The paper “ Alpine Tea Company - the Attitude Customers Have on Company Products and the Competing Brands, a Promotion Strategy to Earn a Bigger Market Share“ is an apposite variant on research proposal on marketing. In qualitative research, the choice of samples in the population and the sampling technique used is a very big determinant on the validity of the data being gathered. In quantitative research, we propose to use in-depth research. In this case, we shall use groups with different profiles as follows. 18 Group 1: People of New South Wales18Group 2: People of Queensland18Group 3: People of Northern Territory18Group 4: People of South Australia18Group 5: People of Western Australia18 In each group, a sample of 6 people shall be intervened.
In each group, there shall include the following two groups of tea users: 18Heavy users and light users; In this case, heavy users are persons who take five or more cups of tea in a day while light users take less than five cups of tea in a day. 18A mixture of males and femalesChildren, youth and adults are represented in every group. Children shall be persons of below 18 years, youths shall be persons of 18 years to 35 years and the adults shall be persons of above 35 years. ProcedureAccording to Hutchinson, Wilson & Wilson (2010), whenever research data is being collected for research, appropriate caution is taken to ensure that the data collected represents the entire population.
Furthermore, proper procedures should be developed to ensure that the data collected is well handled and interpreted to avoid biases. Based on the main and specific objectives of the research, six persons shall be selected as participants or samples from each group.
In every group, care shall be taken to ensure that the group has a mixture of heavy and light tea users, the group has both males and females and that all age groups are well represented in the samples. Research shall involve two interviews. After the selection of the samples, a detailed interview shall be conducted on the products that the customers use, why they use them and their awareness of our products. After the first interview, we shall issue each participant with a packet of Alpine Tea.
Depending on the information gathered from the participant, the interviewer shall determine the kind of brand that best suits the participant. After two weeks, another interview shall be carried out. The aim of this interview shall be to establish the preference that the customer has between the Alpine products and other company’ s products. Quantitative ResearchThe objective of quantitative research is to classify the features under research in the form of statistics. The tools used to collect data are those which can be able to gather numerical data so that the data collected is in the form of statistics and numbers (Kvale 2003).
The data gathered is then analyzed using statistical methods and formulas in order to obtain valid conclusions observed on the data. Explanations and conclusions are then made based on the fact of the statistical or numerical data obtained.