Essays on Reputation Management Plan for Tesco Business Plan

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The paper “ Reputation Management Plan for Tesco” is a   thoughtful example of the business plan on management. The normal progress of the business and any other organization operating in public requires a positive Public Relations Image. This dictates the manner in which the surrounding society views the organization regarding its operations and services. The public image costs an organization the ability to succeed or fail in the normal running of the business organization. Therefore, nearly all organizations aim at promoting a positive public image as success assets in the modern dynamic environment.

Public Relations Management is one of the ways through which an organization seeks to maintain a positive image in its interactions with the public (Watson & Noble 2007, 6). This process entails the identification of a factor that causes a bad reputation to the usual progress of the organization and operating all relevant services towards alleviating the conditions. This paper seeks to develop a Reputation Management Plan for Tesco PLC which is one of the multinational business organizations based in the UK (Ndungu 2014, pg. 1). The Reputation Management Plan targeted in this paper consist of the development of the problem statement, research about the company and the problem stated, goals and objectives of the plan, strategies, and tactics to alleviate the identified problem and the evaluation of the plan.

Also, this plan addressed to the Chairman of the Board of Directors seeks to develop a more strategic solution as opposed to a contingent outlook to the problem identified. Situation analysis of Tesco PLCTesco Company stands out as one of the largest retailer businesses in the world. The company which is based in Britain is a multinational food retailer that runs about 1900 stores (Ndungu 2014, pg.

1). Besides, the company is known for operating supermarkets and grocers both in the UK and beyond. Presently, the company runs about 2300 supermarkets which gives it a great competitive edge in the market. Tesco Company currently stands out as the largest private-sector employer in entire Britain employing about 326,000 people (Wallop 2011).


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