Essays for “Term Paper”

Measuring and Interpreting Brand Performance
The paper "Measuring and Interpreting Brand Performance" is a brilliant example of a term paper on marketing. Marketing strategies are an important means of competing with the competition in the market today. In order to develop a proper marketing strategy for a brand, there is a need to evaluate the brand position in the market in comparison to competitor brands.…
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The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism
The paper “The Role of Social, Ethical and Consumer Theories in the Current Patterns of Increased Consumerism” is a delightful variant of term paper on marketing. The desire to consume is driven by a number of different factors. Consumers in society are motivated to consume as individuals as well as in groups. The current society has been characterized by increased levels of consumption.…
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The Product Liability Law - Protecting the Rights of the Consumer to Safeguard Them from the Potential Harm of the Defective Products
The paper “The Product Liability Law - Protecting the Rights of the Consumer to Safeguard Them from the Potential Harm of the Defective Products” is an informative variant of term paper on law. Product liability is the liability of a manufacturer for marketing a defective product to the consumer. In the US, product liability claims are under the jurisdiction of state law.…
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Major Decision-Making: Compensatory Decision
The paper "Major Decision-Making: Compensatory Decision" is a brilliant example of a term paper on marketing. In this study, screening rules were consistent with consumer optimization (compensatory). Based on the responses of the participants, the holiday which the respondents most likely to engage in are surfing in the Philippines. They have chosen other leisure activities.…
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Australian Travel Agency's Target Market, Business Registration, Licensing, Sources of Funds, Staffing and Financial Projections
The paper “Australian Travel Agency’s Target Market, Business Registration, Licensing, Sources of Funds, Staffing and Financial Projections” is an affecting variant of term paper on business. Evidently, there has been tremendous growth in the retail distribution network for the last 10 years. In Australia, there are around 4,500 travel agencies. Travel agents are vital in any distribution chain.…
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Benefits of Using Google Plus for Internet Marketers
The paper “Benefits of Using Google Plus for Internet Marketers” is a meaningful variant of term paper on marketing. The current business world is quite dynamic due to the rapid technological advancement that is taking place especially since the last decade. Business firms are optimally adopting the new technology in linking with customers on the market and opening new markets.…
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Current Marketing Trends in the Automobile Industry
The paper "Current Marketing Trends in the Automobile Industry" is a great example of a term paper on marketing. The automobile industry has continued to transform over the years. There are numerous forces influencing the industry’s future, which has changed the business from just manufacturing and selling cars. …
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Marketing Mix Concept In Developing Services Marketing Strategies
The paper “Marketing Mix Concept In Developing Services Marketing Strategies" is a perfect version of term paper on marketing. A marketing mix is a controllable variable the company puts together to satisfy a target group. The marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing.…
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Strategic Thinking Development - The Appropriate Application of Scenario and Strategy Planning
The paper “Strategic Thinking Development - The Appropriate Application of Scenario and Strategy Planning" is a thoughtful version of term paper on marketing. Within the rapid altering and ever more spirited business background of the late 1990s, the exact marketing approach for the present day’s circumstances will more or less surely not be accurate for those of tomorrow.…
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A Difference in the Development of a Customer Management Strategy and Its Implementation
The paper “A Difference in the Development of a Customer Management Strategy and Its Implementation" is an affecting example of term paper on marketing. There are various definitions of CRM and the term means different things to individual persons. Some take CRM to be a technological device while others feel that it is a prerequisite for business.…
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Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy
The paper "Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy" is a brilliant example of a term paper on marketing. Every business and organization applies different strategies in order to gauge and classify their market as the perception of marketing can’t be functional without this practice.…
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Interactive and Internet Marketing
The paper "Interactive and Internet Marketing" is a brilliant example of a term paper on marketing. The internet is becoming a means of doing things in the modern world. The internet has transformed the world into a global village. It is not surprising to live in Asia but work for a company in America. The abilities of efficient internet use are infinite.…
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Types of Commitment in Marketing
The paper “Types of Commitment in Marketing” is an impressive variant of term paper on marketing. Customer commitment has gained much interest as a result of the trust-commitment theory of relationship marketing. Recent research has shown that customer commitment is a predictor of various aspects related to customer retention and repurchase intentions.…
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Improving the Marketing Strategies of the Gloria Jeans Coffee Shop
The paper "Improving the Marketing Strategies of the Gloria Jeans Coffee Shop" is a brilliant example of a term paper on marketing. Gloria Jeans Coffee is a company that is located in Australia and it is specifically a coffee company that is mainly concerned with ensuring that it provides franchise systems in addition to high-quality coffee.…
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Carbon Tax: The Australian Government
The paper "Carbon Tax: The Australian Government" is a brilliant example of a term paper on marketing. A carbon tax or CO2 tax is a tax on the carbon content. A carbon tax is an indirect tax as opposed to a direct tax, which taxes income. A carbon tax can also be called a price instrument since it is used effectively to tax carbon dioxide (CO2) emissions from burning fossil fuels.…
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International Business - Express Virtual Meeting, North American Free Trade Agreement, External Forces, Direct Exports from Australia
The paper “International Business - Express Virtual Meeting, North American Free Trade Agreement, External Forces, Direct Exports from Australia" is an informative example of term paper. Express Virtual Market is an Australian based company that has for long dominated the conferencing market in Australia. Some of EVM’s services include teleconferencing, videoconferencing and web conferencing.…
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Service Product Marketing - Russell Model of the Effect in the Context of Restaurant and Retail Store Services
The paper “Service Product Marketing - Russell Model of the Effect in the Context of  Restaurant and Retail Store Services” is a forceful example of term paper on marketing. Restaurants and retail stores are places where people get to meet their nutritional needs. Since the era of post-industrialization consumers have shifted their motives as far as restaurants and retail stores are concerned.…
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Why Most Organisations Sell and Persuade Internationally
The paper "Why Most Organisations Sell and Persuade Internationally" is a brilliant example of a term paper on marketing. The success of a business regardless of its size vests much on the level of sales such a business makes. With the versatile economy and the high competition for the limited resources, business enterprises must, therefore, seek to diversify their markets.…
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Communication as a Key Driver of All Business Activities, Three Roles of Leaders as Communicators, Drivers of Effective Communication
The paper “Communication as a Key Driver of All Business Activities, Three Roles of Leaders as Communicators,  Drivers of Effective Communication" is an exciting example of term paper on management. A disaster in its context is a serious disruption in a community that is a result of the impact of the disastrous events and requires extensive coordination of different stakeholders.…
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A Significant Influence of External Factors on Consumer Decision-Making and Behaviour
The paper “A Significant Influence of External Factors on Consumer Decision-Making and Behaviour" is a forceful example of term paper on marketing. Consumer behaviour is the core pillar in marketing, and all marketing strategies stem from understanding consumer behaviour. There is, therefore, a significant need to understand consumer behaviour to create value for customers.…
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Critical Marketing: Case of IKEA
The paper "Critical Marketing: Case of IKEA" is a wonderful example of a term paper on marketing. IKEA Systems BV, the Swedish home furnishing company headquartered in Almhult, was founded in 1943 as a family-owned company by Ingvar Kamprad has emerged as the largest retailer of furniture and home-ware in the world.…
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Customers Acceptance of Virtual Fitting Technology
The paper "Customers Acceptance of Virtual Fitting Technology" is a brilliant example of a term paper on marketing. This chapter consists of two parts; the first part covered the current market trends of Virtual Dressing Technology and a general background of the companies who provided such type of technology, as well as the apparel e retailing who adopt it.…
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Can Internet Really Play a Detrimental Role in Market Research
The paper "Can the Internet Really Play a Detrimental Role in Market Research" is a good example of a term paper on marketing. The coming of the new millennium has brought new and more challenging technologies. Different forms of communications such as the Internet, mobile phones and SMS, Internet chat or MIRCs, and e-groups penetrated the majority of the countries around the world.…
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Differences in Social Marketing and Commercial Marketing
The paper "Differences in Social Marketing and Commercial Marketing" is a wonderful example of a term paper on marketing. Social marketing and commercial marketing are two important areas in life that overlap one another. The topic of discussion will be to introduce the two by defining the two strategies offering a brief history and dimension of social and commercial marketing.…
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The Globalization of Financial Markets - Pros and Cons
The paper “The Globalization of Financial Markets - Pros and Cons" is a spectacular example of a term paper on macro & microeconomics. To understand the financial crisis that have become such a common occurrence in the past decades, it best to understand what caused these crises which started in Thailand, engulfed Malaysia, Indonesia, and South Korea.…
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