The paper “ Researching and Marketing Visitor Attractions in Tring Reservoirs” is a fascinating example of a research paper on marketing. This report seeks to research as well as establish the needs and wants of the visitors with the aim of providing recommendations to increase the number of visitors going to the site through events. In addition, it will provide suitable opportunities for visitors to use their money on without compromising the environmental integrity of the site. The report will also enhance the development of a new visitor website to attract more visitors.
The research will be carried out on Tring reservoirs. Tring reservoirs are located near Tring, Hertfordshire, England (Young et al, 2006). The reservoirs were established during the early 19th century (Young et al, 2006). The reservoirs are owned by the British waterways and managed by Herts and Middx Wildlife Trust. The Tring reservoirs are known to feed the Grand Union Canal by pumping approximately 4m gallons per day. Evidently, the site is known to be home to a variety of wildlife. In particular, the winter water birds. The reservoirs get to attract several visitors annually to discover the network of the paths, bird watching, and fish.
In addition, the reservoirs attract visitors to just experience the serenity of this special haven. It is apparent that the site hosts approximately over 300,000 visits annually. The facilities owned by the reservoir include a car parking, Bluebells café as well as interpretation. Moreover, Tring has three bird hides but with poor access. The nearest railway station to the reservoir is 2.5 miles away. However, Tring lacks some basic facilities. Besides, it has dated interpretation material.
Due to these reasons, the sit needs to be taken into consideration especially in its wider context while exploring the possible opportunities. Literature review Abundant literature regarding tourism exists. It ranges from the general studies with a geographical, economic and policy-related focus to expressive case studies of psychological and sociological viewpoints (Page and Connell, 2006). Tourism is viewed as a central industry, which produces marketing analyses. In addition, it is perceived as an industry that uses statistical techniques to comprehend the trends in the activities of tourism (Schonland and William, 1996,). Just like in any other industry, its market is based on demand and supply.
In this case, those of tourist features as well as of the holidaymakers (Page and Connell, 2006). Over the past years, traveling and tourism activities have become the main recreation activity. Similarly, a number of destination sites have become popular too (Page and Connell, 2006). It is apparent that there has been a remarkable growth in the literature regarding the marketing of visitor attractions in the near past (Lee et al, 1997). In an argumentation aspect, however, most of what is known regarding marketing visitor attraction are premature.
To begin with very little is known by marketers about the basic nature of the product attracting visitors. This is most common in heritage sites. According to Schonland and William (1996), most often, there is little or no sufficient marketing information at all that could be used to develop the right judgments regarding the marketing strategy. Evidently, the basis of marketing research is minimal. Moreover, where the research has been carried out, arguably it is unsophisticated (Page and Connell, 2006).
Due to this reason, the management, as well as the marketing of the visitor attractions, is greatly affected. As a result, this harshly limits the room for effective marketing (Ghosh, 1997).