Sustainable Development and Global Business - Essay Example

The paper "Sustainable Development and Global Business" is a worthy example of a business essay. Over the recent past, the has been the need for environmental management as a result of pollution. Therefore, many companies from all over the world have implemented strategies that have allowed them to work hand-in-hand with communities in a bid to mitigate environmental pollution from their businesses processes. Subsequently, specific action plans have been directed towards safeguarding and protecting the welfare of their employees. This is what is referred to as corporate social responsibility (CSR). One of the companies that have championed CSR is the Coca Cola company. 

It is worth noting that CSR promotes sustainable development. The Coca Cola company has implemented strategies to ensure sustainable development. Sustainable development denotes the fact that all business activities are conducted devoid of diminution and exhaustion of natural resources (Pennington 121). According to Grillo, "The Coca Cola company sets global goals and requirements in a number of areas, including water stewardship, sustainable packaging, marketing to children, and work rights, and it works with bottlers to implement these standards" (5).
Sustainable packaging means that the company has employed the use of recyclable bottles and this helps reduce operation costs that could have been incurred through manufacturing new bottles (Pennington 121). The company also ensures CSR through manufacturing products with low quantities of calories to reduce weight problems among consumers. This improves its image and reputation hence expanding its customer base, and this results in more profits. Through marketing to children, the company has been able to increase its sales tremendously as children are among the biggest consumers (Pennington 121). In a nutshell, examples of profits the company has generated from corporate social responsibility and sustainable development include reduced operating costs and high profits from sales.  Read More