Essays on Using Social Media to Facilitate Innovation and New Product Development Research Paper

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The paper "Using Social Media to Facilitate Innovation and New Product Development" is a perfect example of a management research paper. Nowadays, the common knowledge about the process of innovation focuses on the observation that business organisations hardly innovate on their own and that innovation is achieved through interactive relationships between different institutions such as producers and users. Social media is a crucial tool for innovation because it allows firms to draw insights, which may be utilised for organisational innovation and product development. Therefore, the use of social media is turning out to be more embedded in people’ s day-to-day lives, both personally as well as professionally.

The report provides evidence that Innovation initiatives that are more successful are those aligned with the innovation strategies and overall product development of the company. This report suggests an Auto-Robotic technology that would facilitate digital production of the Body-in-White at Iveco Australia. This innovation has not been applied yet by automakers and could enable Iveco to achieve improved productivity and efficiencies and eventually increase returns. Without a doubt, robots are swiftly becoming cheaper, faster, and smarter.

Importantly, they will dramatically transform the processes of manufacturing in the coming years. The suggested robotic innovation improves automation and can level the international playing field for car manufacturing. The purpose of this report is to analyse how social media within and outside Iveco Australia may be utilised to facilitate innovation, new product development and commercialization.   1.0 Introduction Innovation according to Greenhalgh and Rogers (2010, p. 4) is the process of applying new ideas to the processes or products in an organisation that result in a better value. Iveco Australia needs a robotic innovation that would facilitate flexible production and result in a sustainable competitive advantage.

The suggested innovation utilises wireless internet connection in coordinating the company’ s needs with the equipment used for production. The innovation will enable engineers at Iveco to produce car bodies efficiently and cost-effectively. As observed by PWC (2015, p. 6), robots have been equipped with improved abilities thanks to advancements in technology.


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