The paper 'Importance of Effective Cross-Cultural Communication in Business Today' is a great example of a Business Essay. Research indicates that communication is an important element to consider for any business to flourish in the modern-day. This has been brought about by the increased competition, especially in international markets. A firm’ s communication strategies and skills can play a huge part in determining its profitability. It is therefore important to take note of this invisible barrier in business communication brought about by the cultural differences, especially in international markets. For instance, lack of proficiency in a foreign language may hinder communication between individuals involved in a cross border transfer of skills and capabilities as well as rising costs.
Communication should, therefore, be considered essential due to the tiring process associated with implementation and also organizational uncertainty that surrounds it (Guang & Trotter, 2012). Lack of clear cut communication or different languages may create the feeling of rumors or gossip in a foreign language hence bringing about added anxiety and counterproductive deeds. It is noted by Cheng and Seeger (2012), that in the case of cross border mergers and acquisitions, a communication barrier may lead to misinterpretation of messages sent by the acquiring firm, hence leading to the creation of false impressions that may trigger concealed or evident political struggles between the two parties. The culture of a business and its awareness dictates how the businesses behave in the international markets that consist of varying cultures.
For a business to have a competitive edge in the international market, it needs to possess a clear understanding of cultural differences that exist in that particular market.
This paper looks into factors of the essence with regard to cross-cultural issues in business communication internationally and offers an outline for creating a competitive advantage for businesses operating in the international market. This is because most elements of international business communication are affected by culture. Its impact is felt on policies of free trade, consumer behavior, business relationships, brand effectiveness and advertising, international marketing, and business management among others. Various sources have examined the reasons why cross-cultural communication is important in business today. One of the major issues facing multinational organizations in the modern day is cross-cultural relationships.
With the ongoing globalization of business, an adaptation of cross-cultural behaviors cannot be avoided. This is because businesses have become international hence the need to communicate effectively on the global platform. According to Ott (2011), this calls for business managers to be well accustomed to cultural differences nationally, locally, and ethically so as to be successful in the global market. This is also brought about by the need for global business communication which is a cross-cultural process. Ott further notes that the establishment of the varying factors in cultural values should be the guide to formulating an international business communication strategy of any firm because understanding the essence of cultural values in advertising has a great practical value in business communication. One of the increasingly popular and important mechanisms for enhancing communication and interaction between business partners, customers, and workers is the adoption of cross-cultural solutions to international business.
The ability of a marketer and a consumer to effectively communicate cross-culturally is crucial for business success. This calls for the need of marketers and marketing managers to learn how to conduct business in varying cultures (Lee et al, 2014).
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