The paper “ Dell International Company - SWOT Analysis, Business Executive Segment, Reliability, and Weaknesses” is a great example of a report on marketing. As the name suggests, Dell's international company is a multinational corporation that deals with information technology products. The corporation has its head office in Round Rock, Texas, and the USA. Named after its founder Michael Dell, the company is among the largest technology companies worldwide and has an employee base of 96000 people located in various places in the world. Since its foundation in 1984, Dell's international company has grown through both organic and inorganic means.
Examples of the firms it has acquired are Alien ware (2006) and Perot Systems (2009). In fact, the corporation has been listed as the fifth most popular company in its industry worldwide. The company is ranked as the fifth-largest company in Texas as far as revenue is concerned and is also the 2nd biggest non-oil producing company in Texas. The company deals with computers and related products and services. The company also sells cameras, printers, MP3 players, HDTVs, and many other electronics manufactured by other companies.
Dell is known for its innovativeness in electronic commerce and supply chain management (Ferrell, Michael, 2008)SWOT analysisAn Environmental scan of Dell's international company can be effectively analyzed through its SWOT analysis. SWOT analysis describes the strengths, weaknesses, opportunities, and threats that the company faces and how best to respond to them so as to gain a competitive advantage over its competitors. When carrying out the analysis, we consider the customers’ trends, profiles, and the kind of market segmentation adopted by the company. It is a very crucial element of a company’ s strategic planning process (Hitt, 2008).
This is because it helps the management understand and be able to respond to environmental factors that affect the company both internally and externally. As such, the organization is able to match its resources and capabilities to the competitive environment in which the company operates. Therefore, SWOT analysis is a very important tool in strategy formulation and selection.
Ferrell, O and Michael, D 2008, Marketing strategy, Cengage learning.Pp238-245.
Hitt, M. A. 2008. Strategic management: Competitiveness and globalization. Cengage learning. Pp78-81.
Allan, A 2009, Strategic Innovation: New Games Strategic for Competitive Advantage, Harper row Press, pp. 234-239.
James, A. 2005, Management information systems, McGraw-Hill Irwin, pp. 462-469.
Martin, J. (2005, 3rd Ed.) Organizational Behavior, New York: New York Press Pp 254-256.
Akademische, S 2009, Analysis of Dell’s Business strategy, GRIN Verlag, Pp 42-46.
John, A and Richard, R 2009, Formulation, implementation, and control of competitive strategy, Harper and Row Press, pp. 398-400.
Rosenhauer, S. 2008 ‘Profit is a wonderful world” Dell Corporation’s strategy behind the profit. GRIN Verlag, 101-104