Self-Assessment of a Marketer with Particular Preference for Real Estate Sector - Resume/CV Example

 Career Management Part 2: Evidence and reflections on self-assessment Social Responsibility It is my plan to work as a marketer in Evergrande real estate Company. This means that I have to possess sufficient knowledge covering the society and consumers. I have already understood the basics of law and regulations governing real estate. The concept of Chinese real estate laws and regulations in addition to consumer protection legislations are vital to my career progression hence the need to conduct further research on the area. These laws and regulations revolve around sections such as development and management of real estate, real estate administration, management of real estate in urban centres, and numerous other laws and legislation on real estate, which will be understood by attending classroom discussion and choosing the right course. Appreciation of these legislations would help me to execute my duties within the confines of the law besides seeking expert advice on diverse issues. A brief overview of Evergrande Company society indicates that a marketer in China should have a vivid knowledge of consumer protection laws. China has been improving consumer protection laws to create a favourable environment for competition and to make sure that consumer rights are maintained. China has been attempting to boost economic growth by enhancing domestic demand. In line with this goal, China saw it fit to improve consumer confidence since a confident consumer would be willing to spend as opposed to saving. Bearing this in mind, a marketer should to desist from making false representation that is likely to hurt consumer confidence. Regardless of how a sale of a real estate is conducted, consumers are protected from false representations. As marketer, I must expand my knowledge of principles of selling properties and the property law. Analysis I have developed skills in the use of attitude survey to understand preference for a brand. Hamid (2002) appreciates the fact that the result of an attitude survey can provide a forecast for sales. This skill on attitude survey was gained through research, classroom discussion, and consulting family members. Looking at Evergrande, it has diversified its business to include residential property, hotel property, commercial property, tourism industry, and sports and culture sector. This informs a marketer of the need to analyse customer needs using various tools such as in-depth interviews, focus groups, and survey of attitude to present a product that a customer needs. Evergrande’s strategy of breaking down customers into high-end resident, medium-and high-end resident, and medium-end resident was informed by consumer analysis. I therefore need to expand my skill in analysis by researching further on other tools including In-depth interviews, focus groups, and observational techniques. I am also proficient in the use of internal accounting and sales information systems, a skill gained through extensive reading and analyzing sales information of Evergrande. According to Evergrande (2012), the company won the prestigious Millions of Marketing Area mainly because of marketing strategy that satisfies the market. The company managed to maintain a sales volume of above RMB10 billion for the months of August and September 2013. Judgment I have been able to come up with new ways that will lead to increased sales. While working at PengRun Real Estate Company, I managed to organize a promotional event that culminated into 20% increased sales. This outcome was credited to my capacity to; identifying opportunities for product, understand real estate market and the customers, set achievable objectives, develop appropriate communication strategy, and identifying the best suppliers. This skill was gained both in class and while working in the field. The fact that Evergrande concentrates on high-quality products and brands, is an indicator that the company should invest extensively in innovation. Employed as an assistant to the marketing manager in PengRun Real Estate Company, I was tasked with the role of organising market research, arranging promotional activities, writing summary report and communicating with the various clients. This has been instrumental in moving my skills to an expert level. My research on Evergrande indicates that the company managed to remain at the top by cooperating with leading suppliers, both locally and internationally who provide various services such as planning and design, construction, garden construction, and decoration. This aspect of high quality is often what a consumer aims to get bearing in mind that real estate is a heavy investment venture. It is my intention to deepen my skills in the area of judgement. Knowledge I have a clear comprehension of integrated marketing communication, market planning, pricing mechanism, and segmentation in marketing. This skill was gained by reading and researching extensively. To demonstrate this skill, I would like to highlight the case of Evergrande, which has segmented its market into the high-end resident, medium-and high-end resident, and medium-end resident. Malcolm (2012) asserts that segmentation process entails subdivision of a market into customer units representing similar needs. Segmentation in Evergrande market was aimed at meeting the needs of different target markets and eventually registering high sales level. To assist in formulation of innovative brands, Evergrande assumes aspects of technical competence. This has been made possible by investment made in research and development. Evergrande brand takes the form of a competitive brand satisfying habitation value, humanity value and investment value. Evergrande brand is further know for making immense contribution in the society by developing suites that contribute to the beauty of various cities in China. To add on this, the company’s brand is renowned for developing facilities in urban centres. All these achievements were made possible by understanding customer dynamics and proceeding to brand products, develop segments, and integrate communication in marketing. I am no focusing on learning more on media types and vehicles available, marketing analytics and customer performance metrics. Communication Currently, I am still improving my skills in communication. The group work in class has been instrumental in shaping my competencies in teamwork and delivering presentations confidently. These communication tools are vital to a marketer who is in constant contact with customers and who is a team player in an organization. During my internship in Nicknack real estate Company as a sales person, I improved my communication skill and now understand different customer needs in real estate business. Deployment of knowledge and skills previously gained at the university would serve the purpose of reducing my weakness in terms of communication both internally and externally. In my career development plan, I would like to improve my skills to expert level, both verbal and non-verbal methods of communication in interpersonal and group situations as well as mass communication. Part 2: Curriculum Vitae Name Address: Tel Email: CAREER PROFILE This is my second year of studies pursuing marketing career with particular preference for real estate sector. Classroom group discussions in addition to presentations have been instrumental in building my competency and confidence in communication and teamwork. During my internship, I worked as a sales person a position that enabled me to understand various customer needs in real estate. Education at the university has exposed me to diverse areas in real estate industry. My goal is to enhance my professional skills in an environment that focuses on customer satisfaction and shows dedication to success in real estate. KEY PROFESSIONAL SKILLS Excellent analytical, interpersonal, and communication skills Knowledge and experience with assessment of price and dynamics in the market Pay attention to clients and their needs Proficient in conducting market research Well versed in Ms Office Suite, Internet Application Articulate and self confident EDUCATION & PROFESSIONAL QUALIFICATIONS Award/ attainment Institution Year Bachelor of Management (Marketing) University of South Australia 2012 to current Diploma of Business International Australian Academy 2011 to 2012 High School No. 11 High School 2007 to 2010 PROFESSIONAL EXPERIENCE PengRun Real Estate Company Marketing Manager Assistant China Aug 2010 to Dec 2010 Organize market research Arranging promotional events Writing summary report Communication with client Nicknack Sales executive Adelaide, SA June 2011- Current Cash handling Communication with customers Products promotion Conduct daily report Contact with suppliers COMPUTER LITERACY Microsoft Office Point of Sale System ACHIEVEMENTS AND AWARDS I spearheaded a team that registered results from sales promotion in PengRun Real Estate Company. The sales promotion recorder a 20% increase in sales. Besides, I have been able to maintain high-level rapport with suppliers. This have earned the company good reputation among suppliers. As a sales executive in Nicknack, I managed to streamline communication with customers such that minimum complaints were reported. This was made possible by profiling customers and conducting a follow up after sales. INTERESTS Basketball Reading Hiking LANGUAGES English Mandarin VOLUNTEER / COMMUNITY SERVICE (OPTIONAL) AUG (AusEd UniEd Group) Adelaide, SA January 2012 – 2013. Responsibilities: Distribution of tertiary education information brochures Assisting potential student with application for studies Assist with open day Event promotion REFERENCES Referees available on request Part 3: Career Management Plan After conducting self-assessment of my current skills, I am convinced that more should be done to improve achievements in the areas of Communication, Social Responsibility, Analysis, Knowledge and, Judgment. It is imperative to note that success in executing the role of a marketer depends on level of proficiency in the aforementioned standards. To become an expert in real estate marketing, I wish to outline a plan that will cover the remaining 2 years of my course work and 2 years into my career. The plan will highlight selection of courses, extra-curricular opportunities at the university, voluntary and paid work, and opportunities that are available in the external environment. Participating in student groups will be given attention since it is vital in development of teamwork. Standard Time span Action Resources 1. Social Responsibility: Regulations and Laws, legal constraints on competitive conduct, 2. Consumer protection 3. Jan 2014 - June 2014 While proceeding with my undergraduate studies, it is necessary to select courses that cover on business law, specifically property law. The course will further furnish me with information on consumer protection laws. I also intend to conduct a case study of various organizations in order to understand their successes and failures. The case study will span to marketing strategies employed in the organization. I will go deeper to consult professionals in the field of real estate marketing in order to note down skills and competencies required in the field. Time, research materials, computer, internet, contact persons and organizations 4. Analysis: 5. In-depth interviews, focus groups, survey of attitude or preference of brand. July 2014-Dec 2014 I will choose programs that offer training covering on In-depth interviews, focus groups, and survey of attitude or preference of brand. After grasping the basics, I will identify an organization that requires volunteers to collect, analyze, and interpret data in ways that make it easy to choose a marketing task. Volunteering work is often short and will allocate my holyday period to volunteer. Time, research materials, computer, internet, knowledge of various consumer organizations, money for personal usage 6. Judgement: 7. identify options, balance the advantages and disadvantages of different options, appropriately weight the risk and consequences of such options, and make recommendations Dec 2014 – June 2014 Initially, I will identify course programs aimed at acquainting myself with information on choosing the best marketing strategy amid presence of risk, and disadvantages. I will conduct case studies of successful organizations and how their marketing communication was formulated. Time, research materials, internet, and a computer 8. Knowledge: 9. pricing mechanisms, marketing planning process, distribution channels, media types, marketing analytics, and customer performance metrics July 2015 - Dec 2015 I intend to identify marketing courses that offer learning on these standards. After completing my course program, I will consult my course lecturer for opportunities within the university that will expand my skills in the area of knowledge. Time, research materials Communication: Improving both verbal and non-verbal methods of communication in interpersonal and group situations as well as mass communication Jan 2016 – Dec 2017 I will work on my skills in communication, interpersonal, and teamwork within the university. Employers often look for these vital attributes. I will achieve this objective by being a member of an organization within the university. I will also ensure that I participate in classroom discussions and presentation throughout my university education. After completing my course work in marketing, I will seek for a paid employment that will stretch for two years. This will expose me to innovative ways of making a presentation both internally and externally. Time, knowledge of various real estate companies, study groups in college Reference List Evergrande Group, 2012 Leader in Standardized Quality Property Development in China. Viewed 12 November 2013, http://www.evergrande.com/en/news.aspx?uc=detail&fid=120&ftid=2618. Hamid, A, 2002, An Introduction to Property Marketing. Skudai: Penerbit UTM. Malcolm, M 2012, Market Segmentation: How to Do It and How to Profit from It, Chichester, John Wiley & Sons. Read More