Marketing Essays

The paper "Marketing Strategy and Management of Invercargill Licensing Trust" is a perfect example of a case study on marketing. Invercargill Licensing Trust (ILT) was established in 1944 to end the prohibition era in Invercargill which went on for 38 years and was considered the best method for reinstating alcohol licenses in the area.

The paper “Marketing of Service Products in the  CBD Dental Center in Perth, Australia" is a motivating example of a case study on marketing. Clients develop attitudes towards service products based on the salient beliefs they have about the particular product service. Choices made by consumers are made in reference to the value, psychological or product consequences. 

The paper "Retail Marketing at King’s Cross Railway Station" is a great example of a case study on marketing. Retail marketing involves the selling of products after breaking bulk. It is the final stage of a product since it is the stage that the product reaches the end consumer in the supply chain. The profits at the retail stage are highest since every item is sold at a profit.

Service evaluation is vital and can be done through several models. These models try to identify the level of satisfaction and establish who is to blame for any level of dissatisfaction. For the purpose of this paper, four journals will be used as examples of encounter services; the journals are attached in the appendix section.

The paper "New Product Marketing Plan: Case of Nutribbles" is a worthy example of a case study on marketing. Nutribbles is a food product that is basically designed as a supplement for food packed in a lunchbox. With increasing nutritional education, parents are becoming increasingly concerned about the kind of food their children consume while away from home.

The paper "New Product Marketing Plan: Case of Star Burgers" is a perfect example of a case study on marketing. Foodways is a newly established fast-food company and has prospects of expanding to the global environment. The company aims to be identified as the company with tastiest and healthier burgers (Star Burgers) in the US market.

The paper “ChemCo - Relationship Management and Network Construction in the Chemical Sector" is a potent example of a case study on marketing. In the chemical sector, ChemCo specializes in global chemicals where it produces chemical additives which are then used by other companies or manufacturers to produce and brand other products for the global market.

The paper "Marketing Strategy and Management for Soya-Energizer" is a brilliant example of a case study on marketing. Soya-Energizer is a food supplement that contains high levels of protein and carbohydrates integrated into the same product. The product offers a unique option for consumers who are looking for supplements of the two vital nutrients.

The paper “Unique Services of Southwest Airlines" is a potent example of a case study on marketing. Marketing, in general, can be defined as the process of communicating to customers the value of a service. Making reference to this case study, Southwest Airlines is a local airline that has in the past operated three routes in Houston, Dallas, and San Antonio.

The paper “Virgin Group - Understanding the Market Situation and Marketing Opportunity the Business Provides" is a perfect example of a case study on marketing. Virgin Group which performs in the aviation industry is looking to provide adventurous people with an option through their brand Virgin Galactic.

The paper “Amazon’s Macro Environmental Situation" is a telling variant of a case study on marketing. Amazon deals directly with its clients with no intermediaries. Since most of its products are obtained online, the customers visit the website and look for the product they would wish to purchase. Online payment is done through virtual accounts.

Employee job knowledge: most of the employees who serve in this restaurant have been trained in their various areas of specialization. The chefs are mostly of Indian origin and have been trained in relation to all types of Indian meals. We also established that there are those employees who are attending on-job training in the evening.

The paper “Marketing Research Methodologies for Gold Class Cinema to Assess the Satisfaction of Its Customers" is an exciting example of a research proposal on marketing. The purpose of this report is to present an evaluation of various research methodologies to Gold Class’ management. The content of this report is to help the management to understand representativeness, likely response rate, etc.

The paper “UNIQLO’s Challenges in the New Market, Promotion and Distribution Plan" is a potent version of a case study on marketing. This report is based on UNIQLO’s marketing plan. A marketing plan is important for any brand before it enters a new market. Even though UNIQLO is an international brand name it required an ample amount of promotion as it was entering a new market.

This report will give a deep insight into how website design influences the purchasing decision of online shoppers. The report will make use of results from a survey carried out on 100 respondents and secondary data from journals and publications. This hypothesis is accepted at the end of the report.

The paper "Honda Australia's Strategic Marketing Plan" is a good example of a case study on marketing. Honda was founded by Soichiro Honda and the pursuit of dreams is an intrinsic part of the Honda success story. The motivation for delivering the highest quality product is the power of dreams. There is a wide range of unique products that are manufactured and sold by Honda.

The paper “Are Samsung's Consumers Aware of Counterfeit? " is a forceful example of a research paper on marketing. From its inception over 70 years ago, Samsung has been a leading manufacturer of electronics in the world. The business started as a small export business in Taegu Korea. It has then grown to have offices and assembling industries in different countries specializing in a wide range of products.

The paper “Integrated Marketing Campaign for De Pappilon All-Inclusive Events Services" is an affecting example of a case study on marketing. The brand name that will be used in the marketing campaign is De Pappilon All-Inclusive Events Services. This name not only tells the customers the kind of services that are being offered by the company, but also the uniqueness of the services.

It is this success that Sass & Bide is capitalizing on in order to expand its service in other neighboring in a period of 3 years. Based on the realization of how marketing can be a good foundation for a growing business, the major concern of this paper is to Identify the weighty mission, SMART objectives.

The paper "Marketing Plan and Strategies of Qantas Airlines" is a great example of a case study on marketing. The report covers various marketing concepts and strategies which include new market entry planning, different phases of a product life cycle along suitable strategies drafted for Qantas Airlines to deal with such stages of a product life cycle in an effective and efficient manner.

Programs that boost survival and prevent a newly established business from suffering intense competition, which may eventually wipe Smart Lightening out of the market must follow up a strategic marketing plan. This process of marketing entails building brands that are attractive to the customers. The brands must also be cheap and well packaged.

The paper “Apple’s Environmental Analysis to Choose a Correct Competitive Strategy" is an engrossing variant of a case study on marketing. Apple Inc. is one of the leading and most prestigious mobile and computer manufacturing companies in the world. The company has experienced immense growth especially in America, Europe, and Asia and Australia.

The paper “Monitoring Marketing Strategies and Tactics for Fruit Juice Drinks" is a forceful example of an assignment on marketing. For the marketing campaign to succeed, it is important that marketers do make regular checks as to the effectiveness of the marketing strategy. This ensures that the management is able to control in an effective manner how the marketing strategy is working out.

The paper "Starbucks Advertisement for Choco Banana Frappuccino, A Blended Ice Coffee Drink" is a brilliant example of a term paper on marketing. Pennington (2005) observes that Starbucks specialty coffee has tremendous market size as evident by nearly fifty percent of specialty coffee drinkers in the United States alone.

The paper "Markets and Marketing" is an outstanding example of an essay on marketing. Since time immemorial, marketing people have used consumer data to plan their marketing strategies. Direct marketing is one such phenomenon, where marketers use direct contact with consumers to sell their products or gather information regarding consumer behavior.

The paper "Border Books: Business Environment and Marketing Strategy" is an outstanding example of a case study on marketing. This paper tells that Border Books, a retail book chain in the United Kingdom, came into existence in 1988 when the US-based chain took over Books Etc. and opened its first store in the country.

The paper “Nike - Identification of the Product, Market and the Brand" is a meaningful example of a case study on marketing. Nike Inc., headquartered in Beaverton, Oregon, is a manufacturer of athletic footwear. With revenues of $12bn, it is the market leader, with a 47 percent market share of the $35bn footwear industry, facing competition from Reebok, Adidas, Fila, Converse, and New Balance.

The paper "Service Blue Print of Yellow Transportation" is a great example of a case study on marketing. Vehicles of Yellow Transportation on the highways of North America are almost as omnipresent as the stripes colored yellow that split the lanes. Less-than-truckload cargo carrier functions a convoy of more than eight thousand tractors.

The paper "Improving Market Position of a Service: Virgin Blue Airlines" is a perfect example of a case study on marketing. Marketing is an organizational function and a set of processes for communicating, creating, implementing and delivering value to customers and for managing customer-business relationships in a way that will benefit both the organization and the stakeholders involved.

The paper "Service Product Marketing" is an excellent example of a research paper on marketing. Transaction banking is one of the most vital service products that are offered by the National Australia Bank. Research has shown that there are many transaction banking activities that are carried out by the customers in the same bank.

The paper "The Market for Caller Tones" is a good example of a case study on marketing. m.Net is a mobile service provider that provides solutions to leading telecommunications and media companies. In September 2006 introduced a new service for Telstra under a sole distribution agreement. This service was called the Bigpond caller tones.

The paper "Individual Situation Analysis and SWOT: Dell Computers" is an amazing example of a case study on marketing. Dell Computers is a late entrant in the computer market. Founded in 1984, Dell is now the largest computer manufacturer and supplier in the world. It supplies both desktop and laptop computers to individual and corporate customers.

The paper "Marketing Problems Faced by Classic Airlines" is a good example of a case study on marketing. To solve the marketing problems, this paper will explore the nine-step problem-solving model. The first step of the model begins with describing the situation whereby the key concepts are identified along with the ethical dilemmas, stakeholder perceptions, issues, and opportunities.

I will name my business Dhabi Security Agents and fire response unit and it will deal with the security of homes, institutions and organisations. The reason as to why I decided to form this organisation is due to the fact that with the growing population and increased unemployment in my society has led to increased insecurity over the past few years.

Customer Retention on the other hand is an approach by an organization to have clients willing to come back for more every time, for an organization to succeed in customer retention, the current and past customer behavior should be considered as the two will greatly influence the client’s future behavior.

The paper "Techniques and Theories of Marketing Applied by Nike" is a worthy example of a case study on marketing. Nike is a leader in the athletic industry and offers the customer a wide variety of footwear and apparel to choose from. The launch of running shoes for men is slowly becoming successful throughout the globe as the comfort level associated with this is high.

The paper "E-Marketing System and Students’ Recruitment" is a worthy example of coursework on marketing. Organizations that have embraced technology have been proven to have increased their productivity hence more profitability to an organization. Due to technology, electronic marketing has also arisen. The companies do not have to market their products through the traditional way.

The paper "Explanation of Consumption Patterns of Social Networking Sites Such as Facebook" is an excellent example of a case study on marketing. Facebook is today’s most successful online social networking sites. It is popular all over the world and its potential for creating adverts that can influence the purchase decisions of friends.

The paper "Marketing Success of International Businesses" is an outstanding example of an essay on marketing. International marketing is generally the marketing principles apply to more than a single country for any business operating globally. The term resembles global marketing since the two are interchangeable.

The paper "The Role of Materialism and Religion in the Spread of Global Consumption or Brands" is a wonderful example of a literature review on marketing. Human behavior relates indirectly or directly to the consumption of particular products. Human beings are deemed as consumers of products naturally (Mittal, 2006).

The paper "Strategic Marketing: Creating and Sustaining Superior Performance" is a wonderful example of an assignment on marketing. The corporate appraisal can be briefly described as an assessment of both the strengths and weaknesses of a business organization to review its readiness to interact with its external environment in which it operates successfully.

The paper “Brand Management in Luxury Brands, Luxury Branding During Recession" is a convincing version of a term paper on marketing. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.

The paper " Strategic Marketing in the UAE" is an amazing example of an annotated bibliography on marketing. Balakrishnan, M. “Dubai – A star in the east: a case study in strategic destination - The title of this article is catchy, self-explanatory and metaphorical in nature. It directly addresses what strategic marketing of Dubai as an international destination has achieved.

The paper “Marketing Strategy for Kellogg’s Sultana Bran" is a worthy example of a case study on marketing. The cornerstone of marketing is the product itself. As such, firms are keen on developing products that will move fast in the market, meet consumer needs and generate profits. Marketers have to manufacture, package and describe their products in a manner that will keep consumers interested.

he aptitude of the Better Drinks Ltd to continuously evolve and develop innovative products meeting the requirements of their customers at different times has been the source of the growth and expansion. With the inception of Haifa, the company’s product portfolio will increase to three making the company’s risk profile substantially manageable.

The paper "Marketing Theories: Case of Cadbury Inc." is a brilliant example of a term paper on marketing. Strengths - Unique customer base: Cadbury has an extensive market and enjoys a unique kind of market that is rarely affected by seasonal and economic factors. Chocolate continues to be demanded as a gift for children and lovers.

The paper “Why 4Ps Marketing Mix Is Not Appropriate for Service Marketing" is a persuading variant of a literature review on marketing. Service marketing is a type of marketing that involves the selling of services meaning that it mostly deals with intangibilities. Services are marketed in order to get people to do business with a certain firm which is often in a specified location.

The paper “Red Bull’s Integrated Marketing Communication" is a spectacular variant of a case study on marketing. Integrated marketing communication (IMC) refers to the process by which various messages and the transmission tools (the media) are effectively organized and coordinated with the primary aim to deliver to and receive information from the market.

The paper "Integrated Advertising, Promotion, and Marketing Communications: Waitrose Supermarket" is a good example of a case study on marketing. Integrated marketing communication is bringing together and incorporating marketing communication implements, sources, functions, and avenues in an organization or company to influence their customers and all targeted end-users at a reduced cost.

The paper "James Horton’s Secrets of Service Marketing" is a good example of a marketing essay. It is evidently clear from the discussion that service marketing involves marketing of services to those who need them and it refers to both businesses to the consumer as well as business to business services.