perceptions of safety, perceptions of atmosphere, perceptions of relations, is it friendly? Perceptions of the destination’ s efficiency and reliability of the services required. A good destination for events should offer the basic needs of meetings or conferences. It must offer the desired venue, accommodation, and physical attractions for the after-conference activities (Rogers, 2003). In comparison, almost all the requirements for destination coincide with those of the conference venue.
The conference venue should be easy to trace and access. Before choosing a venue, the planner should consider the budget, the objectives of the meeting/conference, the conference length, and the number of people expected to attend. When all these are considered, the event organizer finds out if the venue is suitable for the meeting, considering their needs (Silvers, 2008). The destination is the final place of focus for the event, in terms of geographical placement like country, city, or town.
Destinations are meant to provide all the requirements of the event. This means it should also provide the venue, attractions, and other needed requirements for the event. The venue on the hand is the place where part of the event will be held, like a hotel, or a conference center. Venue in this respect only provides the services required for the event. After considerations of many venues to carry out events, we decided to go to Glasgow, the SECC Glasgow.
In this respect, Glasgow is the destination, while our venue was the Loch Suite within the SECC Glasgow. Our reason for choosing Glasgow was its central location in Scotland, enabling us to meet our distributors, customers as well as branch employees. The event was also to be attended by delegates from other parts of the world, and Glasgow offers easy access as well as affordable rates for conferences and meetings. With the popularity of Glasgow, it would be easy to advertise, exhibit, and sell our products with little efforts as many other activities are held at the venue all year long (Reez, 2002).
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