The paper “ Educational Programs to Improve Reading and Writing Skills of English as a Second Language Students” is a creative example of the business plan on marketing. As a teacher for students with learning difficulties and for whom English is a second language (ESL), it has become quite to me that today's educational toys and programs are not specifically tailored to their needs. From the observation of a few carefully selected toys and programs such as Quicksmart that have been used to test the market, I developed a strong conviction that this niche can be filled by addressing the real needs of students with learning difficulties and who also learn English as their second language.
Having taken keen notice of the learning and excitement of my students as they played with the toys and programs, it meant that if different toys and programs could be tailored to the real and specific needs of specific students their levels of reading and writing would be improved. Although my students are basically from low and middle-income families, it is motivating that their parents are interested in and willing to invest in their children’ s education.
Therefore, involving parents in their children’ s learning meant enabling them to access the toys and programs tailored to the needs of their children even at home. The parents of my students were invited for a meeting and were presented with samples of the toys, explaining to them how such tools could be effective for improving the reading and writing abilities of their children. They entirely showed genuine interest in the toys and programs. Selling the toys at a reasonable profit whilst improving the reading and writing skills of English is a second language students became the main idea for this project.
Therefore, the intention of this project is to work with the manufacturers to develop and supply toys and programs tailored specifically to students or people with learning difficulties and who also take English as their second language as the niche market for this project. The market for the proposed educational toys and programs has been invested and findings provided in this report.
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