The paper “ Sony - Sustainable Competitive Advantage, Use of Differentiated Technology, and Diversification” is a good variant of the report on business. Sony is one of the most successful companies that provide gaming solutions, electronics, health, and financial services all under one group. Even it is headquartered in Japan; it has been able to expand to other countries such as in the United States and other European countries. Through this Sony has been able to ensure that it succeeds in the global market where it has been able to succeed while operating various business units.
At the same time, it has been able to manufacture its products in different countries, but it has been able to maintain a sense of identity in the global market. Furthermore, the ability Sony to sustain and create a competitive advantage over the years has been fundamental to the company's success and its success in realizing long-term profits in the market. With this in mind, the use of multiple business units has been at the forefront of Sony's success in the past. While most of the business units have been a success, the company has failed in certain operations such as the manufacture of computers in the market especially after it was forced to conduct a global recall of computers once default batteries were dictated in its computers.
Even though the company reputation was affected at this point, the company was still able to ensure that it succeeds in the market. Sony Corporation comprises various business units including Sony financial holdings, Sony music entertainment, Sony interactive entertainment, and Sony Pictures Entertainment among others. Each business unit has different roles given that they deal with various products and services.
Over the years, Sony has become one of the leading TV manufacturers in the world its main competitors in the market being TCL, LG Electronics, and Samsung Electronics. 2. a: Corporation IdentificationSony operates some different business units including the financial services, entertainment, gaming, and electronics business units. However, it is one of the largest companies that deals with electronics, and this is also the central business unit in the company.
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