The paper “ National Sports Day in Qatar - Extent to Which the Event Is Attended, the Interests, Likes, and Dislikes of Participants” is an intriguing version research proposal on marketing. The report is about the National sports day in Qatar since Qatar is the sports capital of the world. The report looks into the various ways that the government can undertake to ensure that every Qatari participates and is proud of the National sports day. The report also looks at the various environmental factors affecting the sports day. The Qatar government seeks to be the sports capital and would like more Qatari people involved in sports and fitness.
The report also targets to increase the number of people engaged in sports with regard to the ever-increasing population in Qatar. The report also looks at other competitive activities that people engage in other than sports, and their advantages and limitations. The management decision problem is how to increase the level of participation in the National sports day programs among young adults between the ages of 19 and 25. The marketing research problem is how to create and increase awareness of the national sports day through aggressive advertising and conducting online surveys in schools and malls among teenagers and gather information concerning youth interests aimed at reaching out to the target audience and increasing the attendance of the sports day. Information to be gathered using primary research: The population of the participants aged between 19 and 25 in the national sports day. The extent to which the national sports day is attended and prioritized by the population. The interests of participation by the population in the event. The likes and dislikes of the sports day by the participants and population in the country. The level or extent of awareness by the population about the event. The level of participation or engagement in the event. The views and opinions of the population regarding the sports day. The frequency of participation by the population of the national sports day. The method of primary research that I recommend using is Questionnaires.
This is because they give the respondent complete freedom of response and permit a greater depth of response (Fowler, 2009). They are also easier to administer and simple to formulate.
Also, the respondent’ s responses may give an insight into his or her feelings, background, hidden motives, interest and decisions (Zikmund, 2003). The research process After identifying the problem, questionnaires are formulated in short; easy and simple words and the objectives to be accomplished are included in the questionnaires. The items and pages in a questionnaire are numbered and brief and clear instruction is included. Information to be obtained from the questionnaire is analyzed and items stated as positively as possible. The layout of the questionnaire is organized in such a way that it is easy to complete. The questionnaire is unbiased and arranged in a logical order. A sample selection of the population is done and given the questionnaires to fill out in a stipulated time duration. The questionnaires are collected later and an analysis is made to report the findings gathered from the population sample and implement the findings. In most cases, a follow-up letter is sent after a questionnaire has been given out to request the subjects to respond to the questionnaire on a specific deadline date (Saunders, 2003).