Essays on Characteristics of Consumer Goods Essay

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The paper "Characteristics of Consumer Goods" is an outstanding example of a marketing essay. Consumer goods are produced and sold directly to end-users in a mass market. They are also referred to as final goods since they result from a production process. They cannot be used to produce another good but fuel the service industry, through the creation of jobs. These goods, mostly household items are required for daily use, for example, detergents, cooking oil, beauty products, and food items. Packaging: Their packaging in different forms and sizes depend on market type, those targeting low-income areas like the slums are available in small units so that the target market can afford.

This, however, does not mean that the said target market is of lower consumption level compared to high-income areas residents, the only difference with high-income consumers is that they frequent shops more often because they purchase in small quantities. High-income consumers on the other hand usually buy their goods in large quantities all at once. But since buying in bulk decreases the average cost, consumers buying in small units pay more for the similar good eventually (McCracken, 1988, p21).

The price of bathing soap packed by the dozen, for example, is cheaper than buying them in singular units. Cost: Consumer goods are generally low priced compared to capital goods; this is because they are available in small units, have a lower cost of production, as well as consumer protection laws that guard against an arbitrary increase in prices. The reason for these protective laws is that their price changes have an overall effect on inflation. Distribution: Consumer goods have a wide distribution network.

After the manufacturing process, these goods are sent to end-users through wholesalers and retailers. For example, detergents received by wholesalers are packaged in bales, upon distribution to the retailers, these bales are opened and the goods are repackaged into smaller and more economical units.

Bibliography

Kerry, J., & Butler, P. (2008). Smart packaging technologies for fast moving consumer goods. Chichester, England: John Wiley.

Clarke, D. D., & Slabbert, J. O. (1987). Product presentation. Bonn- Bad Godesberg: Kessler, Verl. für Sprachmethodik.

Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Boston: Pearson Prentice Hall.

McCracken, G. D. (1988). Culture and consumption: new approaches to the symbolic character of consumer goods and activities. Bloomington: Indiana University Press Product knowledge. (1977). Scranton, Pa.: ICS Employee/Management Development.

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