Marketing Essays

The paper "China’s Online Retail Marketing " is a perfect example of a marketing case study. China is one of the largest world’s export thrust in the arena of business. China’s online retail marketing is swiftly developing although highly fragmented. The online retail stores in China offer such prospects as e-commerce as well as drug retailing.

The paper "Qantas Consumer Brand Loyalty " is a perfect example of a marketing research paper. In recent times, Qantas, Australia’s largest airline, has witnessed a significant drop in its market share. There has been an increase in competition from other airlines such as Air Australia and Virgin Australia locally, and internationally, Emirates and Etihad have come up as major players that Qantas has to content with (Dorman, 2009).

The paper "Australian Internet Access Industry" is an outstanding example of a marketing research paper. The aim of this report is to describe the Australian internet access industry. The first section of the report will give a brief overview of the industry. The second part of the report will deal with an environmental analysis that is the micro and macro environment of the industry.

The paper "Global Pattern of Trade and the Role of Comparative Advantage in Explaining This Pattern" is an outstanding example of a marketing research proposal. The pattern of trade in the global landscape has experienced immense and dramatic shifts in recent decades. This dynamism can be traced back to World War II where the world trade has expanded.

The paper "Consumer Behaviour for a Hypothetical Product" is a perfect example of marketing coursework. Lifestyle magazines are a rich source of information for young women, especially regarding relationships, careers, and fashion. As such Populist Publishers has launched a magazine targeting women aged between 17 and 25 years in Australia with the hope of attending to the information needs presented in this market.

The paper "Differences in Buying of Men and Women When They Go for Shopping" is a perfect example of a marketing research paper. The apparel retailing industry has a life cycle which is very short and the retailer can easily make losses if he fails to move with upcoming trends and fashions. This industry requires the fashion store or retailer to understand what is the new fashion and trend for both male and female.

The paper "The Impact of Algorithmic Trading on Mutual Funds Performance" is an outstanding example of a marketing research proposal. Algorithmic trading, automated trading, or electronic financial markets is the use of computer programs and systems to enter trading orders. This is possible with the computer algorithm that is used to decide on all aspects of orders such as quantity, price, and timing.

The paper "Mud Mapping Research on Airports, Airlines and Distribution " is a perfect example of a marketing research paper. Mud mapping is considered to be a concept map that attempts to explain the relationship between variables that are interconnected. In researching airports, airlines and distribution, the author finds it necessary to use the mud map shown below.

The paper “Expansion of Nokia into Vietnam”  is a  fascinating example of a report on marketing. The report first provides an introduction explaining the factors that would make this expansion favorable. It then conducts a situation analysis through the SWT methodology, weighing between the strengths and weaknesses among others of the country against the climate in Vietnam.

The paper 'Developing a Marketing Plan Issues' is a great example of a Marketing Business Plan. Marketing plans are very essential in all business marketing practices since they enhance the conduct of successful marketing activities, thus the growth and development of enterprises. This paper is a marketing plan for Wellington Wines for FY2016-17 aiming at having an increment of sales. 

The paper "Customers’ Selection of Leisure Hotels" is a great example of marketing coursework. The hospitality industry continues to experience a very high and increased competition in the global economic sector. Many hotels are being established in various places to boost the business environment. The hotel industry remains to be volatile and experiences a fluctuation every year.

The paper “The Role of Satisfaction in Repurchasing Services in the Airline Industry” is a comprehensive variant of the literature review on marketing. The airline industry has achieved tremendous growth in the last few decades with the primary focus on promoting customer satisfaction. Achieving customer loyalty is important in the airline industry.

The paper "Marketing Part Of Strategic Enterprise" is a perfect example of a Marketing Research Paper. The second-hand car selling a business in Ballarat, Australia is quite unique in the market since it provides quality second-hand cars that are well maintained, accident-free and with mileage that ranges from 6,000-12,000 for a period of 2-3 years that the car has been operational. 

The paper "The Authenticity and Trustworthy of Brand Communication in Social Media" is a great example of a report on marketing. In the recent past, there has been competition between meaning brands of different products. For this reason, the value of branding has been regarded extensively over the past centuries. The main focus has been on the standpoint of brand equity (Hollenbeck 2008).

The paper "Trends in Global Market Opportunities for the Year 2017" is a perfect example of a marketing research paper. A global market opportunity is the existence of a combination of good conditions for a business to thrive such as good location, good timing, availability of resources and market niche.

The paper 'TNA Market Profit Potential in Malaysia and Vietnam" is a good example of a marketing case study. TNA Pty. Ltd. (TNA) is an Australian engineering and manufacturing company. It provides equipment and machinery for use in the food processing and packaging industry. It is a well-established company in Australia, having been founded in 1982 by an engineer working in the food industry.

The paper "Trends in Global Market Opportunities for the Year " is a good example of a marketing research paper. A global market opportunity is the existence of a combination of good conditions for a business to thrive such as good location, good timing, availability of resources and market niche (Startienė & Remeikienė, 2015).

The paper “Relais Christine Boutique Hotel - Situational Analysis, Market Strategy, Strategies, Cost, and Implications” is a spectacular variant of the business plan on marketing. The assessment will focus on the Relais Christine Boutique Hotel in Paris, France. Relais Christine Boutique Hotel comes out as a luxurious entity aiming at the preservation of its intimacy of the private residence.

The paper “The Positive Impact of Social Media on Cosmetic Industry“ is a  provoking variant of a research proposal on marketing. Social media sites are defined as internet-based services that allow people to create a profile that is public or partly public in a delimited framework, converse with other users who are virtually-connected acquaintances.

The paper “Some Intriguing Insights into Smartphone Consumerism ” is a  breathtaking example of a research paper on marketing. The number of smartphone users worldwide is expected to exceed one billion by 2013. The use of smartphones has become an elementary necessity for people all over the globe.  

The paper "Tough Mudder Melbourne Event - Marketing Mix" is a perfect example of a marketing research paper. Tough Mudder Melbourne Event will be held at the State Motorcycle Sports Complex Broadford. The complex is located in Melbourne. It is only about a one-hour drive distance. The event is managed by Tough Mudder Pty. Ltd and the dates are set for October 17th and 18th 2015.

The paper 'Marketing Strategies and Planning for Brand Extension' is a wonderful example of a Marketing Assignment. The coca-cola company is an American multinational corporation that produces retails and markets soft carbonated beverages. The main beverage manufactured by the company is coca-cola, with brand extensions taking place to introduce other beverages. 

The paper "Selling the Free Animal Tested Cosmetic Products" is a great example of a research paper on marketing. This research study offers an analysis of the concept of animal testing of cosmetic products. In this case, the research study evaluates the customer's responsibility on the issue and as such forms the basis of evaluating.

The paper “Uber vs Yellow Cab – Difference in Marketing Strategy and Competitiveness ” is an affecting variant of the case study on marketing. Australia is flocked with many taxi service providers which have increased the competition between them. The taxi service market has revolutionized with the introduction of a smartphone-based app that has connected the drivers and the riders.

The paper "Masters Home Improvement" is a great example of a case study on marketing. Masters Home Improvement (MHI) is the trading name of a hardware chain in Australia. MHI is operated by a joint venture between Woolworths Limited and Lowe’s. Woolworths Limited is based in Australia while Lowe’s is based in Mooresville, North Carolina.

The paper "Social Media Influences People’s Behaviors" is a great example of a marketing research proposal. Social media has become a part and parcel of our daily lives and the manner in which it influences behaviour of people in a different direction is an area to be researched. The use of different social media websites along with the growing importance being given to social media in every field has increased the need and importance of it.

The paper "Agricultural Marketing" is an amazing example of a Marketing essay. Agricultural marketing pools all the services that get incorporated within the movement of already harvested agricultural products, from the farm to the consumer. A portfolio of activities of different magnitude and power is evidenced to take place during this process.

The paper "Customers Perception of the New Products Introduced in the Market" is a great example of the marketing research proposal. This was to find out the response of customers to a new product when it gets in the market and also how well are people ready to embark on the online business of buying commodities.

The paper "Determining Factors in Students’ Choice to Live in Campus or out Campus" is an outstanding example of a marketing research paper. Students prefer to stay both in campus and away from campus based on the different personal needs and requirements. Colleges on their part need to evaluate and find out the different reasons.

The paper “Factors Affecting Positive and Negative Word of Mouth in Restaurant Industry“ is a  meaningful variant on research proposal on marketing. The introductory chapter covers the information of the study with the details of the background information, statement of objectives, objectives of the study, research questions, limitations of the study, importance of the research, etc.

The paper “McDonald’s - Target Market Segments, Service Concept, Operating Strategy, Service Delivery System” is an impressive variant of the case study on marketing. The competitive nature of the business environment has forced numerous organizations to improve the services that it gives to customers.

The paper 'PESTEL and SWOT Analysis for Turkey for Use by Rip Curl" is a good example of a marketing case study. Rip Curl is an Australian designer, manufacturer, and retailer of sportswear and associated products based in Victoria. Some of the products of the company include snow boats, skateboards, surfing watches with GPS, travel bags, pants and all sorts of clothing.

Studies such as Youssef (2015) have indicated that culture impact differently on citizens’ intention to use the Internet, including cultural awareness, national culture, and cultural influences. Salisbury et al. (2008) noted that beliefs, norms, values, and behavioral patterns influence how people perceive certain practices and consumer behavior in an e-commerce context.

The paper “Promotional Platforms to Promote the Core Product and Services of the Mobile Phone and Services” is a  great example of a research proposal on marketing. The company has a sophisticated mobile phone and services like SMS suited for a consumer segment of young people between 15 to 18 years.  

The paper "New Product Development and Innovation" is a perfect example of a marketing research proposal. According to Radnor & Noke (2004), they argue that the existence of a positive relationship within a company’s ability to innovate and its continuous market prosperity buttresses the wide literature in new product development and innovation.

The paper “Measuring Customer Satisfaction at Burger King and McDonald’s” is an intriguing example of a research proposal on marketing. The fast-food industry is one of the famous businesses which depicts a system of delivery foods in a quicker way as opposed to any the processes in other restaurants, and it takes minimal time to prepare foods and delivery to consumers.  

The paper 'The Business Idea - Full of Joys" is a good example of a marketing case study.“Full of Joys”’ is a food app that features all the delicious and nutritious cuisines from all over the world. It is also a tour guide that uses the GPS to locate the name, location and direction of a restaurant that is nearest to the user no matter where they are in the world.

The paper 'New Business Idea - My Menu " is a good example of a marketing case study. My Menu is a mobile and PC app that integrates a number of things to make cooking and fridge organization enjoyable and at the same time cost-effective. The App links the users with their fridges and the closest grocery store thus making it easier for users to know the groceries as well as food items that have run out and required replacement.

The paper "Consumer Decision-Making " is a great example of a marketing essay. Is the process involved in an individual’s way of making a decision regarding how to spend their available resources such as time, effort, and money on items that are related to consumption (Schiffman and Kanuk, 1997). It is the process and activities that people engage in while in search of, selection, purchasing, using, evaluation.

The paper 'Why Has Starbucks Succeeded in Entering the Chinese Market" is a good example of a marketing case study. This research takes a detailed look at the Starbucks Corporation in China. The specific reason for the selection of the Starbucks Corporation for this study is the fact that the company has been able to successfully enter the Chinese market despite the spiral effect of the recession in Europe and the United States.

The paper 'Philip Island Beach Resort - Australian Coast" is a good example of a marketing case study. Philip Island is one of the leading coastal destinations in Australia. It is located about 120 kilometers to the south-east of Melbourne, Australian Coast. The destination is frequented by visitors from all parts of the world as well as those from within Australia, especially during the summer season.

The paper "Influence of Social Media in Changing and Influencing Consumer Behaviours" is a good example of a marketing research proposal. Social media is a phenomenon that has caught the world by storm and this has transformed a lot of industries. As a result, consumer behaviour has morphed and organizations and companies have tapped into this new information from different sources in the process of selling and marketing its goods.

The paper "The Servqual Model and Service Communication in the Medical Practice" is a great example of a marketing research paper. Service communication is an important aspect of services marketing management. Firms that provide services to their customers have realized their attitudes on service quality. This has increased their need to take a more advanced approach to service quality management.

The paper "Importance of Use a Servqual Model" is an outstanding example of a marketing research proposal. The service industry has grown and expanded over the recent past. In this case, the industry has experienced increased investors concern and attraction leading to an increased need for its performance and challenges.

The paper "Customer Value Proposition And Co-creation" is a great example of a marketing research paper. In the modern-day business society, the customer value proposition is highly regarded as an instrumental factor in realising a company’s sustainable efforts. Nonetheless, it is highly unlikely that the affected companies have increasingly shied off in attaining such objectives.

The paper “Competition in the Australian Market for Groceries” is an outstanding example of the essay on marketing. The Australian grocery market is predominantly a two businesses entity. Coles and Woolworths being the only big player in the grocery market, command an influential role in determining the demand and supply in the market.

The paper 'Marketing Strategies of Virgin Australia" is a great example of a marketing case study. According to Gibbs (1988) application of structured debriefing reinforced the findings of Kolb’s reflecting learning cycle (Gibbs, 1988). I have always acknowledged marketing plans as essential tools for marketers since they provide direction for a brand, product or organization.

The paper “Campaign - Where the Bloody Hell Are You?” is a provoking example of a case study on marketing. Australia remains one of the most explored countries in the modern world. The country has a unique heritage, as well as diverse environmental sites. Among the fascinating outlooks in Australia include; hanging rocks, Hassan’s Wall, Echo Point, and Bungle range among others.

The paper “Reflective Diary of Internship at Scholar Chinese Seafood Restaurant” is a meaningful example of the report on marketing. My internship experience was at the Scholar Chinese Seafood Restaurant located at 23 Woolley Street (second floor) Dickson ACT 2602. I gained much hands-on experience at a job that I had a potential interest in.

The paper “Marketing Activities of Team Members, Timelines for Campaign, Required Networks, and Brainstorming” is an actual variant of the business plan on marketing. The aim of the new animal training school is to increase market share by opening new branches and after ten years to have establishments in America.