Essays on Sunflower Incorporated, Mistakes Made by Albanese Case Study

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The paper "Sunflower Incorporated, Mistakes Made by Albanese " is a perfect example of a micro and macroeconomic case study.   A change can be conceived as a modification of factors that determine the stability of a system or an organization. Planned change is defined as those initiatives that are driven from the top of the organization, that is, the management, moving down (Bamford & Forrester, 2003). The purpose of committing to a planned change is to increase the effectiveness of an organization. It is important that when the management decides on a planned change, they need to define the objectives of the change and then they come up with a step by step approach to attain the objectives.

There are several models involved in coming up and implementing a planned change process. They include Lewin’ s change model, the action research model, and the contemporary action research model. There are several steps involved in the planned change process but they all fall under categories of the activities involved. The activities are: entering and contracting, diagnosis, planning, and implementing and evaluating and institutionalizing change. After the management recognizes a need for the change, they come together and develop the goals and objectives and the goal.

Then they decide on the person who will be the change agent, that is, the person who will lead the change. Economists agree that the role of leading a change is very daunting. This is because the process of a planned change involves many risks as well as opportunities. This paper critically analyses the role of change agents in a planned change. The paper aims at critiquing a planned change process and understanding the value of diagnosis prior to action.

It employs the case analysis of Sunflower Incorporated; a distributor of snack food and liquor. Specifically, it focuses on the activities of Agnes Albanese, in her action of leading change in Sunflower Incorporated. The Case Study Sunflower Incorporated is a distribution company involved with the distribution of snack food and liquor. It has over 5000 employees and overturns in over $700 Million in gross sales. It has over 22 regions spread over the United States and Canada. Each region has its own salespeople, finance department, central warehouse, and a purchasing department.

References

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Goodman, P.S. & Dean, J.W. 1982, Creating Long-term Organizational change, in Goodman, (Ed.), Change in Communication, Jossey-Bass, San Francisco, CA, pp. 226-79.

Stephanie, G. 2004. Communicating planned Change: A case Study of Leadership Credibility, Thesis: Drexel University. Available at: http://dspace.library.drexel.edu/bitstream/1860/324/8/gradwell_thesis.pdf

Lacey, M. 1995, Internal consulting: perspectives on the process of planned change. Journal of Organizational Change Management, Vol. 8 Iss: 3 pp. 75 – 84

Bamford, D. R. & Forrester, P. L. 2003. Managing planned and emergent change within an operations management environment, International Journal of Operations & Production Management, Vol. 23 Iss: 5 pp. 546 – 564

Elving, W. 2005, The role of communication in organizational change. An International Journal of Corporate Communication, Vol. 10 No. 2, pp. 129-138. DOI 10.1108/13563280510596943

http://brainmass.com/business/business-policy/440085

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