The paper "Wine Industry of Tunisia" is a wonderful example of a report on business. Conducting business in any new location is one of the most challenging managerial tasks of the present-day context. While there are several factors affecting barriers to business expansion, variables such as increased level of globalization, internationalization, wider adoption along with the execution of innovative technologies, and prevalence of extreme business market competition play a pivotal role (Barfield, 2012). It is thus that with the intention of exploring new business opportunities, organizations often adopt internationalization approaches in foreign countries (Steinhoff & Burgess, 1993).
Contextually, the report focuses on analyzing the approach of a particular multinational corporation when expanding to a new market for ensuring maximum business growth in the future. In this regard, the paper also attempts to analyze the wine industry of Tunisia wherein the organization intends to take benefits of new business opportunities. Overview of the Wine Industry of Tunisia The global wine industry has grown significantly over the years owing to the increasing demand for products and/or services amongst customers. A similar picture is also observable in the wine industry of Tunisia, which has also grown extensively in recent years, not only in terms of continuously increasing product sales but also in terms of the rising number of organizations.
However, although the trends in the year 2012 depict that sales revenue from wine products declined in Tunisia, it was primarily due to lack of abundance in grapes harvested rather than owing to demand fluctuations. Notably, the lacuna of materials needed to suffice the national demand for wine gives rise to an opportunity for multinational firms to expand in Tunisia.
In addition, considering the fact that the wine industry of the country possesses marginal competitiveness, the sector becomes more advantageous for multinationals to operate within the industry. To be specific, since the level of the grape harvest is decreasing within the country on a continuous basis, foreign countries can enter into the market with their respective imported products and reap maximum benefits from the same, offering marginal competitive benefits over the local and national players (Euromonitor International, 2013). As apparent, this particular factor will influence the decision of the multinational corporation positively to enter into the wine industry of Tunisia.
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