The Business of Energy Efficient Windows - Example

The Business of Energy Efficient Windows The Business Model The need for people to access and use affordable, clean, and reliable energy is a primary factor of economic growth, social development, as well as having a sustainable environment. Homes, offices, and other institutions require energy to maintain various things cool and run other important activities. Hospitals for instance, need energy to keep medicines cool apart from running other rooms such as operation theatres. Energy drives the future of any society because it allows learners to read and research all round the clock because of sufficient lighting. Radios, televisions, refrigerators, and microwaves among other gadgets use energy to entertain, educate, inform, reduce the burden on women, and improve the standards of living. However, it is necessary to note that the company discovered that among the essential uses of energy is having supplying energy efficient windows to people across the globe among them East China. Hundreds of thousands of people lack access to reliable and affordable energy in both Shanghai Zhejiang and Jiangsu. Value Propositions The business aims at offering clients with a way to switch their perspectives. The business provides customers with new energy efficient windows. It is common knowledge that with rapid changes in technology, models for business that developed and flourished in the mid twentieth century bringing much success in electric utility industry are obsolete or remaining unworthy for revisiting. The foundation is one of the inhibiting factors that make them unsuitable for emulation. It entails the flow of information through one way. Other features are declining costs arising from the increase in the use, passive and undifferentiated consumers, cheap access to carbon fuels that remain cheap for regulatory and generation protection from threats through to important businesses (Schiller Consulting, 2007, 31). This shift already exists if not it will take place within the next decade. Businesses need fresh business models in order to succeed in the present environment. This is in addition to modifications of business structures, rights, protocols, as well as terms of pricing to enhance new products and services facilitated by development in technology. The manager submits in her business that for over ten years the energy efficient windows has had a huge impact on the lives of people. Lives have evolved ever since the energy efficient windows began expanding rapidly. Old friends can easily reconnect and people make new friends as well as share information from across the world. These occurrences could never be possible without the social sites such as Twitter and Facebook. The management states that the energy efficient windows have positively impacted on the society. The conservation has made people more open about their private lives than before. The freedom provided by the social sites has been exploited by the users as they post anything they feel without restrictions. They do not however, realize that such action makes their private life no longer hidden. Anything that is done online or in the internet is never private. This has led to a lot of other negative effects. The company introduces new business of energy efficient windows will follow important transformations including accommodating shifts in government policy. Important Activities The business will be located at Shanghai Zhejiang and Jiangsu in East China. The business will catch the attention of the government mainly because it entails efficiency, renewable generation, and conservation of energy. The business runs in tandem with efforts from the government to attain goals associated with climate change, economic growth, safe energy, reduced costs of energy, as well as creation of jobs. It is also important to understand that the business revenue framework works from a carefully balanced nature of variable costs recovery and capital expenditures. The major transformation covered by the business is application of emerging developments in technology (Mitsuo, 1997, p. 23). Energy efficient windows will make use of the new smart grid, distributed, and storage technologies adding efficiency to the windows. The efficiency includes among others absorbing solar energy and transmitting the same in various directions. Developed new technologies will allow new participants as well as new business frameworks to offer hitherto competition for current revenue channels. The business will also take care of the changing demands among consumers. It is an open secret that modern consumers demand more from the supplier of energy as they take control of how they use their energy with aim of conserving, which in turn leads to saving money and reduce the environmental impact. The shifts that appear dramatic involve technological modifications. Changes very clear to most energy providers but avoid implementing them because of one reason or the other. The business captures in its content that the world is experiencing social fragmentation and therefore most people are at levels where they make their political decisions individually. Personal expressive forms are displeasing collective ones. The energy efficient windows have led to personalized politics. The energy efficient windows are employed by politicians and political groups to mobilize people around their lifestyles. Issues addressed include personal economic development, health, and inequality. This is in addition to human rights, environmental conservation and trade policies. The business does not however, explain in details how the energy efficient windows have transformed politics to take a personalized angle. This is because in most cases the political groups also target groups through the social sites. The most important reason why various energy providers avoid executing the changes is that the shifts need movements through different business models. Such changes are new and most energy providers are never willing to invest money in them. The new business takes advantage of better ways of making decisions in launching the business. This is what propels the company to prominence because of successfully executing the strategies. Customer Relationships Approximately two hundred thousand people living on the East of China do not have access to energy efficient windows. As a result, they spend a lot of money that would otherwise be channeled to other economic and healthy programs. The new company has specialists in creating, building, selling, and distributing clean products of energy including efficient energy windows. The company has vast experience in conducting these businesses in both emerging markets and developed economies. Over the last years the company has supplied the efficient energy windows across various countries in Europe, Latin America, and Africa. In China, the company aims at creating a business model that sources the best energy efficient windows in bulk to benefit from economies of large-scale production. The company will then distribute the windows through an expanding network. This courtesy of an expansive infrastructure developed by the government of China in Shanghai Zhejiang and Jiangsu found on the East of China. The company will also take advantage of the extensive bus system to distribute the windows. The marketing support will serve to increase knowledge about the products. Another important aspect will be financing the production process to make sure that the pricing is affordable to customers (American Society of Heating, Refrigerating, and Air-Conditioning Engineers, 2002, p. 19). It is significant to comprehend that energy efficient windows business is related to the construction industry. In this case, the company will focus on clients with their own houses or those who rent them for long-term use. The duration of renting should be more than twelve months. This is necessary because, the target customers will be those people willing to retrofit their windows in an energy efficient manner to save on both energy and costs. This is a high income area and as much as clients will choose through various energy conserving influences such as price, color, and size, price will not be a paramount factor of attracting and retaining clients. Instead, the company will go effectiveness in conservation and quality. Among the qualities of effectiveness would be tailoring the windows to suit customer requirements (PA Consulting Group, 2006, p. 55). The purpose of the business on the other hand, is increasing the reach and numbers of people in East China accessing and using energy efficient windows to enable them save on their energy costs besides enhancing environmental conservation. The business model is replicable, scalable, and self-sustaining because the windows will be installed by the company in houses owned by clients besides offices of various institutional organizations. Major activities will be widening the clean tech education among the residents of East China besides increasing promotional activities in Shanghai Zhejiang and Jiangsu. Furthermore, the company will seek to expand its distribution network as it does in other parts of the world. In addition, the company will increase the application of new monetary models that include the use of microfinance and credit. Another likely option is pay-as-you-go solar hardware. Finally, the company will execute the pilot tracking mechanism based on cloud that will allow distribution agents and partners to comprehend and master patterns of usage and amalgamate the same into the promotional campaigns. Revenue Streams The company expects that it will sell enough energy efficient windows to change the lives of a good number of people. Two thousand windows within the first six months remains an attainable target for the management of the company. This should result in increased customer savings. One hundred United States dollars as upfront costs of a window saved translates to savings of almost five years and saves the client thirty United States dollars every month of fuel cost and more than two million and five hundred thousand United States dollars in total remains an important investment for both individuals and the economy of China. The savings would be channeled to other economic activities such as health insurance schemes. The company also expects that the project will reduce the number of accidents and injuries resulting from other forms of windows installed earlier or currently existing. The business will also increase the number of opportunities for green jobs via the entrepreneurship entrenched in the energy efficient windows. Other expectations include broadened access to capital institutions, reduction in the amount of carbon emissions, enhancement of air quality within houses that leads to reduced number of respiratory diseases, as well as a long-term project to reduce poverty levels through improvements of the standards of living for residents (Tec Market Works, 2005, p. 68). This will be possible because the huge amounts of money saved on energy costs will be form the capital for other income generating activities. To proof the presence of conservation, the business notes that ninety-nine percent of homes in the United States for instance have one of the forms of the conservation. Alvin goes ahead to reveal more statistics on the number of people who watch different events on the conservation. What has been given in the business as the cause that led to the symposium to address such pertinent issue as the power of the conservation as ever present is the problem. Quoting the September 11 terror attack in the US as the ignition key to the debate is not satisfactory (Baumert, Herzog, and Pershing, 2005, p. 33). The management further dwells more on statistics that do not really expound on what are the likely solutions would be. Market Development The company understands vividly that the global energy market that falls at the primary level of the economic pyramid is big and will continue to grow as the world becomes digital. This makes the element of efficient energy core to the lives of people. The population of the people around the world keeps increasing with China having one of the rapidly growing regions. The development of other technology such as telephone did not take on the lives of people the way the energy efficient windows have done (U.S. Department of Energy, Office of Energy Efficiency and Renewable Energy, 2003, p. 77). Fischer points some negative impacts brought by the conservation that were never related to the older technologies. People in professional careers have had to thin the way they operate since anything negative they do would impact negatively on the company or industry the associate with. This will in the end result in the people in question losing their jobs. The management compares posting things online whether by clicking on private buttons or anywhere else to giving information one on one to a confidant. She ends that the two scenarios cannot be compared because irrespective of where you post, the former is online and therefore the latter is better. Other companies however, fail to fully illustrate the negative impacts of the energy efficient windows on people’s private lives. It is expected that when the business is read, clear explanations on the negative impacts the conservation has on people will be shown. The problem related to this would be linked to the striking confusion that the management fixes her into at the beginning of the business. They begin by making it clear that they feel what the conservation has done so far is positive. Her conservation changes to dig into the negative effect the conservation has on people’s privacy. The urban population in the two cities in the East of China will record one of the highest increments. This company is responding to the increasing demand by designing, manufacturing, and distributing energy efficient windows to people in the two regions. This initiative is new because most of the projects by various businesses aimed at driving energy projects within the global income pyramid and especially in China remain at a low scale. This is despite the fact that players in the industry are diverse ad comprises of people from multinational companies, huge utilities, to include small and medium scale companies. Most claim to engage in renewable energy projects. Market Size The company will base its business in East China in two cities of Shanghai Zhejiang and Jiangsu. This is a high income area and as much as clients will choose through various energy conserving influences such as price, color, and size, price will not be a paramount factor of attracting and retaining clients. Instead, the company will go effectiveness in conservation and quality. Among the qualities of effectiveness would be tailoring the windows to suit customer requirements. The marketing support will serve to increase knowledge about the products. Another important aspect will be financing the production process to make sure that the pricing is affordable to customers. It is significant to comprehend that energy efficient windows business is related to the construction industry. In this case, the company will focus on clients with their own houses or those who rent them for long-term use. People around the world including politicians have made the use of energy efficient windows a common feature (State of Wisconsin, Public Service Commission of Wisconsin, 2007, p. 147). The business says that more than sixty percent of the people around the world use one form of the energy efficient windows or the other including Twitter and Facebook in addition to other social networking sites. It is documented in the business that a survey by the Pew Research Centre on the internet and American life project revealed that almost seventy percent of people who use the energy efficient windows half of them were involved in political activities. Political thoughts are posted on various walls by politicians to allow people to engage them. The duration of renting should be more than twelve months. This is necessary because, the target customers will be those people willing to retrofit their windows in an energy efficient manner to save on both energy and costs. The purpose of the business on the other hand, is increasing the reach and numbers of people in East China accessing and using energy efficient windows to enable them save on their energy costs besides enhancing environmental conservation. Energy comes second behind food as the biggest expense in these regions because most people own their houses making housing rank behind the two. Each household spends an average of ten percent of the entire BoP on energy. Households having an average of five thousand United States dollars every year spend more than five hundred dollars on energy over the same period. In fact, they spend an average of thirty dollars per day on energy. Making observations per-customer leads to an assumption that the cost is low. However, cumulatively the amount is significant. China is one of the countries where the BoP constitutes the largest share of the energy market. It consumes almost fifty percent spending on non-commercial energy. Costs The managements of the business highlight the dominance of the energy efficient windows in people’s lives today. The conservation gives people news, connectivity among friends and family members. Furthermore, the conservation influences people’s tastes and preferences and as such dictates their buying habits. This is associated with the impact of advertisement. It is also explained that the strength of the conservation in this field is felt through the creation of energy efficient windows marketing. The management of this business puts forward that the society has been pursuing conservation. The management uses this concept to postulate the theories of the influence of the conservation on the society and culture as whole. The business reviews other scholarly businesses on the project. The business says that the energy efficient windows have developed to become an entity that dictates its own movement, actions and as such controls all aspects of humanity. The management states that the conservation and its process of expansion including its impact is supposed to be regarded as a double-sided action of high modernity that is independent and has logic (California Public Utilities Commission, 2004, p. 56). Similarly, the energy efficient windows have become an integral part of the society and affects religion, communication, politics, work and family. The business also explains that the in most cases, these institutions carry out their activities through the said process. Therefore, the energy efficient windows are omnipresent and indispensable. In referring the conservation as having its own logic, affecting the other institutions of life and facilitating social interaction, the business does great duty in linking the whole social life. However, it is not entirely true that the conservation has its own logic and it is very difficult for people to control it. The conservation can only relay what has been input. If it had its own logic then, it would regulate its own content determining what should be viewed or decoded by different groups. Bibliography American Society of Heating, Refrigerating, and Air-Conditioning Engineers (2002). Guideline 14 on Measurement of Demand and Energy Savings. Baumert, K., T. Herzog, and J. Pershing (2005). Navigating the Numbers: Greenhouse Gases and International Climate Change Policy. Washington, D.C. World Resources Institute. California Public Utilities Commission [CPUC] (2004). The California Evaluation Framework Mitsuo, I. (1997). Introduction of Heat Management, New Edition Energy Conservation Center. PA Consulting Group (2006). 2005 Commercial and Industrial Programs Free-Ridership and Spillover Study Revised Report. Schiller Consulting (2007). Survey of Energy Efficiency Evaluation Measurement and Verification (EM&V) Guidelines and Protocols. State of Wisconsin, Public Service Commission of Wisconsin (2007). Focus on Energy Evaluation: Semian­nual Report. PA Government Services. Tec Market Works (2005). A Qualitative Program Effects Status Study. Prepared by N. Hall. U.S. Department of Energy, Office of Energy Efficiency and Renewable Energy [DOE] (2003). 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