Essays on Product Managers of Socially Harmful Products Term Paper

Download full paperFile format: .doc, available for editing

The following paper entitled 'Product Managers of Socially Harmful Products' is a perfect example of a marketing term paper. Marketing any product or service carries with it strong ethical responsibilities. Most marketing decisions have ethical ramifications on whether business executives realize it or not. In a Gallup Poll study (1983) “ which judged the ethical standards of various occupations, salespeople and advertising practitioners were ranked at the bottom of ethical standard scale” . Religion is a general belief in supreme beings; faith in God or gods. It is a system of belief that is commonly practiced through obedience, faith, worship, and prayer.

People mostly practice religion for distinctive reasons. While some follow a specific religion due to their tribal or family culture and heritage, for others it provides a particular feeling of security primarily due to the setting of ethical and moral principles that ultimately leads to happiness and salvation to improve themselves in the present or another life that follows death. (Berman, P. 1996) Some people yield the benefits of religion as a sense of fulfillment providing meaning to life. Thousands of religions are present in the world, each of them in one way or another sharing a common belief in ethics and morality.

Among these religions, we shall discuss in this paper, three of the main religions; Judaism, Christianity and Islam, and the message they establish about ethics and morality in the common life of a person. (Adler, E. 1990) Utilitarianism is the core concept of philosophy and can be defined as a belief that an act is right if it promotes happiness among the people. According to the utilitarians, those actions are right who tend to maximize and promote happiness and good moral values and diminish bad moral values.

A utilitarian always focuses on the achievement that is gained after doing an act. It does not concentrate on the basic nature of the action whether it is good or bad. It is all about what this action gives to the doer if the doer is happy then the action is right otherwise it is wrong. Such example is drinking. According to utilitarian the act of drinking is not bad because it gives satisfaction to the doer rather wine itself is bad that causes harm to one’ s life.

So finally utilitarianism is the concept of doing the action of your choice that will in result give you pleasure. This story is the best example of understanding this concept. Suppose a magistrate is forced by the people to pass an order to kill one person who is innocent in order to save the lives of other people. Here magistrate is working as a utilitarian. But will this order, right? Should magistrate do this just because of the mob is asking for this action and also it will promote happiness among most of the people?

Is utilitarianism is always right? Obviously no, we can’ t apply utilitarianism everywhere. Rather It will more appropriate if we say that any action that a person takes demonstrates his responsibility and moral values. A person should do the act that is morally correct. In the above example, the magistrate would be doing wrong if he kills innocent people. The magistrate should do only what he thinks is morally right. He should make the decision that reflects his moral values.

(Ridley, 1998)

References

Chen, Al Y.S., Sawyers R.B & Williams P.F. (1997) Reinforcing Ethical Decision

Making Through Corporate Culture, Journal of Business Ethics (16) pp. 855-865

Coyne, M.P. and Traflet, J.M. (2008) Ethical Issues Related to the Mass Marketing of

Securities, Journal of Business Ethics (78) pp.193–198

Cox, J. L. (2001) Can Differential Prices Be Fair? The Journal of Product and Brand

Management, 10(4/5), pp. 264-275.

Desai, A.B. and Rittenburg, T. (1997) Global Ethics: An Integrative Framework for

MNEs, Journal of Business Ethics (16)791-800

Ethical Issues in Marketing: The Context of Developing Countries

Viewed on Jan 10, 2009

Available at

Frederickson, H. G. and Ghere, R. K. Ethics in Public Management,

Viewed on Jan 10, 2009

Available at

Gallup Poll (1983) Honesty and Ethical Standards

Hunt, S. D. and Vitell S. J. (2006) The General Theory of Marketing Ethics: A Revision

and Three Questions

Viewed on Jan 10, 2009

Available at

Kulik et al. (2008) Do Competitive Environments Lead to the Rise and Spread of

Unethical Behavior? Parallels from Enron, Journal of Business Ethics, (83) pp 703–723

Loe, T.W., Ferrell,L., and Mansfield, P.( 2000) A Review of Empirical Studies Assessing

Ethical Decision Making in Business, Journal of Business Ethics (25) 185-204

Mulson, S. (1985) Cigarette Companies Develop Third World as a Growth Market Wall

Street Journal 5th July, p. 1

Muljono, P. Social Audit and its Relevance to Audit the Social Performance of the

Organization

Reidenbach, R. E. and D. P Robin: 1991, 'A Conceptual Model of Corporate Moral

Development', Journal of Business Ethics (10) 273-284.

Stevens, B. (2008) Corporate Ethical Codes: Effective Instruments for Influencing

Behavior, Journal of Business Ethics 78 pp. 601–609

The Junk Food Generation (2004), Viewed on Jan 10, 2009

Available at

Woodward et al. (2007) The Relationship between Ethical Decision Making and Ethical

Reasoning in Information Technology Students, Journal of Information Systems Education, Viewed on Jan 10, 2009

Available at

Download full paperFile format: .doc, available for editing
Contact Us