Marketing Essays

The author states that target market should have qualified and determining dimensions that match the needs of customers by providing good services and products. Determining and estimating the competition strength is also important in sales. Knowledge of the segment that will need a company’s product or services will save time and resources.

The success of a business overall or an individual product is dependent on a large number of factors with the marketing aspect being one of them. In itself marketing is also a broad domain and requires adherence to every aspect in detail for the acceptance, success as well as exploring future prospects for the business.

It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations

Currently the company has a total of 150,000 employees, with almost 21,000 locations in over 61 countries. The company’s location mostly serves hot and cold beverages, full leaf tea, pastries and snacks (Newman, Amy, Ober, and Scot, 2013, pp342). Evening locations mostly serves beers, wines and also small bites.

This essay explores fashion marketing. Pull marketing involves active involvement in seeking the marketing content often through opening mail, text or web searches whereas push marketing involves sending a message by the marketer without the consent of the recipients which can include display advertisements on websites and new blogs.

It is the collection of data or information gathering. For there to be an analysis and study of a system, there is need to collect the relevant information and facts. In collecting facts, there are those that are expressed in a quantitative form. These facts are referred to as data.

The success of individual activities in a project cannot be achieved without financial accounting.  I understood my role as a project manager not as directing the project, and also recognized that I cannot effectively achieve my goals without receiving the proper information on financial performance, in a timely manner.

Besides reaching out to mandated clients, The Turning Point continues its practice of taking in women addicts from the streets. The Turning Point is also reaching out to younger clients who fall into the trap of vices and crime and other behavioral addiction such as alcoholism, problem gambling, and domestic violence.

It initiated the concept of 'Big Box’ (Grasser and Meller 2009, p.6). This one-stop-outlet of innovation and benchmark success in retail distinction, customer care, and convenience was expected to reach more than 40 stores come the end of year 2012. As a full service vertically integrated electronic company, Emax provides the widest range of more than100, 000 goods across 20 and more categories from three hundred brands in the sector of electronics.

Indonesia has a large poor population living in the rural areas and a small wealthy population living in the urban areas. Gillette is an international company and a world leader razor and blades for shaving men. Gillette entered Indonesia in 1971and established a wide market presence (Harvard Business School 1998, p.

The latest issues in the society of the housing crisis and student debt have increased awareness of the effects of compulsive consumption. Research has made known that the management strategy of finance increase academic stress level (Roberts’s et. al 2012). For an average individual, buying services and products is routine and normal behavior.

Furthermore, this reflects a well-thought-out segmentation strategy whereby the company has developed different dairy brands for different customer segments, thereby catering to the unique preferences, tastes, and needs of each. However, one weakness reflected is that of high operating expenses.

Generally, all the departments have a contribution to the success of the departmental store and in most cases, all departments are under the same roof. They have different roles such as offering customer care, after-sale services, restocking merchandising and control of all the operations in the store.

Generally, the study has been prepared in order to understand the financial position of Macy’s Inc followed by its performance within the retail industry of the United States. It would be conducting a ratio analysis of the company for understanding the trend of performance from the year 2009 till 2013.

As well as brief background analysis of the industry, product and marketplace is also presented in this essay. And finally, the potential positioning strategy by which the product might be positioned in the market is also discussed along with recommendations in order to enhance its demand in the market.

‘Better Place’ was a company that operated in the locomotive industry whose headquarters were based in California while the department of research and development was based in Israel. Better Place’s missions: The Company rode on the main mission as being to reduce and ultimately stop the use of oil by vehicles (Etzion and Struben, 2011, p. 2).

A condom is a thin sheath, usually of very thin rubber, worn over the organ to prevent conception or sexually transmitted disease. It is believed that the word CONDOM is a blend of the French word CONtraceptif and DOMicile meaning “home contraceptive".

The paper takes the different aspects of marketing plan including the assessment of Israeli market environment, various attendance objectives for the club, detailed analysis of market segmentation as well as target markets and the different elements of marketing mix such as promotion, price, place and product.

In most cases, a researcher uses an open-ended question to enable the researcher to gather a more subjective response from the selected research survey participants. Using this particular research study approach, the researcher can provide each of the research survey participants to share their own opinion or thoughts about each question asked.

Brand value also helps in measuring the value that is generated from the marketing investments. If the brand value is monitored regularly then it also enables the marketing agency and the client to react to the market fluctuations promptly and also assign particular resources for taking measures in those areas.

According to the research findings, it can, therefore, be said that P&G has created the extended portfolio for the Ariel brand. The brand is maintaining a portfolio of four products in order to satisfy daily housing need of customers belong to the United Kingdom. The product portfolio of Ariel brand can be explained in the following manner.

In this particular case, the buyer-seller relation is pretty important but it is basically between the organizations instead of individual customers. In most of the cases, B2B marketing is short term activity which is done carefully with less glittery affairs. Relationships play a vital role in this module of marketing.

Haghighat (2008) researched the usage of GPS technology and noted down examples of numerous industries like airlines as well as logistics that have used this technology to generate a competitive advantage. The author has also stated the use of this technology even in areas like agriculture and farming (Haghighat, 2008, p.2).

If the gross margin of a firm is higher in one year compared to the previous year, then it can be said that the company has shown higher efficiency in converting its raw materials into revenues in that year compared to the last year. Thus, companies always want to make a higher gross margin.

If the Sleepy Inn could manage to maintain 90% occupancy at the rate of $75 per night, they would make roughly $4,050 per day.  If about half of that were put towards paying off the loan on a $300,000 inground pool to be installed ($2000 per day, or $60,000 per month)—Huang could pay off the pool in 150 days or less, depending upon occupancy rates.

There are numerous strategic advantages that Coca-Cola possesses over its competitors. Therefore, with the right marketing mix, there is no reason why the company cannot be well ahead of its market leaders. The major focus should be on the influences that make consumers purchase. As discussed above, these can either be internal or external.

ICT products and services, hence, can be considered as attractive areas of interest for Australian IT companies. This is highlighted by the fact that despite the technological development that has transpired in Malaysia, certain areas are still in their infancy, and industries such as e-banking, mobile technology, and other ICT sectors .

The paper is focused on analyzing the marketing plan of an athletic footwear and apparel company named Geno's Sports Apparel. Besides, the paper will also describe the competitors of Geno's Sports Apparel, major differentiating factors, and the intention of the company to become a leader in the ‘athletic footwear and apparel’ market.

The strategic marketing of Ford has its strengths. It combines cost-effective production know-how, Ford’s core competence, with advanced and sustainable technological design and an understanding of consumer tastes and culture. Ford’s advancement in rank from third to second was largely due to the drop in Toyota sales as a result of product recalls.

According to Capon and Hubert (2007), Southwest Airlines is a US Airline company that was founded in 1967 in Dallas, Texas. Currently, it is one of the swiftest growing airline corporations in America and has been existent for 35 years. This company charges very low airline fares in the US and has gradually extended its profits well beyond anyone’s expectations.

It created its community through its main product, the trench coat. Burberry’s designs and quality opened to the upper crust as it got recognition and a luxury image from British royalty. This was a market position that its competitors would rarely reach. Burberry has produced and maintained its high-quality products which led to its rise in the market position.

Competitor description and the analysis of direct and indirect competitors is also an important part of a marketing plan. The strategy followed by the competitors and its weakness can provide the airline company advantage. Product is what every company offers, though in the case of the airline industry it is intangible.

Helen of Troy Limited is a company that designs, produces, and markets brand names of personal care electrical products. Some of the products they work with include home air clippers, hairdryers, curling irons, and body massagers among others. The company’s household products are tools, cleaning, storage, and automotive categories among others.

The scope of research is very broad and applies to every discipline of life. Research in a particular discipline helps us in numerous ways. It gives a picture of the facts and the circumstances that can affect the subject and study. Research, in general, is a separate discipline in itself and needs proper formulation for conducting it.

The report describes how business ethics and social responsibility can be used to increase efficiency, its effect on the reputation of the company. As a consultant for this firm, the report made by the ABC consultations will also discuss the basic features that are the most prominent for the organizations.

Variation in the previous market research data increased the perplexity of the situation and marketing managers presented their viewpoint on the pros and cons of price promotion strategy. The company has conducted previous price promotions of 20% discount in the year 2004 (for CX1 Tyro collection line), in the year 2005 (for CX1, DX1 line) and in the year 2006 (CX1 and DX1 line).

Coaching and mentoring are considered as two similar terms indicating an act of leading and sharing knowledge. Where these two terms emerged in the 18th century, they have their roots in the work of classic scholars such as Aristotle and Plato. Over time, the definitions of these two terms have evolved greatly.

The author states that one of the concerns facing the management is satisfying all involved stakeholders, including shareholders, customers, vendors, and to a lesser extent the society-at-large. Satisfying this diverse group is arduous at the best of times, but it gets close to impossible during an economic downturn or an industry-wide recession.

To enter into the market of China, “Koyo” jeans can take the entry strategy of the joint venture. There are certain players in the clothing industry in Japan. Koyo jeans can identify some local players and deal with a joint venture with them. These local brands already enjoy a small proportion of market share.

The author states that during the time of recession, consumers find themselves in financial crisis. They cut back on the credit card spending and can no longer be able to pay monthly bills. As a result of such circumstance, people opt to venture into white collar jobs that needs a higher level of expertise but would increase income levels.

The founders of the organization felt the need of offering support to pit bulls as compared to other dog breeds that had families to take care of them. The core mission of the organization is to impact the lives of as many pit bulls as the organization possibly can through adoption, educating the public about pit bulls.

Google Incorporation has gone literary from a small company started in the year 1995 by two computer university students in Stanford University to an innovative firm that hosts the employment of over 10,000 individuals. Google has a core mission of ensuring that the entire world has an easy and fast way of accessing data on the internet.

Fran’s case is riddled with emotions and attitude in the workplace. How did Fran handle the conflicts she had with her boss, why was her boss so insensitive towards her? Why did the events in the dairy lead to Fran losing her job? What options did Fran have? These are the questions one needs to address to provide solutions based on various researches.

The author agued to hold the position that acquiring a customer is very expensive as compared to retaining one. Some statistics are quoted to allude to the costs of acquiring one customer through promotional services and sales as to being ranging from six to ten times higher than the costs that the business would incur in retaining a customer.

The aptitude of higher education institutions to survive and develop can only be promoted by up-to-date knowledge and information on the higher education environment, and more particularly acquiring marketing and communication stratagems that may influence students making resolutions on which university to register for their master courses abroad.

The paper explains the relevance of the marketing concept to McDonald’s. The marketing concept is relevant to McDonald’s through competition analysis and marketing mix, which it pursues because of the diverse local needs and values of its markets and the need to address criticisms of the negative effects of McDonaldisation on the services sector and the health of its customers.

This paper tells that companies need to communicate with the existing customers and prospective future customers in order to increase their sales and retain the market share. Thus, each and every company needs to promote their product in a proper way. There is a need for marketing communications that would help the customers become aware of the product.

Interbrand, (2013) provides a list of the top 100 global brands, based on parameters such as performance, visibility and marketing reach. Among the 100 brands selected, the firm selected is McDonalds. The firm is ranked seventh among the global brands.

Management skills from foreign investors are implemented in the host country. Foreign direct investments (FDI) have been viewed as the best financing tool in emerging markets. As stated above, emerging markets create new technologies which can increase productivity and create new jobs in the host country.

Globalization and liberalization of the world economy have facilitated the growth of trade and commercial activities. The living standards of individuals all over the world have improved with the rise in the aggregate availability of goods and services. At this juncture, corporate firms entail a high degree of market competition with each other.