Marketing Essays

Miss Dior is a perfume launched by the brand Christian Dior Perfume in 1947. This is categorized as a refreshing mossy and woody perfume. Though it is a very old brand it still endures as more and more people are being lured to it by its wonderful fragrance.

The company has major operations in over 200 countries where its subsidiaries are located and offering employment to estimated 35000 people global Coca-Coca Company owns over 300 brands including carbonated drinks, non-carbonated drinks, fruit drinks, sports drinks, and bottled water.

British Fashion Council (2011) has said that the value of online sales of fashion industry has reached up to 4.3 billion pounds in the year 2011. This industry is characterized as having a diverse customer base (consumers have different needs and wants), and brands that are targeting different customer segments.

Advertising and promotion are considered as the most important elements of a business’s marketing communication strategy and it can be noted that there are different tools of communication that can be used to reach different masses of consumers located in different geographical areas.In view of this notion, it can be seen that advertisers have a role to appeal to the interests of the customers in order to enhance the viability of their businesses.

The case discusses the Pepsi Cola sale and the methods that they have been using to get their own business settled in Ukraine. The case overlooks a lot of issues and problems that exist in Ukraine and how they have been a hurdle in the growth of Ukraine. The case has been written when there were a lot of privatizations going on in the country and the international investors were betting about how long would this continue and actually prove to be a real gold mine for those who have invested in the country.

The management should build an organizational culture that is a reflection of a shared understanding of the carrier's industry, target market, positioning sought by the carrier, and, last but not the least, the future trends of the industry. The organization should understand the needs and aspirations of its travelers and inculcate a customer-centered attitude in the front-line employees.

This study has its base around the theory of Bagwell, 2007 who had a comprehensive study on the implications of advertising on the marketing dynamics. In the survey, the researcher emphasizes the persuasive power and nature of advertising and how it can shift the customer preferences concerning the products.

Despite its success in the business world, it has been faced with several challenges that need considerable attention. Individual companies and organizations have developed websites that are aimed at reaching a considerable number of the target market. They have had their flaws and thus, the need to improve or adopt a different website.

The development of the objectives has been done with the assistance of a strategic analytical tool, i.e. the SWOT analysis. It has further helped in comprehending the areas with the need for improvement which has been considered while developing the strategies. The need for the development of a corporate website has also been identified for which an annual budget had been prepared.

This marketing mix is the most useful tool for marketing managers and helps in achieving marketing goals. He should employ these four elements of the marketing mix in a sensible way to get his marketing goals with respect to the volume of sales. The secret of flourishing marketing is utilizing the suitable means to target the audience.

The aim of this report is to explain the integration of Tesco’s products with in-store promotions, window display, pricing policy, and other marketing strategies. In particular, we want to report whether the total retail product offer and experience match other visible signs of a marketing mix.

 According to the essay, the operations of Nokia expanded significantly in all spheres in order to satisfy the various desires as well as the requirements of the customers along with the growth, particularly in the telecommunication industry. The expansion of the business of Nokia ultimately supported the organization to attain huge success.

According to the paper the company offer stylish high quality clothing, apparels and variety of necessary home products as well as super quality food products. The company has core competency in its industry for the outstanding quality of the food products and also the variety of the processed food products.

Mexico is a multicultural country which implies that there are diverse people from different ethnic ground with diverse cultures, norms, values and beliefs.

Table of Contents Overview of the Company 3 Marketing Part 4 External Environment 4 Marketing Strategy of Philips 6 Market-Oriented Nature of Philips 6 Marketing Tools Utilised By Company 8 Four P’s of Philips Electronics 9 SWOT Analysis 11 Recommendations/Solutions to the Company 13

Generally, marketing is recognized as a management tool that is utilized to classify, predict and gratify customer requirements. It is described as a procedure to enhance customer values and relationships, which result in augmentation of corporate image and loyalty of the organization in the long run.

The aim of the report is to assess the marketing strategy of a company which belongs to the bakery industry. Therefore in order to carry out the research, Perfections food Ltd has been chosen. The assignment will highlight the existing marketing strategies of Perfection Foods Ltd and will also recommend a new marketing strategy for the company.

Customer relations management is a business operation models that has gained significant application in modern businesses. CRM models define the relationship between a company and its customers in certain economic conditions. The success of a business depends on the quality of its customer relations.

In this modern age of business, marketing plays an essential role towards the success of an organization. Nowadays, concepts such as branding have become essential for a company to get success in the marketplace.

Both companies have had significant changes in their brands due to external business pressures with each of them had reacted to such pressures differently with regard to leveraging their brands. Since the last great recession hit, General Motors, one of the largest automobile companies in the US has faced quite a number of challenges in the market such as demand for low-cost vehicles and more fuel-efficient vehicles that cut costs.

The increased interest of both scholars and academicians in the significance of effective corporate communication strategies within an organization: communication strategies that enhance the corporate strategy of an organization, has increased a focus on what kind of corporate communication strategies organizations use to communicate to their diverse stakeholders with different needs and expectations (Gupta, 2011).

Perfection Foods is one of the most popular and leading exporters as well as manufacturers of high-quality cupcakes. Incepted in the early part of the 21st century, the organization named Perfection Foods currently has a highly and widely diversified product line comprising high-quality handmade cakes.  

In terms of economic aspects, it is crucial to highlight that the UK is currently experiencing a slump in financial health. This regards the recent world recession that has spared few countries in the world. This means that most consumers cut back, their expenditures, on luxury items as they focus on functional items.

This paper represents the analysis of marketing strategies and market environment of Americana Group. The company based in Kuwait and operates in Middle East and North Africa region. It operates under food industry and its main businesses are operating food and beverage outlets like restaurants and manufacturing different food products.

The needs, tastes, demands and preferences of consumers keep on changing with time; therefore the role of marketers has become very complex. Businesses need to offer products and services according to the preferences and needs of the consumers and with the changing trends of the consumers, marketers not only have to predict the behavior of the consumers but also come up with products and services to meet the changing needs.

The author states that it can be said that in the future brands of Nigeria will look in a different manner. Such phenomenon as globalization caused many changes even in the most developed and powerful countries. Social media of Nigeria do not provide the customers with relevant information about their firms and products.

The company’s online presence is poor in comparison with the rest, and there were many factors responsible for it. The visual representation of the website of the company was also not attractive enough to capture user attention. So, strategies were recommended for a future marketing plan to uplift its presence in the e-marketing arena.

Rolex is among the top-ranked luxury brands in the wristwatch industry that has created its distinctive position in the market by targeting only affluent people. Rolex has been targeting the niche market since its initial days; the main aim of the company is to provide quality-seeking people with the best wristwatches that have been designed with superior quality raw materials.

Developing an Integrated Marketing Mix Plan for a New Brand (TEA). At the current the world tea market is swiftly developing with emerging customer necessities. The importance of the drastic change is noted from the export of value added tea products is highlighted in literature to face the shortcomings that are increasingly aggressive beverages.

Pilsner Urquell is operating in the international beer industry for many years and is known to be one of the prime golden beers. Pilsner is currently operating under SABMiller along with three other international brands (SAB Miller, a).

The magic key in today’s market became Service Quality; this concept is widely spreading and became a highly weighted customer priority. Maintaining high service quality is a competitive edge for any firm; companies now are very much concerned with that concept investing and focusing on the service quality to maintain differentiation and survive in the new global world.

This paper is a full-scale elaboration of how Hershey’s company developed itself from a small-scale unit to a global leader in the chocolate industry. Appropriate management tools are taken and the performance of the company is tested on the basis of those tools with the provision of rational justifications.

The marketing planning process enables the marketing teams to focus on the generation, communication, distribution and capture of values from the target audience while taking into account the diversified risk factors of the environment. This process is more concerned with the medium performance of the product or service solutions in the market.

The research was carried out among existing customers to establish their contention with the variety, price, quality and service offerings of the Franchises. The selected customers were given questionnaires after briefly being familiarized with the need for the study. The questionnaires were designed in an easy to answer manner.

Products are nothing but benefits that are tangible and offered in exchange for a price. There are two ways of developing a new product; one is the generation of a new idea, designing the idea and the second is market analysis and research. The development of new products is essential for the maintenance and growth of market share.

The Body shop is one of the most reputed companies in the cosmetic industry. It has joined hands with L’Oreal recently to improve its global presence. However, some people believe that this alliance is just like the mixing of oil with water because of the contrasting business philosophies of these two companies.

Competitive Strategies. Chaos Camera Company Competitive Advantages. This paper analyses the performance of our team in the simulation of a camera company. The company, Chaos Camera Company, was run as a team. The analysis is broken down into various parts: our competitive strategies, competitive advantage and actions of our competitors, our offensive and defensive strategic options, regional strategic approach, decisions supporting strategy execution, improving value chain activities, corporate social responsibility and finally our decision making style.

The report has been designed to carry out a marketing audit for Aramex Company which operates in the freight and logistics sector. The company is based in the United Arab Emirates and it uses a unique business strategy where it relies on other company’s vehicles and aircraft to carry out its business.

This study also expands its analysis by looking at the quantitative variables that influence company performance. Here we scrutinize quantifiable variables of the company like company worth and predictable sales. The method involves analyzing profit and loss accounts, arithmetical state of the financial system, sales and earning histories.

The existence of open economies which provide limitless business opportunities to organizations has played a major role in the process of increasing the level of competition in the markets. This has resulted in the process of a generation of a large number of alternatives to the buyers and consumers in the open market, who pick up the items that best suit their interests and budget expenses.

According to the research there are different marketing strategies by Apple and Dell, which illustrate two companies that must use unique tactics in order to gain more market attention and brand loyalty long-term. Apple understands its market characteristics and how to use affiliation and rapport as a means of gaining additional market share.

The brand name “Starbucks” has become symbol of quality within last few years. Starbucks has changed the age old concept of coffee store into an exquisite experience. Every day millions of people walk inside the store of Starbucks to experience sublime customer service and quality of coffee.

Why Obama Won Introduction Effective political marketing is fundamentally described as a well-acknowledged phenomenon in the modern day context. Moreover, it is regarded to be an increasingly significant aspect to attain political recognition creating immense influence over several organizations such as different political parties, educational establishments, media, interest-groups and health services firms.

Mena region in many ways is dependent upon two core factors; these are prices of oil and policies of the states. About 23% (out of 300 million) population of the MENA region has daily earnings of less than 2 dollars. Therefore regional integration is integral for this region (The World Bank, 2011a).

People have become busy and at the same time want to remain connected to their social life. As a result, the communication gadgets have been improved to perform several functions like accessing the internet and social sites, as a means of entertainment (Keegan et.al 200). This is why the smartphone has been modeled with features like high-resolution cameras and a media player.

Dame Anita founded the Body Shop Company, which is located in the United Kingdom, in 1976. Today, this company operates in 61 countries across the globe, with close to 2 500 outlets.

It goes without saying that IT has become an integral part of the business. Marketers dealing in products in the domestic markets are utilizing IT-powered marketing tools to their fullest. International marketers are also making good use of IT along with effective marketing strategies to compete effectively in the global market.

A marketing plan is often regarded as an essential and effective set of practices needed to be conducted by an organization in terms of generating value to the customers along with ensuring proper communication and delivery. A well-structured marketing plan is also regarded as quite beneficial to manage a feasible relationship with the clients.

Brassington and Pettitt (2006, 8) argue that a good marketing concept must take into consideration the needs and wants of customers targeted. In this regard, marketing concepts are usually created as creative strategies to the problems pertaining to how to get the goods needed and desired by a given segment of consumers and bought by the group.

This paper tells that business-to-business can be occurred between a wholesaler and a manufacturer or between a retailer and a wholesaler. The other contrasting terms of B2B are B2C and B2G. B2B branding is a typical term used in marketing. The volume of Business-to-Business transactions is respectively higher than the Business-to-Consumer transaction.