Marketing Essays

The dissertation not only portrays the overview of international and American clothing industries but also studies that what is international outsourcing and how can it make some impacts on the industries. Moreover, the dissertation specifically explores different aspects of American clothing industry and studies the impact of international outsourcing.

For the same reason, the market, unable yet to recognize the trend, is falling short when it comes to the products aiming at the grey population. We have taken an example of a company, Saga, which specializes in grey market-related products specifically. This company too was running in the same old pattern.

The author states that with the help of proper research, it is possible to obtain a clear idea about the future proceedings of the company. “As the Fusion is developed, Gillette will have to invest in market analysis, research, production, marketing, etc. This will be an expensive phase.

Marketing activities are influenced by several factors inside and outside the business firm.  These factors or forces influencing marketing decision-making are collectively called the marketing environment. It comprises all these factors, which have an impact on market and marketing efforts of the enterprise.

Price transparency is connected to market price information. IT-enabled market transparency constitutes a strategic absurdity in case of an organization. Having a properly informed consumer, an advantage of the Internet and ensuring that information is available to help product marketing and distribution even renders it hard to earn profits.

The market audit is the base from which one will develop a tactic to get these returns. A market audit builds the foundation for marketing decisions. The golden rule in performing a market audit is that one must be objective and read the market as it actually is. This means the audit must not be structured around one’s product or business.

Brands can reduce marketing costs because if the brand name is able to acquire new customers, then there is not such a greater need in the heavy promotion and advertisement to push your name and values to the customer because the brand name will signal these and thus pull the customer to the organisation.

The presence of various watchdog organizations who analyze television programming and advertisements makes it difficult for objectionable content to reach the viewer’s living rooms. These groups look for offensive or morally negative content but advertisers are wary of giving them anything to object about. 

The increased uptake of low-cost airlines was evident from its revenue levels, which were approximated 20 times compared to that of the traditional competitor (Dempsey and Goetz, 1992). The huge success of starter low-cost airlines in the industry has led to the emergence of new airlines in the same category and using the same business, trying to mirror their strategies.

The author states that during the second world war the company sold soft drinks to US soldiers and as a result of the company set up bottling plants in other regions, this led to the widespread popularity of the drink all over the world which was as a result of US soldiers when they returned home from the war.

Aside from the significant rise in sales of personal computers, the new ways by which PC owners has also stimulated demand for peripheral supports. Mintel’s Digital Cameras and Peripherals – UK, Market Intelligence, shows that two-thirds of consumers own a digital camera. This is an increase from less than 5% of digital camera owners in 2001.

The UK represents one of the largest markets for organic herbal consumption. Presently individual residing in the UK purchase more than £4 million worth of raw material for organically based herbal products. Of these raw materials, dried herbs and essential oils make up the lion’s share. Of these raw materials, approximately 99% are being imported.

The booming generation has been born with technology and has never seen life without it. In such times, it is imperative for any organization to align their practices, policies and marketing attempts to the needs, wants and convenience of their customers so as to put the maximum impact on the target audience about their product or company.

This proposal is going to provide a case study of Marketing strategies, H&M AB had successfully re-import the formula of low-priced, quality fashions that had provided the inspiration for its own beginnings more than 50 years before. This assignment draws all the marketing mix that provides H&MAB to organize a wide range of subsidiaries.

For the budget, online marketing should not cost more than  $ 100 where graphic incorporation is concerned whereas flash ads on the main center portals per site would be  50$ an hour. The mother care magazine would cost somewhere around 20$ a week for an ad on the second page while other costs would go into fliers.

The various marketing objectives for the company have altered over the course of its existence and currently are reflecting the values of a large group of consumers who want specific products.The Marlin Firearms Company specializes in small arms manufacture and accessories.

This research is aimed at investigating and highlighting the cultural variables that derive the process of marketing communication, perception of quality of service, and choice of consumption in the various categories of products and/or services. Consider the example of a young lady in Saudi Arabia; the first consideration when going out would be towards religious concerns in terms of meat and choice of restaurants.

New brand valuation mechanisms should include advertising with high-efficiency brand enhancing techniques combined with low-efficiency brand enhancers which will cut down the marketing cost. Brand future could deteriorate if consumer perceptions and sustainable competitive advantage were neglected.

The term Biometrics specifically means measurement of living objects quantitatively (Miller 1994). Biometrics is one of many methods defined under Automatic Identification and Data Capture (AIDC) techniques (Biometrics: The Unique Identification of Human Characteristics).

Free-shipping seems to have a special attraction. For some inexplicable reason saving $5 in the form of free shipping is seen as more attractive than a discount that can translate to $10.This perception by online consumers is so intense that many retailers see conditional free-shipping as their most potent marketing tool.

“In 1998, Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, change the world through a search engine that would organize every bit of information on the Web for free. The Google search engine is the most popular search engine on the worldwide web. It is used the world over by millions of people on a daily basis.

The author states that it appears that one of the primary reasons for Brazil’s failure to experience higher levels of tourism due to its lack of an effective marketing campaign. However, eight years ago, the government of Brazil realized that it needed to be more active in its campaign for tourists and investing more resources in the tourism industry.

The concept of JIT or Just-in-Time is another revolutionary concept from the stable of Japanese management style. In this style of functioning the inventories were recharged or ordered when the management felt the need for it. This is possible when the teams in different departments adopt a coordinated approach duly supported by the management.

Word of mouth marketing is a new marketing speciality that is actionable, trackable, and plannable as any other form of marketing” (Sernovitz, 2006, p.1). Word of mouth marketing includes viral marketing, blogs, communities, e-referrals, loyalty programmes and such other techniques that get customers talking about various products and services.

The objectives of the communication campaign and the elements involved in marketing communication are focused in detail. Finally the marketing strategy and communication method is selected and applied .There is a detailed analysis on the cost of campaign for budget allocation and finally the effectiveness of the marketing communication campaign is gauged by proven methods.

Market structure and design will have a major impact on, liquidity, trading costs and price discovery. It refers to trading rule attributes which include, transparency, protocols, off-market trading, dealer presence, continuity degree, information distribution, continuity degree and order types. (Hamilton, 1994)

The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.

The author states that the types of shows will help the company to make prospects into customers. The after-sale grievances of the customers can be known and management can take steps accordingly. These shows are useful in knowing the customer base, knowing their grievances, to introducing the products to prospects.

Busy people dine out because of the pressures of time to prepare their own foods as more time is spent to earn. Others do it for passion’s sake as dining commonly is part of dating and family outing. The rise in the restaurant and foodservice business throughout the world is a manifestation of this trend (Price, 1997 and PPD/ISMG, 2005). 

Cars can be owned either by individuals or by businesses, business fleets are defined as more than 25 vehicles. Although fleet purchases are rising and now account for almost half the new car market, the size of a fleet is not large enough for anyone purchaser to be buying a significant proportion of any manufacturers output.

Rewarding intermediaries is important, poor performers should be assisted or replaced, in time the company should assess the intermediates and prune the weaklings. A degree of sensitivity needs to be shown to the intermediaries; ill-treatment may cost the loss of support from the dealer and legal problems.

It is stated here that while dark chocolate has been touted as a good source of antioxidants, what prevails now is the general consciousness of the public regarding the dire effects of too much sugar in one’s diet and the accepted fact that eating big chunks of chocolate bars often leads to obesity.

One such organization that is attempting to reconnect with young girls, the Girl Scouts of America, is facing difficulties in attracting new members in today's "nonjoiner culture" (Byron). Attempting to reinvigorate an old brand is one of the most difficult advertising tasks around.

Mercantilism is the theory that a nation’s wealth depends upon the balance of its exports over its imports (Mercantilism, 2007). Using a common standard, which was gold in early times, a nation is wealthier if it possesses more gold. It receives gold for the products it imports and pays for its imports with gold.

The development and management of customer relationships have become a central focus of marketing research and conceptualization as it has been Businessmen from the advertising realized that they are valuable assets of a firm the industry should take the following key issues into account while planning their marketing communication process.  

Factory gate pricing gives the manufacturer the scope to set the rates at the production point. The manufacturer will set the prices. During the 80’s the manufacturer has to send the finish goods to the retailer through the supplier, the cost of transporting the goods to the retailer’s warehouse point was incurred on the price of the goods.

The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.

One of the most important things Amazon will have to look for is that it should not lose the sight of its customer and tries to widen its market presence by entering into strategic alliances with market leaders. Amazon management has learned from its past mistakes and has tried to rectify them. It is still one of the most favorable sites.

The British manufacturing industry was once one of the world’s great industries with innovations and technologies in a variety of areas. However, during the last 20 years, this industry has been experiencing a rapid decline. Declining industries were once growth industries but a continuing fall in demand for their products has resulted in their decline.

This study aims to explore the use of HVDC and FACTS controllers to stabilize electrical power security in the power network. Technical infrastructure which is well functioning is significant for people's economic welfare, national security and everyday life; therefore, high-quality service is expected from the electric grid.

The author states that the focus of the brand was not on product development. They retained the same number of special commands, error protection and ease of learning. It could be assumed that there was no change in merchandising, packaging and point of purchase categories. Their costs for customer service remained at the same value.

The author states that analyzing and predicting consumer behavior is more complex than predicting the weather, particularly because each consumer has his own preference formed from his own set of experiences. The problem becomes more complex if we consider two facts: a) some behaviors are irrational and b) behaviors can change over time.

Paper industry in India is reeling under shortage of raw material and technological gap, as compared to its counterparts in other countries like Brazil, Chile and Indonesia, and urgently needs funds for upgradation, according to a study by Federation of the Indian Chambers of Commerce and Industry (FICCI). 

The article is a general discussion of the community as a brand identity.  Brands can be more than products, they can be communities.  Companies can and should seek to adapt their brands to reflect these community associations because people are needing such relationships. The companies mentioned are Ford, Saab, Apple (Macintosh computers) and Saturn. 

His major aims were to increase the profitability and the yield by 2010. In order to satisfy this condition, James came up with a second bag charge to be imposed on the customers. The case also gives out certain aspects of the future plan of the airline. The airline has placed an order for 205 aircraft for $43 billion

As a base from which to form a constructive evaluation we studied the history of both companies and the marketplace within which they operate, both in terms of size and the competition.

WH Smith is one of Britain’s leading retailers and sells newspapers, magazines, books, stationery and entertainment products through a chain of high-street stores and travel retail stores. The company has also developed an internet portal to extend its presence into the emerging e-retail business.

According to the findings, it can, therefore, be said that businesses experience a significant trade-off when they decide to utilize the services of third parties along a distribution channel.  In turn for giving up some of the control over how their products are sold, they gain the expertise and efficiency of distribution costs. 

The author states that the deodorant market is greatly influenced by some political factors that either contribute directly or indirectly to the overall sales of deodorants in the market. The import and export regulations greatly affect the deodorant market in that these cosmetics are charged very high taxes when they are being imported or exported.

The author says that the visual of the deer is suggestive of a leap forward, which appeals to the advertisement’s secondary audience, the parents. The deer and a stroll in the sanctuary make a subtle appeal to the children’s love of nature and spirit of adventure. The cognitive stage in the response hierarchy of the communication process.