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Marketing Essays

Result for Subject Marketing:
19885 essays
IT Applications in Marketing Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The competition in the cosmetics industry is stiff. There is a number of premium brands that are offering skin care solutions and cosmetics, such as L’Oreal, Chanel, Avon, P&G. These competitors of JADORE are providing two different types of products. The relatively less expensive mass brands cater to as the name suggests, medium income classes. 
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PESTLE and SWOT Analysis for Dell Marketing Case Study
11 pages (2750 words) , Download 6 , Case Study
Free
According to the research findings, it can, therefore, be said that Dell provides consumer electronics and electrical goods HD television sets, cameras, printers, MP3 players and so on. Thus its strategic vision and mission are focused on meeting the customer’s demand by innovating in pricing, product marketing, and the first initiative moves.
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Market Penetration Strategy and Balance Scorecard Practice: SWOT Analysis of Southwest Airlines Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
At this stage diversification strategies are not recommended to Southwest airlines because it will divert the attention of the company from its core operations and the competition in the airline is very tough, which could be harmful to the company. The major strength of Delta airlines is its established name and brand recognition worldwide.
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Ways in Which the Expectations of Supermarket Shoppers Have Changed Since, During and Post-Recession Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This paper illustrates that supermarkets work very hard to see the satisfaction of their customers but because demands and expectations keep on changing, the supermarkets deal with customers as per their recent expectations. This paper owns the thesis that customer’s expectations have changed during and post-recession.
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A Paradigm of Entrepreneurship Marketing Book Report/Review
10 pages (2500 words) , Download 2 , Book Report/Review
Free
The author states that at the start of the interview, he was keen to point out that his childhood experience has been his greatest trigger in starting his company. He is a second generation entrepreneur as his family owns a very successful business and he has been involved in the business from when he was young.
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Nature of the Topshop and Their Target Customers Marketing Case Study
2 pages (1263 words) , Download 0 , Case Study
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Topshop is a retail store dealing with clothing, makeup, and shoes. The retail store has established a platform with a reputable high fashion sense. The store has showcased among the best designer clothes including Beyoncé and Stella Vine. The store has more than 500 outlets and has created an online platform where its customers can buy anything from the store (Strähle, 2013).
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IFRS for Private Entities Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
According to the paper, IASB has already done a great deal of work in this regard and circulated draft standards for SMEs. An effort has been made in this write up to analyze and state in simple terms the provisions of  Exposure Draft of proposed IFRS for SMEs and other related issues for creating an awareness of the objectivity and practical applicability of these standards.    
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Is Marketing Primarily a Function or a Philosophy Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
 This is because its resources and advertising budgets are constrained and within that limitation, it has to propagate its sound and message which makes for a difficult proposition. The large business can experiment both with the soft sell as well as the hard sell approach since it can measure its message and look at the budget changes.
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The Practice and Impact of Advertising on Consumer Perception of Body Shop Plc Company Marketing Research Proposal
12 pages (3000 words) , Download 4 , Research Proposal
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The way the company designs their offerings and image to occupy a distinctive place in the mind of the target market. For example, for many years during the 1970s and also in 80s the Tesco supermarket chain in the UK portrait itself as low price store, whereas Sainsbury’s (with a similar range of pricing) stressed quality and value for money. 
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The Most Effective Communication Plan for the Company: the Marketing Strategy Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
Another major area of strength would be having a global patent, that is exclusive rights to their brand name and product that is different from the products already existing. This can be done by making use of high-grade ingredients used in its products that can make it absolutely unique from other products already on the market.
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International Marketing in China Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Formulation and actualization of effective entry and marketing strategies are needed to take organizations into the ‘territory’ of success. And one of the ways to take the organization into the territory of success is to literally move the organization into another territory or market or country. 
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International Market Intelligence Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
There are various methods that the researcher used to collect information for this study. Liang (2003) opines that the success of any market research lies in the methods that were used to execute it. If the research design was poor, this will be reflected in the findings of the research and vice versa. 
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Analysis of The Role of Strategic Selling in the Company Turnaround Process Article Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Carefully selected companies from heavy engineering industry in Australia are utilized as the subjects in this study. Appropriateness has given more importance than orthodoxy in the collection of data in this study. Two years time period has taken for this study. Moreover, this research focused on four case studies to arrive at conclusions. 
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A Critical Analysis of the Problems Occurred by Major Acquisitions of the BigFix Inc Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
In order to let go of the existing past labor contracts with the stakeholders and employees of the newly acquired company, Shleifer and Summers (1988) revealed that most of the companies that enter into merger and acquisition end up laying-off some of the existing employees within the newly acquired company.
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Market-Skimming Pricing Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The author of the paper states that skimming and penetration pricing is effective under cost-based pricing. Market-skimming pricing is using the highest price when introducing a new product in a market. This makes it possible for the company to recover production costs and other legal fees.
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Does Meeting Earnings Expectations Matter by Kasznik and McNichols Marketing Article
1 pages (250 words) , Article
Nobody downloaded yet
From the research, it is clear that there will be a trend in the subsequent years after this happens. With this information, businesses should strive to meet the analyst`s expectations as they will surge in value by meeting it. This will also increase their chances of meeting the subsequent analyst expectations in the following years.
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Michelin Fleet Solutions Marketing Essay
2 pages (500 words) , Download 0 , Essay
Free
Given that the problem is the company not meeting the expectations, refining and re-inventing processes is a framework of boosting the performance say of sales or the market share. The company can also consider marketing strategies for breakthroughs in market entrant. Making the small steps such as considering the impact of using old tires on the sale of new tires will be very helpful.
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The Marketing Communication of ZAMOG Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Condition mix consists of a specific blend of advertising, personal selling, sales promotion, and public relations tools that the company uses to pursue its advertising and marketing objectives’. In addition to these, promotions also include direct marketing to the consumers. 
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Role of the Internet in Marketing Strategies Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
The author states that Internet that is mostly acknowledged as “the Net,” is a wide platform of computer networks, in which users at any one computer can receive information from any other computer. Additionally, at the present time, the internet is a, supportive, public, self-financing facility available to hundreds of millions of users internationally.
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Customer Relationship in Australian Banking Industry Marketing Coursework
11 pages (2750 words) , Download 2 , Coursework
Free
From last years, it has been noticed that banks in Australia focus on implementing increased use of technology. For bringing automation in their business, they even closed down their branches. It has a great effect on the customers. Hence, the impact of technology in relationship marketing is one of the current marketing issues in that industry. 
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How Is E- Marketing Different From Traditional Marketing Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
E-marketing can be the deciding factor for customers to choose your services. The nature of e-marketing demands marketers to gain insight into customers psyche and understand what is important to them. Your marketing strategy should be designed to deliver value. The farther you reach the better will be the outcome. 
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Market Plan of Greenomics Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This research begins with the statement that Greenomics is a company intended to provide modern interior design services using some of the most environmentally friendly materials available. The marketing plan seeks to present some of the ways and means through which the company hopes to achieve a proper market base in order to ensure financial stability and the growth of the company.
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The Role of Regulators in Providing Regulations for Effective Alcohol Marketing Across United Kingdom Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
There are also a lot of benefits that the company gets with self-regulatory as opposed to other methods of regulations. First is the improvement in expertise. When companies improve in quality, due to their own regulations, then the staffs who works for them has a very high capability of attaining a high level of expertise in that particular field.
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Proposed Marketing Research for Mulberry Group PLC Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The strategy should remain aligned with their overall corporate goals and mission. By focusing on the primary research performed, the company will be able to establish and maintain the direct approach to their customer’s satisfaction. Various theories are essential when it comes to making the marketing
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Marketing Plan for Energize me Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
With little employed in the scopes of marketing plans, branding strategies, and feasibility studies, the competitors barely stand an edge in the competition. The factors make the rivals well beaten in the game. Failure to spend millions of dollars into research that aims at improving sales through stipulated plans, the creation of target group.
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Marketing: Marketing Fundamentals Marketing Assignment
22 pages (5500 words) , Download 3 , Assignment
The experience of segmentation in British Airways appears not difficult to apply due to the seeming simplicity of the business of an airline and, that is to provide the best quality service to customers. Segmentation must be very evident in case of the airline use patronage raft in terms of lifestyle. 
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Marketers Task in Different Countries Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
 “Globalization requires many internal modifications like changes in philosophy concerning local autonomy, concern for local operating results rather than corporate performance, local strategies designed for local rather than global competitors etc.” (Marketing across cultures, p.194, n.d)
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Direct Marketing and Internet Marketing Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
The introduction of Internet applications and e-commerce in the mid-1990s impacted the business world. The technology platform has provided a base for new means of marketing, revenue earning, and communicating with the existing and potential consumers. Increased connectivity has re-defined the way businesses are operating today.
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The Effectiveness of Nike Brand Marketing Marketing Research Paper
42 pages (10500 words) , Download 4 , Research Paper
As the paper outlines, the Nike brand name and its swoosh logo are perhaps one of the most recognizable throughout the world along with those of Coca-Cola, Disney, and Microsoft. Its products are great performing and currently, the brand is the market leader of its industry. The most recent market report places Nike comfortably ahead of Adidas.
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Development History of Destination Marketing Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The author states that the term ‘destination marketing’ can be defined as one of the innovative strategies in order to get an edge over other competitive destinations. It can be revealed that marketing the destination of the tourist should tend to complement with the strategic objectives of the stakeholders as well as the sustainability of the resources.
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Miles & More and Lufthansa Airlines Marketing Term Paper
15 pages (3750 words) , Download 2 , Term Paper
Free
In the prevailing international competition and companies following each other’s policies, Lufthansa has been found to give considerable stress on improving its marketing policies through the introduction of innovative techniques to attract newer customers as well as provide greater satisfaction to the existing customers
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The Foundation of a Successful Retailer in the Difficult Business Environment Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
Today’s companies which provide services must consider issues of how best to position a product to ensure higher sales volumes and increased consumer patronage. In service marketing, businesses need to create strategic marketing practices which provide positive viewpoints of the service as well as getting the service to the right market environment.
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The Migros Chain Investment Plan for International Expansion Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The Migros Company is the largest supermarket chain in Switzerland and is derived from the words “mi” which means half way and “gros” which means wholesale; hence in effect, the word Migros means halfway between retail and wholesale. The Company was founded in 1925 by Gottlieb Duttweiler (www.foodinternational.net). 
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The Concept of Marketing Mix Marketing Research Paper
24 pages (6000 words) , Download 2 , Research Paper
The author states that the management has to look for ways through which they can maintain the strategies that they come up with to check on the growth of their profits as well as the amount of capital they need to use if they are to make profits. After all, the main aim of all financial industries is to remain relevant to its clients.
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Analysis of Marketing Channel Structure of Sony Marketing Research Paper
9 pages (2250 words) , Download 4 , Research Paper
Free
The Japanese giant was renamed Sony Corporation in 1958. Right from the time of its inception, Sony has wondered the world with numerous technological milestones. Being a truly international organization right from the start, Sony understands better than most of its peers the importance of a global market.
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Carls Jr. Marketing Plan Marketing Research Paper
7 pages (1984 words) , Download 2 , Research Paper
Free
As the paper outlines, Carl’s Jr. has planned that it would establish a store at Gold Coast, QLD where it would offer most of the American food products because of resemblance in tastes and desires. The company will target middle and elite class people that could afford quality food products at reasonable prices.
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Wal-Mart Starts Seeking Acquisition Partners on the Post-Soviet Union Market Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
According to the study, Russia is recognized to be one of the most prospective markets which have a huge potential for the retail industry development mainly due to its huge population and gradual economic growth. While Wal-Mart's executives have focused their ideas on the development of the retail stores in Russia, still there were no clear strategies developed. 
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Emotional Design and Advertising Issue Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
A producer must keep in mind his consumers when producing something. If the product is well designed and everything works as expected from the product, then there will be a positive response coming out of consumers. They might add it as part of their daily, weekly or monthly purchase depending upon its usage and durability
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Patchwork Analysis of Starbucks Marketing Assignment
16 pages (4000 words) , Download 3 , Assignment
Free
The issue of organizational structure and architecture discussed above is of critical importance to the Starbucks Company. As mentioned previously, the effective organizational structure can propel an organization to higher productivity. On the contrary, poor organizational structures limit an organization’s performance
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Break-Even Point and Total Sales/Revenue are Equal Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
Break-even analysis is one of the most important analytical tools in a business. Any business that intends to make supernormal profits must carry out a break-even analysis. This is because BE analysis helps a company to determine the optimal level of production that must be attained to ensure profitability.
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Loreal Global Marketing Strategy Marketing Term Paper
24 pages (6000 words) , Download 4 , Term Paper
In consideration with the growing demand for plastic surgery, L’Oreal ’s ability to do research and development of the related products shall precede  them from the crowd in this area.  There is another long-term goal which should be focused upon the increment  of forwarding integration into the market.
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Current Use of Marketing Communications Marketing Research Paper
27 pages (6750 words) , Download 3 , Research Paper
Alliance Boots has well established online stores which facilitate convenient purchasing. Most products are available online and the customers can purchase all they require online. Boots utilizes the information from its advantage cards and is able to customize its marketing communication to build customer relations.
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Factors Affecting Consumption And Buying Decision Marketing Research Paper
19 pages (4750 words) , Download 3 , Research Paper
Free
Factors such as belief and behavior do play a major role in attitude formation that the most important is a consumer’s overall evaluation that goes to form the core of an attitude. However, consumer attitudes can be influenced by other tangible attributes of the product such as packaging, layout, and design that act as stimuli for the product.
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Loyalty Marketing in the Hospitality Industry Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The purchases of a hotel room by a business traveler compared to a leisure traveler will have a very different level of frequency and as such, loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are variant depending not only on the type of product but also on the type of customer.
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The Case of Bangkok Bicycle Market Marketing Assignment
14 pages (3500 words) , Download 2 , Assignment
Free
This paper is divided into three parts. The first part provides an overview of the bicycle market in Bangkok by describing the demographics, psychographics, lifestyle, and behavior of Thai as regards cycling. The author will obtain a deeper understanding of the current, competitive, and emerging markets of Powerbike.
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The Ethical Dilemma at Wholesome Hamburger Company and Chicken International Group Marketing Assignment
4 pages (1000 words) , Download 12 , Assignment
Free
To start with, the Wholesome Hamburger Company can embrace utilizing the advantage through the cheap government water, which will help it in production and provide its products to California's. Alternatively, the company can opt to preserve all its waters source which will enable it to have adequate water, therefore, allowing it to continue with its normal production.
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Tesco PLC Marketing Strategy Marketing Research Paper
27 pages (6750 words) , Download 3 , Research Paper
Tesco PLC is one of the largest superstores with more than 2100 superstores in the UK, US and South East Asia. Revenues for 2007 were £42,633.4m (Tesco 2008). The firm is a retail chain selling mainly groceries but it has expanded into other products like furniture, non-food items, financial services, and telecommunications etc.
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The Extended Marketing Mix and Different Marketing Segmentations and Contexts Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
There are no definite definitions of marketing, but all of these definitions give some clear views as to the use of marketing to the customer. We have several definitions and all these suggest customer satisfaction through the delivery of products, service, and the manner and method these products and services are being delivered.
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Marketing of Products and Service on the Internet Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
To be effective internet marketing makes use of the routine marketing theories and are only successful if a comprehensive strategy is laid down and worked over. It should synergize the company’s business model cum sales goal and ensure that they are in coherence with website function and appearance.
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Consumer Integrated Marketing Communications Campaign Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
The segment's behaviour regarding the decision to purchase the brand is an important consideration in all the aspects of communicating the brand's positioning. For purchase decisions, then there are three paths to a decision: the cognitive path, or the traditional hierarchy of effects model; the emotional path; and the habit or repeat path.  
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