The paper “ Reputation Management Plan for Tesco” is a thoughtful example of the business plan on management. The normal progress of the business and any other organization operating in public requires a positive Public Relations Image. This dictates the manner in which the surrounding society views the organization regarding its operations and services. The public image costs an organization the ability to succeed or fail in the normal running of the business organization. Therefore, nearly all organizations aim at promoting a positive public image as success assets in the modern dynamic environment.
Public Relations Management is one of the ways through which an organization seeks to maintain a positive image in its interactions with the public (Watson & Noble 2007, 6). This process entails the identification of a factor that causes a bad reputation to the usual progress of the organization and operating all relevant services towards alleviating the conditions. This paper seeks to develop a Reputation Management Plan for Tesco PLC which is one of the multinational business organizations based in the UK (Ndungu 2014, pg. 1). The Reputation Management Plan targeted in this paper consist of the development of the problem statement, research about the company and the problem stated, goals and objectives of the plan, strategies, and tactics to alleviate the identified problem and the evaluation of the plan.
Also, this plan addressed to the Chairman of the Board of Directors seeks to develop a more strategic solution as opposed to a contingent outlook to the problem identified. Situation analysis of Tesco PLCTesco Company stands out as one of the largest retailer businesses in the world. The company which is based in Britain is a multinational food retailer that runs about 1900 stores (Ndungu 2014, pg.
1). Besides, the company is known for operating supermarkets and grocers both in the UK and beyond. Presently, the company runs about 2300 supermarkets which gives it a great competitive edge in the market. Tesco Company currently stands out as the largest private-sector employer in entire Britain employing about 326,000 people (Wallop 2011).
Bebbington, J., Larrinaga, C., & Moneva, J. M 2008,“Corporate social reporting and reputation risk management”Accounting, Auditing & Accountability Journal, vol.21, no.3, pp. 337-361.
Brannen, M., Moore, F.I.O.N.A. and Mughan, T.E.R.R.Y., 2013. Strategic ethnography and reinvigorating Tesco PLC: leveraging multicultural teams using ethnographic method. Ethnographic Praxis in Industry, pp.282-99.
Chenhall, R. H., & Langfield-Smith, K 1998,“Adoption and benefits of management accounting practices: an Australian study”Management accounting research, vol.9, no.1, 1-19.
Child, P. N 2002, “Taking TESCO global”,McKinsey Quarterly, vol.3, no.7106143, pp. 135-144.
Coombs, W. T 2014,Ongoing crisis communication: Planning, managing, and responding. Sage Publications.
DuBrin, A. J 2009,Essentials of management. Mason, OH: Thomson Business & Economics.
Gibbins, M., Richardson, A., & Waterhouse, J 1990,“The management of corporate financial disclosure: opportunism, ritualism, policies, and processes”,Journal of accounting research, pp.121-143.
Glückler, J., & Armbrüster, T 2003,“Bridging uncertainty in management consulting: The mechanisms of trust and networked reputation”,Organization Studies, vol.24, no.2, pp. 269-297.
Gray, E. R., & Balmer, J. M 1998,“Managing corporate image and corporate reputation”,Long range planning, vol.31, no.5, pp. 695-702.
Hiles, A. (Ed.) 2008,The definitive handbook of business continuity management. John Wiley & Sons.
Lam, W 2002,“Ensuring business continuity”,IT professional, vol.4, no.3, pp. 19-25.
Mancuso, J. R 1974,“How a business plan is read”,Business Horizons,vol.17, no.4, pp. 33-42.
McLoughlin, D., & Aaker, D. A 2010,Strategic market management: Global perspectives. Hoboken, N.J: Wiley.
Ndungu, K., 2014. Analysis of TESCO. GRIN Verlag.
Palmer, M 2005,“Retail multinational learning: a case study of Tesco”,International journal of retail & distribution management, vol.33, no.1, pp. 23-48.
Roberts, J., & Scapens, R 1985,“Accounting systems and systems of accountability—understanding accounting practices in their organisational contexts”,Accounting, organizations and society, vol.10, no.4, pp. 443-456.
Sapriel, C 2003,“Effective crisis management: Tools and best practice for the new millennium”,Journal of Communication Management, vol.7, no.4, pp. 348-355.
Shiret, T 1991, Tesco Plc: a company capitalising too much interest. Credit Lyonnais Laing, London.
Smith, D., & Sparks, L 2004, “Logistics in Tesco: past, present and future”,Logistics and Retail Management, vol.2, pp. 101-120.
Thompson, J. L., & Martin, F 2010,Strategic management. Andover: Cengage Learning.
Toms, J. S 2002,“Firm resources, quality signals and the determinants of corporate environmental reputation: some UK evidence”,The British Accounting Review, vol.34, no.3, pp. 257-282.
Van Riel, C. B., & Balmer, J. M 1997,“Corporate identity: the concept, its measurement and management”,European journal of marketing, vol.31, no.6, pp. 340-355.
Wallop, H 2011, Tesco now employs half a million people around the world, making it Europe's biggest private sector employer.
Watson, T., & Noble, P. (2007). Evaluating public relations: A best practice guide to public relations planning, research & evaluation. London: Kogan Page.
Wood, S., Wrigley, N. and Coe, N.M., 2016. Capital discipline and financial market relations in retail globalization: insights from the case of Tesco plc.Journal of Economic Geography, p.lbv045.
Wrigley, N 1998,“Understanding store development programmes in post-property-crisis UK food retailing”,Environment and Planning A, vol.30,no.1, pp. 15-35.