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The paper “ Dhabi Security Agents and Fire Response Unit - a Great Potential for Intelligent Home Marketing within the UAE" is an impressive variant of an essay on marketing. For everyone in the world today, security is very vital whether home, organizational and/or institutional. The knowledge that everything is safe and secure makes one have peace of mind wherever they may be. I will name my business Dhabi Security Agents and fire response unit and it will deal with the security of homes, institutions, and organizations. The reason why I decided to form this organization is due to the fact that with the growing population and increased unemployment in my society has to lead to increased insecurity over the past few years. The company will employ technicians (installation and maintenance of equipment), security agents (to keep guard), surveillance teams (this team will be monitoring the ongoings of the community) and a response team whose main purpose will be the response to any distress call from the people we provide security to.

Installation of burglar alarms will be the first step, the alarms when triggered will send a distress call to Dhabi Security Agents and fire response unit, the call when received will be forwarded to the surveillance team that will immediately check on the situation. The other branch of the company will be the fire response unit whose main purpose will be a rapid response to a fire within the registered organizations, homes or institutions.

The structure of this branch will be similar and the only difference will be that the alarm will be set off by a fire detector and the response unit will use a fire engine to put off the fire. Description of the products and servicesThe services that will be offered are the installation and maintenance of burglar alarms and fire detectors to those interested in the community.

There will be lighting that will also be installed, the lighting that is most preferable is the motion sensor lighting and the internet controlled lighting for those who are constantly absent from their homes, institutions when the students are home for holidays and organizations when their workers are not on duty and thus not within the premises of the organization. Geographic location and the marketing areaThe capital of the UAE is Abu Dhabi with an estimated population of 860,000 as in 2008.

The capital houses many government offices and has over the years grown into a cosmopolitan world city due to the average high income of its inhabitants and was once rated as one of the richest cities in the world. The geographical location of Abu Dhabi is to the north-eastern region of the famous Persian Gulf, the city is located on an island that is only a mere 250 meters from the mainland, despite most of the Abu Dhabi being located on the island, there are many suburbs like, Raha Beach that is located on the mainland. Competition and my major competitorsIn Abu Dhabi, competition among the security firms is very rife and the major competitors to my firm are; Spark security, ISNR Abu Dhabi, Midas Security, Tricon group of Companies and Intercontinental.

The fact that Abu Dhabi is amongst the richest cities in the world and that it houses some of the richest people in the world, the Emirati royal family is housed by Abu Dhabi.

This fact has to lead to the inhabitants in the region to want the latest in the region to want the best there is in the market on smart homes.

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