A Critical Analysis of the Leadership and Change managementChange and leadership Transformation: The vision of Nestle according to their chief executive is that they want their food processing company to be trustworthy and be respected for its food processing activities. The Nestle food organization deems that their research can help make them better food that can in turn make the lives of people consuming them better. The company also believes that food is capable of making the lives of people better and also helps them live healthy lives. The notion that the good food that they process is better in the lives of everyone in their entire life is also entrenched in their vision.
Their food as embedded in their strategy is considered to be containing optimal nutrition capable of meeting psychological needs. Their food is also of high quality and very safe for human consumption. Nestle organisation also produces food that concentrates and emphasize on products containing significant ingredients that that offers pleasure and taste, optimal nutrition, wellness and health of the consumers. Change process and frameworks: The three key features of implementing the strategy at nestle are as discussed below.
ii. Product reformulations (including salt, sugar, fat reduction). The company continuously expands its products by introducing new onesThe company’s operations in low product costs enables it to edge ahead in innovation, operation excellence, product communication and availability, and renovations, while at the same time aid them in beating competition. Involvement of employees: The organisational leader’s role as the change agent is what shifts and instead of being responsible for the change challenge identification, problem, and problem solution, they will be anticipated to be together responsible for the identification of boundary constraints, purpose, issues, and the application of principles of increased employee involvement to better engage employees in that dialogue (Ian, S 2005; Luis 2010; Smith 2011).
Short term consumer research was conducted before its launch. The product made less market penetration hence becoming a weakness for the Nestle Company unlike other Nestle products. Nestle company is endeavoring to enter an already saturated and mature markets and hence exposing itself to tougher and challenging competitions to the new market entrants. Quite a big number of people/consumers in the entire world recognize and rust Nestle as a big name due to its high level of market share.
Customers are lure by the product innovations realised by the company’s marketing strategies. Resistance to change and change fatigue: Short term consumer research was conducted before its launch. The product made less market penetration hence becoming a weakness for the Nestle Company unlike other Nestle products. Nestle company is endeavoring to enter an already saturated and mature markets and hence exposing itself to tougher and challenging competitions to the new market entrants.
For example, some countries prefer to consume fresh products other than ready to eat food products. Political stability is healthy for any type of businesses all over the world. however if there are political instability, such as political clashes and national or industrial strikes, there might be a problem of either importing or exporting Nestle products and thus hampering the product sales, affecting the profit margins in the long run.