Essays on Philips Company Strategic Management - Company Audit, Strategy Implementation, and Evaluation Research Paper

Download full paperFile format: .doc, available for editing

The paper "Philips Company Strategic Management - Company Audit, Strategy Implementation, and Evaluation” is an impressive example of the research paper on management. The Philips Company is an international electronics industry on the global market. The Company, established in 1892 has over the years developed into its current global standards in the electronics market. In its expansion strategy, the organization has grown to include market influence not only in the Asian, UAE but also across Europe and the USA markets. In its foundation, the organization was based on a mission of providing quality electronic products to the global consumer base.

To this effect, the organization has over the years expanded in the market through the provision of quality products. In order to implement these issues, the organization developed a strategic mission plan for improving peoples’ lives through meaningful innovation. Moreover, the organization developed a vision of providing a healthier and sustainable global population through innovation. As such, the organization seeks to establish market influence through increased technological services on a global platform. The organization is based on the core principles of innovation and competency.

The organization concentrates on the healthcare industry (“ Philips” , 2014). This Research Paper is an evaluation of the organizational strategic management. As such, the Research Paper develops a strategic plan for enhancing organizationally improved performance. 2.0 Company Audit2.1 SWOT AnalysisIn order to evaluate and establish an organization’ s internal features both competitive and challenging aspects, it is imperative to conduct strength, weakness, opportunities, and threats (SWOT) analysis. A strength analysis on the Philips Company establishes that the organization has a strong brand name that offers its a competitive edge over competitors in the electronics global industry.

In this case, the organizational eco-design production program, initiated early in 1994, enhanced the production of energy efficient products, adopting the tag of the green product, this phenomenon was characterized by the green organizational logo that makes the products visible and symbolizes their environmental regulations conformance nature. This has not only enhanced increased product sales but also significantly reduced organizational production costs.

References

Cooper, L. G. (2000). Strategic marketing planning for radically new products. Journal of Marketing, 64(1), 1-16.

Groenveld, P. (2007). Roadmapping Integrates Business And Technology. Research Technology Management, 50(6), 49-58

Libecap, G. D. (2009). Frontiers in eco-entrepreneurship research. Bingley, UK: Emerald.

Philips, (2014). Company Official Website. Retrieved from

Ritossa, C. M., & Bulgacov, S. (2009). Internationalization and diversification strategies of agricultural cooperatives: A quantitative study of the agricultural cooperatives in the state of Paraná. Brazilian Administration Review, 6(3), 187-212.

West, D. C., Ford, J. B., & Ibrahim, E. (2010). Strategic marketing: Creating competitive advantage. Oxford: Oxford University Press.

Download full paperFile format: .doc, available for editing
Contact Us