The paper 'Business Communication' is a great example of a Management Essay. In May 2014, Apple Company encountered an incident that tarnished its image. The incident occurred as a result of a customer who sued the company for tweaking the messaging system of her iPhone to block sent messages from other android phones. Apple Company argued back that it was a technical problem that would be fixed. However, the case attracted attention from other competitors who argued that Apple Company did that intentionally to prevent customers from switching to other android smartphones for example Samsung. The incident occurred when Apple Company was releasing a new phone with unique features.
It, therefore, resulted in the company encountering losses since its competitors overlooked the issue and created an environment of doubt among iPhone customers. It is through management communication that the company had to solve the issue. Communication is the act of passing information from one person to another. There are three components that complete the communication process; these components are the sender, the receiver, and the message. Communication is an essential element in aspects that deal with day to day life.
When it comes to management communication, it is the process of conveying a message from one person to another so as to achieve goals. Management communication involves a wide ray of aspects that deal with management and how the manager will be able to pass information to employees so that they can work as a team and achieve the common goals (Thill, & Bovee, 2004). According to O'Rourke, 2007, communication helps in the passing message and this is important for performance in every organization.
The manner in which the message should be passed is also important such that a manager should be able to first understand the information to be passed before communicating it to employees. Taking a look at the case of Apple Company, it is obvious that they had to manage the way they would approach the issue since it was a global concern. Management comprises communication as the major component such that good management is based on the quality of communication. According to Quinn et al (1991), a manager who is not able to communicate and practice quality communication will often find it challenging to undertake his managerial duties.
Management is about the allocation of responsibilities and oversees that these responsibilities are accomplished, therefore, communication is essential. There are ways in which a manager should be able to communicate effectively and efficiently to employees and to the public. Responding to crisis When there is a crisis in a company, the best way to respond is through efficient communication. Most companies have been in a situation whereby they are under pressure to give feedback to the public.
Taking the case of Apple Company, the management communication had to be instilled in the issue since it was a crisis that needed an immediate response. The manager should create a rapport whereby the public will feel at ease when communicating. This will help people to understand and to ask for clarity where they cannot understand (Vandenberg, et al 2006). The Company has invested in an appropriate way to handle such issue and the best way is a response through communicating the challenges and the strategies intended to mitigate such a situation.
In an organizational context, it is expected of a manager to be able to analyze and understand various situations that call for attention. This will help when conveying a feedback message because the manager will be able to find a way in which he will ensure that the situation is handled appropriately.
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