Social Media - Essay Example

Social Media Social Media One of the components of a legally astute social media marketing manager is the knowledge of trademark and copyright protection. This knowledge is important because it helps promote a product appropriately while protecting against fraudulent online practices. This component can help mitigate the risk of the theft of product copyright by unscrupulous online users by ensuring that all aspects of a product satisfy all requirements of a trademark. The other component of a legally astute social media marketing manager is compliance to the terms and conditions that guide social market outlet business.

Social media outlet business provides risks of making many illegal moves such as tax avoidance. These risks can lead to the prosecution and closure of the business. A legally astute social media marketing manager should have the component of knowledge on how to screen social media content to ensure appropriateness. Inviting reactions from social media users is imperative in marketing social media outlet businesses and their products because social media marketers need to establish the impact of these businesses and products on consumers.

The ability to screen social media content for appropriateness is important because it helps to prevent against the risk of consumers posting content that is illegal and that can warrant prosecution. A social media marketing manager can do this by instituting mechanisms of blocking explicit and inappropriate content. The legally astute social media marketing manager has the fourth component of using promotional programs in a way that complies with the law. Online contests are a good promotional program but they have the risk of being abused or construed as deceiving consumers.

As such, a social media marketing manager can use the component of using promotional programs with compliance in mitigate against such a risk by ensuring that he or she provides sufficient information about all promotional programs and providing the consumers with a link through which they can register their queries. 2. One alternative dispute resolution method is peer review. As a dispute resolution method, peer review involves having a panel of specialists who help resolve a conflict. The advantage with this dispute resolution method is that they help settle disputes before they escalate into formal complaints.

A downside to this dispute resolution method is that it requires some training for the panelists to learn how to approach different dispute scenarios. Mediation is another alternative dispute resolution method that involves the intervention of a non-partisan individual in settling a dispute. The advantage with this method is that the intervening non-partisan individual is mutually accepted by the conflicting parties and arrives at a mutually acceptable outcome. The disadvantage with this method is the fact that it is difficult to establish conclusively that the intervening party is fully non-partisan.

A third alternative dispute resolution method is facilitation that differs with mediation in the sense that the facilitator does not get involved in the specific issues responsible for the conflict. Rather, the facilitator only focuses on the process of conflict resolution. Facilitation has the advantage of impartiality of the facilitator but the disadvantage of not having the benefit of the facilitator persuading the conflicting parties to consider settling their conflict. Peer review is the most effective alternative dispute resolution that can help resolve disputes that arise with consumers who purchase from social media outlet businesses.

This is because it can give a robust solution to consumers’ disputes and provide better information about the aspect of the product queried. How federal government can control interstate social media consumer transactions Since social media consumer transactions can occur across states, the federal government should institute policies and laws that monitor the flow of income in and out of states via social media. These laws and policies should be set in a way that does not allow double taxation of consumer transactions in their country of origin and of destination.

The other thing that the federal government can do to regulate social media outlet businesses is to have an oversight agency that will address matters of due diligence that appertains of social media consumer transactions. Branches of government The legislature is the branch of the government that can effectuate the most significant impact on regulating consumer transactions via social media outlets. This is because it has mechanisms of putting together pieces of legislation and laws that spell out the rights and responsibilities of both social media businesses and those of their customers.

The legislature can effectuate social media consumer transactions by forming a house committee that can cooperate with the department of trade in ensuring that social media outlet business does not avoid trade sanctions. Agency relationship in social media outlet business Agency relationship exists on social media sites between social media provider and business that utilize the site for advertising.