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Marketing Essays

Result for Subject Marketing:
19885 essays
Impacts of Electronic Marketing on the Service Industry in Tallinn City Marketing Research Paper
6 pages (1763 words) , Download 3 , Research Paper
Free
Electronic marketing has increased the sales of goods and services in the service industry in Tallinn city. Electronic marketing has reduced the cost of marketing goods and services in the service industry in Tallinn city. Lack of enough qualified staff has negatively impacted the performance of electronic marketing in the service industry in Tallinn city.
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Research Methodology and Philosophy Marketing Essay
5 pages (1412 words) , Download 6 , Essay
Free
The research methodology discussed in this section reflects the overview of how the research work will be conducted. It describes the processes and methods involved in data collection and data analysis and the overall philosophical approach of the research work. It also gives an overall idea to the reader on how the researcher has approached to answer the research questions.
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The Competitive Advantage of Bubble Tea Marketing Essay
2 pages (629 words) , Download 2 , Essay
The Taiwanese specialty tea concoction was invented in Taichung in the 1980s. The colorful, refreshing, sweet tea combines green or black tea with milk, fresh fruit juices, or pulp-loaded fruit concentrates. As its unique feature, the drink contains little balls (bubbles) which are of starch. The bubbles are filled with some sweet liquid which is sucked up by the use of a straw,
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The Product Mix Strategy for Google, Facebook, and Amazon Marketing Case Study
8 pages (2051 words) , Download 3 , Case Study
Free
The company promotes itself through the web-based advertising platform, in addition to the use of billboards and search engine optimization. In pricing, the company has different prices depending on the kind of product the customer is willing to purchase. This is regardless of whether the customer needs a new or a used item.
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Organization Analysis - Wal-Mart Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The organization initiated its activities in the year 1962 by opening its first shop in Arkansas. Years later, the organization developed into Wal-Mart stores; opening the first supply center and home administration center at Bentonville. The organization launched the first super center in 1988 whilst initiating the first global unit in Mexico.
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Marketing Research and Its Techniques of Conducting Marketing Assignment
12 pages (3668 words) , Download 2 , Assignment
Free
Marketing research enables the manufacturers, industries, and companies to have a comprehensive and analytical assessment in respect of the views, preferences, requirements as well as prospects and perils of the consumers, retailers, and stakeholders involved in the sales and purchase of their product. 
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The Analysis of Dunkin's Segment and Starbucks Market Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
Free
The segment that Dunkin's is attempting to reach through positioning is what can be classified as 'average Joe'-the middle-income blue- and white-collar workers across all ages, races; who like to belong in a crowd; who although values nicer stores they like it to appeal to the ordinary Americans. These people do not like the fancy store layouts of couches, art-decorated walls.
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The Probable Marketing Strategies of Paint X Corporation Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
This paper discusses the probable marketing strategies of Paint X Corporation based on understanding the behavioral aspects of customers. This is a very important consideration knowing the fact that customers are human beings with different personalities, different needs and different perceptions of things in life.
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A Five Forces Analysis of Fulham FC Marketing Assignment
7 pages (2062 words) , Download 3 , Assignment
Free
To analyze an organization’s business environment in which it operates, many different techniques are used and of all those techniques, Michael Porter’s five forces analysis is a very renowned technique. “Five Forces Analysis helps the marketer to contrast a competitive environment. It has similarities with other tools for environmental audit, such as PEST analysis.
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A Marketing Strategy of Krapf Foods Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
A marketing strategy is a process that allows an institution or organization to direct its limited resources on broad opportunities, which increase its sales and sustain a competitive advantage. This asserts that marketing significantly enhances a strong customer relationship and creates value for customers.
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Factors That May Have Contributed to the Success of Notonthehighstreet.com Marketing Essay
4 pages (1274 words) , Download 2 , Essay
Free
There are several high profile e-commerce businesses that have sprung up across the globe. One of these notable and very high profile leading businesses is notonthehighstreet.com. It is located in the United Kingdom and focuses on innovation, excellent customer value and the provision of high-quality products.
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The Goal by Eliyahu M Geldratt Marketing Essay
6 pages (1645 words) , Download 2 , Essay
Free
Business life and private life can move together like a train that speeds on two parallel tracks and they impact each other for better or worse—this is the message Eliyahu Goldratt articulates in his novel “The Goal.” In a manufacturing plant, if there is a problem in one area, it is bound to lead to problems in the other areas as well.
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GlaxoSmithKline: The Shifting from Patented to Generic Drugs Marketing Research Paper
8 pages (2231 words) , Download 2 , Research Paper
Free
Great strides have been in research and development, which has seen the formation and discovery of new medicines, vaccines as well as other health products. Moreover, increased competition has made the company improve on performance in order to overcome the challenges associated with competition as well as to remain relevant within the industry.
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The Debate Between Global Convergence and Global Divergence Marketing Research Proposal
15 pages (4066 words) , Download 3 , Research Proposal
Free
Whether consumers in disparate nations, with unique cultures, maintain ethnocentrism when making purchasing decisions. The study is important as it provides previous empirical support which illustrates that there is substantial global convergence as a result of globalization which has made disparity of culture non-existent.
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Understanding Hope and its Implications for Consumer Behavior Marketing Essay
10 pages (2713 words) , Download 2 , Essay
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Understanding market segmentation is important since it will enable the marketing department of this company to divide the market into small segments based upon the needs of customers. The understanding market segment will enable the marketing department to identify the number of potential customers or users, which they can reach through clever promotions and advertising of the toy products.
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Vision Statement for Prince Mohammad Bin Fahd University Marketing Assignment
4 pages (1220 words) , Download 2 , Assignment
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Prince Mohammad bin Fahd University is a new private university established in 2008 based in Al-Khobar in the Eastern Province of Saudi Arabia that offers high-quality education to qualified students that helps the graduates to address diverse economic, social, and academic problems in the immediate community.
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The Coca Cola Company Marketing Mix Marketing Coursework
11 pages (2750 words) , Download 3 , Coursework
Free
The recent era of globalization has turned the entire market into a single marketplace. This practice is being continuously supported by technological up-gradation as well as the innovative trends of marketing. Earlier, the marketers used to consider a specific market and used to design their products according to the needs of that particular market.
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Segmentation, Targeting, and Positioning Marketing Essay
1 pages (285 words) , Download 18 , Essay
Free
Positioning is an act of creating a brand image and product development in the minds of customers. The positioning includes convincing the customers about the perceived benefits of buying your insurance products. Positioning helps in long-term company growth since it helps to build a brand image in the market. Positioning takes a form of product introduction and market testing.
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Product definition Marketing Assignment
1 pages (250 words) , Download 4 , Assignment
Free
The most important attributes of Rolls Royce Phantom are its engine, power, tires and the seats which are necessary for its proper functioning. The Phantom comprises of an engine that can be categorized as 6.7L V12 and it has a power of 435 hp, its back as well
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Aquafresh Toothbrush Advertisement Marketing Term Paper
9 pages (2285 words) , Download 2 , Term Paper
Free
Other sister brands of toothbrushes from Aquafresh are Dragon Tales, for children, and Max-active that was described as the first toothbrush to fit any size of the tooth in 2004. The advertisement introduces a flexible toothbrush that is said to reach all corners of the mouth, removing even the hidden food particles.
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Administrative Marketing vs Entrepreneurial Marketing Marketing Essay
4 pages (1555 words) , Download 2 , Essay
Free
Marketing is viewed as different fragmented factors influencing the performance of sales, instead of comprehensive, coherent, substitutable, and strategic variables of demand, including the marketing mix used in traditional marketing. Most successful entrepreneurs often ignore traditional constructs of marketing in their best practices.
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Intrinsic and Extrinsic Factors that Influence Consumer Behavior Marketing Essay
10 pages (2948 words) , Download 3 , Essay
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Consumer behavior is concerned with the processes that a person undergoes in choosing and procuring a product to satisfy their needs. To develop effective marketing strategies, one needs to study consumer behavior. The study allows marketers to understand the psychology of consumers’ reasoning and the factors that influence their preferences.
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Advertising of Grupo ABC Today Marketing Essay
1 pages (297 words) , Download 2 , Essay
Free
As a competitor of the ABC Company, there is a little sense of worry but one should not lose hope about the impact of ABC. As an organization, try and learn what is best suited for your business to prosper. (Berger, 2001) Though ABC Company is prosperous companies try and make new business trends and notably digital markets that are more effective
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Serovic Stores Inc Investment Plan Marketing Essay
5 pages (1661 words) , Download 2 , Essay
Free
With knowledge of the gap in the Russian market. My company deals with food processing majorly pork and chicken. We have been in the market in the USA for 5years building a steady market and provided the best products in the market. This document contains estimated costs of the project and can undergo adjustment when you make the decision to invest in it.
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Siemens Wind Energy Marketing Coursework
6 pages (1681 words) , Download 4 , Coursework
Free
The Ansoff Matrix takes on ‘products’ and ‘markets’ as the two dimensions companies grow. Siemens has been adopting the strategies of market development as well as Product Development as per Ansoff’s matrix, which means it is increasing its revenue stream by targeting various geographical segments along with engaging in product innovation.
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Marketing Mix Strategy Nuematic Shoppe Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The objectives of the present study are: to analyze the strategy of company to deliver products and services to its customers; to use of marketing mix strategy, if any, and its impact on the business; to find whether integration of any other P’s of marketing mix will benefit the company; budgetary allocations are added.
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Core Strategy by Apple Company Marketing Essay
1 pages (306 words) , Download 2 , Essay
Free
Recently, the company has developed some of its products such as the iPhone 4 and the iPad 3. These products cut an edge over the competitors in the value of technology used. Apple Company identifies whether or not it is effective in developing new products, and what impacts they have on the market.
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International marketing / positioning in local markets Marketing PowerPoint Presentation
2 pages (500 words) , Download 3 , PowerPoint Presentation
Free
The prosperity of a business in global market is therefore primarily based on the level in which domestic market offers a business with additional advantages pertinent in international market. Positioning in local market is the
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What Causes Change of Supply and How Supply Can Determine Prices Marketing Essay
4 pages (1391 words) , Download 2 , Essay
Free
It is important to state that during the course of making the various amounts of homogeneous goods available in the marketplace, there will be significant effects with regard to the prices of the commodities. The reason being the existence of a variety of suppliers and manufacturers, who are supplying homogenous or heterogeneous kinds of goods has the power to act as substitutes.
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How Can Sainsburys Develop an Effective Marketing Plan to Position Themselves in the UK Supermarket Marketing Research Proposal
7 pages (1750 words) , Download 3 , Research Proposal
Free
The participants were also told about the extent of their association and framework related to which they would be questioned. All the guiding principles were followed as confirmed by the Human Ethics Committee and their norms for conducting the research with human subjects were followed by both the researcher and the supervisor of the thesis.
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Marketing Strategy for a Worldwide Organisation Marketing Case Study
6 pages (1805 words) , Download 2 , Case Study
Free
Sports marketing are a key center for Adidas' marketing blend. The developing ubiquity of games as amusement has expedited an enormous build-in games marketing. The originator of Adidas was one of the first individuals to see the potential of this manifestation of marketing when he supported the FIFA World Cup in 1978. Sponsorship includes a business paying to be connected with.
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The Shopster Business Model Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
Shopster brings to the table a new form of doing business based on E-commerce. They are ensuring that they use technology as a means of boosting their business. Through this platform, they are able to reach many people who would otherwise have nowhere to shop if not for the Shopster business entity.
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Retail Marketing Marketing Assignment
2 pages (642 words) , Download 3 , Assignment
Free
At Tesco, satisfying the customer is the most important factor in achieving a competitive advantage. customer service at Tesco includes effective delivery, fast and reliable responses to customers’ requests and complaints, and effective buying guides. One way of achieving customer satisfaction to obtain a competitive advantage is by using customer service.
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The Role of Celebrity Endorsement in Marketing Communication Marketing Literature review
7 pages (2304 words) , Download 2 , Literature review
Free
The endorsement of the products and services by celebrities has created a positive impression among the customer groups that the company is a growing business. The customers take informed decisions by researching the products offered by the competitors in the market. The market players have adopted strategic marketing techniques.
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Marketing Planning and Strategy for BMW Company Marketing Assignment
14 pages (3849 words) , Download 3 , Assignment
Free
BMW is a popular and high-value brand with a wide range of diversity in its product portfolio. The company experiences numerous forms of competition, both internal and external, and this has been a major reason for the company's constant efforts in enhancing its competitiveness and profitability in the market.
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Activating Content through Social Media Advertising, Curation, Microblogging, Pinning, and Posting Marketing Essay
4 pages (1070 words) , Download 2 , Essay
Free
As a real estate agent, the target audience is newlyweds, cohabiting couples (gay, straight unmarried couples), couples expecting (upgrade their current living conditions), job transients (relocating for a new job within the United States). Such customers often visit a site only once and if not impressed by the content, they visit other content areas.
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Marketing in the United States Marketing Article
1 pages (250 words) , Download 2 , Article
Free
According to the paper the change is related to the fact that the millennial generation, which encompasses the young people in their twenties, forms the largest part of the American population. To achieve a considerably larger exposure of their products, the marketers are focusing on this generation that is also easily reachable through the internet.
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The Dunkin Donuts Marketing Essay
1 pages (295 words) , Download 13 , Essay
Free
For this purpose, the organization conducted marketing research with the help of focus groups as well as surveys, and through this research the organization identified that their customers expected that the products offered to them are of higher quality, available in different varieties, are easily accessible and are available at affordable prices.
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Internet Marketing: Strategy, Implementation and Practice Marketing Essay
15 pages (5144 words) , Download 4 , Essay
Free
However, as a cooperative business, most of the members of Atlantic Quench are farmers which has reduced the cost of production and procurement of the products. On the other hand, a varied product range has enabled the company to focus on multiple segments of the juice market and develop a sustainable distributor network for their business.
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Digital Marketing Campaign for SNOWDRIVE Marketing Term Paper
5 pages (1422 words) , Download 2 , Term Paper
Free
This culminates in a marketing plan to examine and cover all the elements and aspects of the operation of this plan. SNOWDRIVE sells tires that are adapted and appropriate for Winter driving. It is a kind of tire that detects snow and ice on the ground and develops spikes that automatically come out when the ground temperature changes to cold.
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What Makes an Advertisement Effective Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
The images used should be provocative and attractive to the viewer. The headline accompanying the images should be strong and easy to comprehend. A maximum of two paragraphs that are well written and printed is required. Lastly, the advert should consist of a logo and contact information (Krugman, 2013).  
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Carnival and Royal Caribbean Cruises Marketing Essay
1 pages (250 words) , Download 3 , Essay
Free
It is the ‘how’ in which an organization will be able to position itself within a market as per the resources that the company has at its disposal. Royal Caribbean Cruises Ltd and Carnival Corporation understand this concept too well as they both work in the cruise
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The Effect of Celebrity Endorsements in Advertising Marketing Research Paper
7 pages (2312 words) , Download 3 , Research Paper
Free
This means that they do not have information beyond the general use of the product. Regular consumers use their names and professions when endorsing a product. The major influential impact of the ordinary consumer as endorsers are primarily based on account of perceived similarities, and users feel an attraction with the endorser.
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Hilti: Business to Business Marketing Marketing Essay
10 pages (2729 words) , Download 2 , Essay
Free
The main aim of this company is to be customer-oriented by offering equipment that has high quality and to prepare tools for particular jobs to make sure that the customers get added value from their products and services. They have a turnover of about US $4434 million, operating profits to the US $318 million, net profit of US $205 million.
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HoneyGrow Founded by Justin Rosenberg Marketing Essay
5 pages (1340 words) , Download 3 , Essay
Free
Honey grow was founded by Justin Rosenberg in 2012. This company provides delicious stir-fries and various kinds of salads which many people like. Honey Grow is a modern attractive and fast-paced spine. Undoubtedly, it provides healthy foodstuffs which are very attractive in terms of their quality and pricing.
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Strategic Management of Trader Joe Marketing Case Study
1 pages (297 words) , Download 2 , Case Study
Free
Although the chain store of Trader Joe has been in existence for over three decades, it has recently entered the national competition. The main strategy for the company is to provide goods for the newly educated people with a strong aim of creating consistent customers. Also, the company sells goods at reasonable prices.
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Chinese Security Market Research Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
China is the second leading economy in the world along with it is also considered as one of the developing countries. Due to the second leading economy, the financial market of China will be improved. As a developing country, China will bring several market opportunities related to the homeland security as well as public security market.
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Marketing Proposals for the Cruise Ship industry Marketing Research Proposal
6 pages (1762 words) , Download 4 , Research Proposal
Free
The cruise industry is one of the most lucrative industries which have altered drastically over the years due to changing consumer trend, demand, and external environment. This has greatly impacted cruise companies spanning from North America to Europe. In the UK, especially, the passenger population has declined, and the industry is hard hit by the current recession.
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Assignment 2 week 3 Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
Free
There are several advantages that will be realized with the adoption of this DFD. Most importantly, the DFD will depict the flow and boundary of the information.
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The Consumer decision making process Marketing Essay
2 pages (500 words) , Download 4 , Essay
Free
This process is consisted by five steps, such as ‘recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour’ (Lamb, Hair &
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