Term Paper Examples

Consumer Psychology in the Housing Industry
The paper “Consumer Psychology in the Housing Industry” is a thrilling example of term paper on marketing. Consumers are unique and this uniqueness can be reflected in their consumption process and pattern purchase. Findings from many studies have revealed that consumers from one another in their purchase.…
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Logistics Activities of Order Management and Customer Service
The paper "Logistics Activities of Order Management and Customer Service" is a brilliant example of coursework on management. Retailing, believed to be one of the largest sectors in the global economy, is experiencing a transition in Australia not being an exception. Traditional retailers have always tried to redefine themselves through the introduction of value-added services.…
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Tourism Industry in Singapore as the Backbone of Singapore's Economy, Factors Enabling Singapore Tourism Board's Good Performance
The paper “Tourism Industry in Singapore as the Backbone of Singapore’s Economy, Factors Enabling Singapore Tourism Board’s Good Performance” is a meaty example of term paper on tourism. Asia Pacific region is one of the regions in the world that is well endowed with numerous tourists’ sites.…
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The Marketing Opportunity Australian Wine Producers Have to Enter China
The paper "The Marketing Opportunity Australian Wine Producers Have to Enter China” is an impressive example of term paper on marketing. The wine and grape industries have grown remarkably since 1990 as a result of concerted efforts by the government and other stakeholders in developing export markets for Australian-produced wine.…
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The Chinese Market for Compact Cars - Marketing Environment, Demand, and Supply, Expected Sales and Market Share Analysis, Market Entry Mode
The paper “The Chinese Market for Compact Cars - Marketing Environment, Demand, and Supply, Expected Sales and Market Share Analysis, Market Entry Mode” is a fascinating example of term paper on marketing. This is a marketing diversification proposal that focuses on the Chinese market for compact and small cars. The Chinese market is rapidly growing as a whole.…
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The History of Advertising, Global Warming Ready Advertisement, Advertising Agencies, Toyota Prius, and Virgin Atlantic Adverts
The paper “The History of Advertising, Global Warming Ready Advertisement, Advertising Agencies, Toyota Prius, and Virgin Atlantic Adverts” is a breathtaking example of term paper on marketing. Advertising is a type of communication to a large group by the producer or by the seller of a product or service to stimulate or modify the behavior of the consumer to purchase a certain product.…
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New Product Decision-Making Process and Its Application, Target Market, Positioning Strategy, Communication
The paper “New Product Decision-Making Process and Its Application, Target Market, Positioning Strategy, Communication, and Promotion” is a spectacular example of term paper on marketing. New product development has to commence with the identification of needs in the existing markets. When the expectations of the customers are not fully met it provides an opportunity for new product development.…
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Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix
The paper “Service Sector Marketing - Current Market Assessment, Market Penetration, and Marketing Mix” is a cogent variant of term paper on marketing. Marketing is the method where businesses establish whether their products or services are of importance to clients and the approach to use in trade, communications, and business expansion.…
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Impact of Virtual World on Marketing Strategy of Major Corporations
The paper “Impact of Virtual World on Marketing Strategy of Major Corporations” is a potent example of term paper on marketing. A virtual world is one of the many online communities present on the internet. It takes the environment which is computer-based. Thus, it is a computer-based online community. The community enables different users to interact with one another.…
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The Gaining Popularity and Great Potential of Coffee in the Australian Market due to Launching Different Variants of Coffee or Near Products
The paper “The Gaining Popularity and Great Potential of Coffee in the Australian Market due to Launching Different Variants of Coffee or Near Products” is an engrossing variant of term paper on marketing. The growing coffee provides an opportunity to launch different variants and flavors of coffee for the younger generation.…
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Social Networking on MySpace, Facebook, Twitter, and Flickr as a Marketing Strategy
The paper “Social Networking on MySpace, Facebook, Twitter, and Flickr as a Marketing Strategy” is a meaty example of a term paper on marketing. According to studies, most of the social networks are a website based. These networks provide a means of communication to the users whereby they are able to interact through the internet especially through instant messaging and e-mail.…
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Measuring and Interpreting Brand Performance
The paper "Measuring and Interpreting Brand Performance" is a brilliant example of a term paper on marketing. Marketing strategies are an important means of competing with the competition in the market today. In order to develop a proper marketing strategy for a brand, there is a need to evaluate the brand position in the market in comparison to competitor brands.…
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The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism
The paper “The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism” is a delightful variant of term paper on marketing. The desire to consume is driven by a number of different factors. Consumers in society are motivated to consume as individuals as well as in groups. The current society has been characterized by increased levels of consumption.…
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The Product Liability Law - Protecting the Rights of the Consumer to Safeguard Them from the Potential Harm of the Defective Products
The paper “The Product Liability Law - Protecting the Rights of the Consumer to Safeguard Them from the Potential Harm of the Defective Products” is an informative variant of term paper on law. Product liability is the liability of a manufacturer for marketing a defective product to the consumer. In the US, product liability claims are under the jurisdiction of state law.…
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Major Decision-Making: Compensatory Decision
The paper "Major Decision-Making: Compensatory Decision" is a brilliant example of a term paper on marketing. In this study, screening rules were consistent with consumer optimization (compensatory). Based on the responses of the participants, the holiday which the respondents most likely to engage in are surfing in the Philippines. They have chosen other leisure activities.…
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Australian Travel Agency's Target Market, Business Registration, Licensing, Sources of Funds, Staffing and Financial Projections
The paper “Australian Travel Agency’s Target Market, Business Registration, Licensing, Sources of Funds, Staffing and Financial Projections” is an affecting variant of term paper on business. Evidently, there has been tremendous growth in the retail distribution network for the last 10 years. In Australia, there are around 4,500 travel agencies. Travel agents are vital in any distribution chain.…
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Benefits of Using Google Plus for Internet Marketers
The paper “Benefits of Using Google Plus for Internet Marketers” is a meaningful variant of term paper on marketing. The current business world is quite dynamic due to the rapid technological advancement that is taking place especially since the last decade. Business firms are optimally adopting the new technology in linking with customers on the market and opening new markets.…
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Current Marketing Trends in the Automobile Industry
The paper "Current Marketing Trends in the Automobile Industry" is a great example of a term paper on marketing. The automobile industry has continued to transform over the years. There are numerous forces influencing the industry’s future, which has changed the business from just manufacturing and selling cars. …
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Marketing Mix Concept In Developing Services Marketing Strategies
The paper “Marketing Mix Concept In Developing Services Marketing Strategies" is a perfect version of term paper on marketing. A marketing mix is a controllable variable the company puts together to satisfy a target group. The marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing.…
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Strategic Thinking Development - The Appropriate Application of Scenario and Strategy Planning
The paper “Strategic Thinking Development - The Appropriate Application of Scenario and Strategy Planning" is a thoughtful version of term paper on marketing. Within the rapid altering and ever more spirited business background of the late 1990s, the exact marketing approach for the present day’s circumstances will more or less surely not be accurate for those of tomorrow.…
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A Difference in the Development of a Customer Management Strategy and Its Implementation
The paper “A Difference in the Development of a Customer Management Strategy and Its Implementation" is an affecting example of term paper on marketing. There are various definitions of CRM and the term means different things to individual persons. Some take CRM to be a technological device while others feel that it is a prerequisite for business.…
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Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy
The paper "Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy" is a brilliant example of a term paper on marketing. Every business and organization applies different strategies in order to gauge and classify their market as the perception of marketing can’t be functional without this practice.…
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Interactive and Internet Marketing
The paper "Interactive and Internet Marketing" is a brilliant example of a term paper on marketing. The internet is becoming a means of doing things in the modern world. The internet has transformed the world into a global village. It is not surprising to live in Asia but work for a company in America. The abilities of efficient internet use are infinite.…
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Types of Commitment in Marketing
The paper “Types of Commitment in Marketing” is an impressive variant of term paper on marketing. Customer commitment has gained much interest as a result of the trust-commitment theory of relationship marketing. Recent research has shown that customer commitment is a predictor of various aspects related to customer retention and repurchase intentions.…
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Improving the Marketing Strategies of the Gloria Jeans Coffee Shop
The paper "Improving the Marketing Strategies of the Gloria Jeans Coffee Shop" is a brilliant example of a term paper on marketing. Gloria Jeans Coffee is a company that is located in Australia and it is specifically a coffee company that is mainly concerned with ensuring that it provides franchise systems in addition to high-quality coffee.…
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