MISEREOR as an Innovative Way of Raising Money for Poor People - Research Proposal Example

FUNDRAISING PROPOSAL FOR MISEREOR - THE SOCIAL SWIPE By Name Course Instructor Institution City/State Date Fundraising Proposal for MISEREOR - The Social Swipe 1.0 Needs statement The aim of this proposal is to suggest an innovative way of raising money for poor people in the society and disadvantages populations. This would help support the society’s weakest members: the hungry, the sick, the poor, as well as the disadvantaged. The majority of these people have lost their ability to live independently and work; therefore, they depend on donations, government help, and social welfare. These people are often characterised by ability to work and lack the needed living income. The poor people are normally derided, devalued, and unappreciated by the larger society. The society’s weakest members often endure numerous challenges, which include unemployment, poor education, and healthcare access barriers. This is further exacerbated by stereotyping, social invisibility, deprivation, and stigma. Most of the poor and disadvantaged people are discriminated which lead to social exclusion as well as unfairness and places community cohesion in danger. The solution to these issues can be achieved by raising enough resources and tools required to make the poor and disadvantaged people more ‘self-sufficient’. With adequate resources, MISEREOR will be able to promote autonomy amongst this group of population, whereby the people will be encouraged and allowed to develop means of becoming self-sufficient as long as they are true to their capacities, ideals, and principles. The resources achieved through fundraising will enable MISEREOR to empower these people to develop, utilise, and sustain the tools required to overcome the problems they are facing. 2.0 Goals and objectives 2.1 Goals The design of this fundraising campaign will facilitate the achievement of the following main goals: 1. Raising funds to facilitate the reduction of poverty and social injustice across the globe 2. Increasing self-sufficiency amongst the poor and disadvantaged people in the society 3. Raising adequate money that would help people living in poverty harness innovative ways to end injustice and poverty 4. Focusing efforts not only to fight poverty but also to come up with creative durable solutions to poverty, advancing options in cooperation with the allies and partners 2.2 Objectives Upon implementation, this fundraising campaign intends to achieve the following objectives: To update MISEREOR’s physical facility in order to contain the organisation’s projected programs of as well as its services to the society. To set up a new program as well as the active endowments that would help make available designated resources that is different from the operating funds to enable MISEREOR achieve its mission. To develop and expand the organisation through program implementation that would help increase the number of donations made through social swipe to 100,000 by November 30th 2017. To create and put into practice a long-range plan for public relations that would help improve awareness of MISEREOR as well as its social programs. To improve and employ a community education program in the community for both youths and adults that demonstrates the significance of being self-sufficient and being fair to all people. To increase the MISEREOR’s Endowment Fund by 30% by the end of 2018. To increase the budget level of annual operations by 35 per cent by the end of December, 2017. To help the weaker people in the society to claim their rights a better life; that is to say, the disadvantaged and poor people would be able to exercise their political as well as civil rights and hold the national responsible for their actions. To continue saving lives, currently and in the future by ensuring that the number of people dying from deprivation and illness is very low. 3.0 Results Outputs: Promoting the fundraising initiative through social media tools such as Facebook and Twitter with the objective of increasing attracting interest as well as participation from the users. As mentioned by OMA (2013), social swipe enable people to make their donation easily and to see how their donation is making a difference. Therefore, social media sites will be used to encourage people to use the social swipe technology and participate in making the world a better place. Outcomes: Increasing social swipe attractiveness across the globe by enabling people to visualize the significance of their donation so as to continue donating (FleishmanHillard, 2016). When the donors visualise the benefits associated with their donations, they would be able to share their experience with their friends and families through social media platforms. In consequence, this would increase the popularity of social swipe and increase the amount of donations. Impact: Technologically, the real breakthrough will be offering the donor a graphic visualization of their swiping, whereby a person’s live in a different continent would be impacted positively. People lives would be improved, social justice would promoted, and poverty will be reduced. 4.0 Method As mentioned earlier the aim of this proposed fundraising campaign is to reduce poverty and injustice worldwide using the idea of creating a donation billboard that is an interactive. This is commonly referred as the ‘Social Swipe’, whereby people swipe their credit card to help better the lives of the weaker people in the community. As pointed out by Radovanovic (2015) the swiping of the card triggers an animation sequence that shows how the contribution made would play a significant part in providing food for the poor and disadvantaged people. 4.1 Scope The fundraising campaign will target individuals with credit cards, especially those prepared to contribute some amount so as to activate the onscreen animation that depicts the significance of the donation. In this case, social media tools will be utilized to facilitate sharing, collaborations as well as communication. Social media tools as mentioned by Boyer (2011, p.3) include blogs, social networking sites, podcasts, message boards, and more. Therefore, the social media will generate interactive messages which facilitate the users to offer immediate feedback about the campaign. The social media tools will be used to attract more donors so as to increase the amount of donations that would help MISEREOR achieve the set out goals and objectives. 4.2 Selecting a Campaign Basically, the crucial attribute of this fundraising proposal is to select the most suitable campaign. The proposed campaign would be named ‘A swipe for the poor’, and it will be promoted in nearly all social media sites, especially twitter using the hashtag #Swipe4thePoor. Without a doubt, this campaign name illuminates MISEREOR’s vision and mission and seeks to promote social justice and reduce poverty. As pointed out by Rebbe (2016), the social swipe campaign would enable MISEREOR to offer daily meal to various poor families across the globe. 4.3 Outputs Clearly, the Social Swipe innovation would enable individuals willing to make some donations to swipe their credit card in different public spaces that would enable MISEREOR to achieve its objective of reducing poverty and promoting social justice. The donation billboard can be installed in parks, airports, and supermarkets to allow many people to swipe and make donations. As mentioned by Haynes (2016), the social swipe will help people cut loose the imprisoned children and offer meal to families in different parts of the continent. According to karonleigh (2016) the social swipe is an integration of cause marketing, emerging technology, and global campaign that makes it easy for people to use. While interacting with the interactive billboard, people are motivated to make donation repeatedly and share their experience with their families and friends (karonleigh, 2016). Making donations through social swipe will not be just engaging and fun, but would help the contributors understand the essence of helping the disadvantaged and poor in the community. Installing the digital posters in many public spaces would increase the number of donations and help reduce poverty (Blanc, 2015). MISEREOR can turn this campaign into a positive journey for the contributors and make it a sustainable way of raising funds.  This campaign could become a resounding success since the way of making donation is made easier and contributors gain emotional gratification after making their donation (Nahajec, 2016). 4.4 Promotion As mentioned by Oyza and Edwin (2015), social media platforms offer suitable tools for promoting campaigns. Therefore, the campaign will use social media tools to target users who are willing to make contribution and participate in discussions that would help improve the welfare of the poor people in the society. 4.5 Additional Fund Raising More fund will be raised through online t-shirt fundraising website, if MISEREOR sells at least 50 t-shirts, the website would produce those t-shirts, offer the profits to the organisation, and then send the t-shirts to the contributors. 5.0 Conclusion and recommendation The current situation regarding poverty and marginalization of certain group of population is disheartening and creates the need for immediate solution on how to reduce poverty and injustice and improving self-sufficiency. Understandably, this proposal if implemented will enable MISEREOR to effectively conduct its fundraising campaign and effectively achieve the set out goals and objectives. The campaign will engage the audience instead of inciting them so as to efficiently overcome barriers associated with donation. Foremost, the donation mechanism should be an eye-catching; for instance, freeing a prisoner by using a credit card to cut through rope is an influential illustration that depicts precisely how the donors’ money is helpful to the poor and the disadvantaged. Basically, the visual depiction shows the benefits associated with the aid; thus, makes the link between relief and donation more tangible. When asking donors to donate using credit card rather than cash, it makes the fundraising campaign efficiently avoid the stumbling block associated with handling money in cash. This form of innovative fundraising would enable MISEREOR to draw attention of many people, especially the working class. Given that the Social Swipe immediately shows the visualized benefit attributed to donation, it creates something powerful that makes the donors’ feel motivated. 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[Online] Available at: HYPERLINK "http://www.sixteen-nine.net/2016/03/23/german-charitys-social-swipe-allows-direct-donations-from-digital-ooh-poster/" http://www.sixteen-nine.net/2016/03/23/german-charitys-social-swipe-allows-direct-donations-from-digital-ooh-poster/ [Accessed 18 January 2017]. karonleigh, 2016. Social Swipe. [Online] Available at: HYPERLINK "http://conceptsmarketingdesign.com/social-swipe/" http://conceptsmarketingdesign.com/social-swipe/ [Accessed 18 January 2017]. Nahajec, V., 2016. The Social swipe – a charity donation campaign with a difference. [Online] Available at: HYPERLINK "http://www.ewe.agency/insights/the-social-swipe-a-charity-donation-campaign-with-a-difference" http://www.ewe.agency/insights/the-social-swipe-a-charity-donation-campaign-with-a-difference [Accessed 18 January 2017]. OMA, 2013. Interactive ad encourages donations via swipe of a card. [Online] Available at: HYPERLINK "http://www.oma.org.au/media2/latest-campaigns2/international-campaigns/interactive-ad-encourages-donations-via-swipe-of-a-card" http://www.oma.org.au/media2/latest-campaigns2/international-campaigns/interactive-ad-encourages-donations-via-swipe-of-a-card [Accessed 18 January 2015]. Oyza, I. & Edwin, A., 2015. Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management. [Online] Available at: HYPERLINK "http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382" http://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382 [Accessed 18 January 2017]. Radovanovic, J., 2015. Misereor Social Swipe Abolishes Excuses for Not Donating. [Online] Available at: HYPERLINK "http://www.brandingmagazine.com/2014/05/16/misereor-social-swipe/" http://www.brandingmagazine.com/2014/05/16/misereor-social-swipe/ [Accessed 18 January 2016]. Rebbe, K., 2016. The Social Swipe“ by Misereor – makes giving easier than ever before. [Online] Available at: HYPERLINK "https://www.kolle-rebbe.de/en/news_en/the-social-swipe-by-misereor-makes-giving-easier-than-ever-before/" https://www.kolle-rebbe.de/en/news_en/the-social-swipe-by-misereor-makes-giving-easier-than-ever-before/ [Accessed 18 January 2017]. Read More