The paper "Australian Tourism and International Marketing" is a good example of a term paper on marketing. The Australian tourism industry contributes greatly to job creation, export earnings, and regional growth. Tourism generated 4.5% of Australia’ s gross domestic product in 2001-02 and with a total intake of $70.8billion by tourists, and direct employment of 5.9% of working Australians. The industry accounted for 11.2% of total exports which made it the biggest export earner within the services sector. (national tourism policy review, 2003,2). As of the year 2010, the industry was a $41 billion industry and was providing jobs for almost half a million Australians and the source of income for the regional populations.
It was the foremost services export contributing to $24 billion or over 10% of Australia’ s total earnings, (facts and figures, 2010, 2). From the above data, it can be seen that tourism is an important industry in Australia. It is therefore important that they come up with a marketing strategy to market this industry in the world and especially the Asian market, whereby, most of Asian countries are experiencing great economic growth, for example, China. The tourism industry in Australia is mostly run by different state establishments that are made up of state agencies, regional tourism societies, visitor centers and the industry itself.
Every state or territory within Australia has its own government agency to work with the tourism industry within its borders. The agencies and the federal government have formed organizations to promote Australia’ s tourism industry globally, (Understanding the Tourism Industry, 2009). The document is going to deal with how the tourism industry can be marketed in Japan. Japan being a key market for the tourism industry, it is important that the Australian tourism promoters come up with a viable marketing strategy so that they can be able to earn the forecasted income from Japan.
This forecasted income was for the growing expenditure of 2020, where they expect Japan to have a growth expenditure of $1.2-$1.8 billion, (Tourism Industry Potential, 2010). Japan Brief Japan is a country that has a rich historical background and its culture is greatly influenced by that history. Japan is located in South East Asia and consists of a succession of islands that extend along the Eastern or Pacific coast of Asia.
The four core islands, successively from north to south, are Hokkaido, Honshu (or the mainland), Shikoku, and Kyushu. Japan has an expanse of sq. km 377,835 and Tokyo is its capital city. The additional major cities are Yokohama, Osaka, Nagoya, Sapporo, Kobe, Kyoto and Fukuoka. It is located in a volcanic zone alongside the Pacific depth and throughout the islands; recurrent low-intensity earth tremors and sporadic volcanic action are felt. Damaging earthquakes ensue several times a century.
It has a variable climate from subtropical to temperate. It has a populace of approximately 127.08 million-plus a populace increase rate of -0.191%.