Relevance of the Pioneer Program - Case Study Example

Low prices can also motivate the existing customers of the pioneer to switch.... Whether or not it pays to be the pioneer with a service or product?... Strategies for pioneersTypically, competitive strategies rely on the market environment and product portfolio and positioning of the existing companies and the basics regarding the study business include: Lowering the price to enable penetration of the existing market: (Mass-Market Penetration): According to Leslie (2010) through the introduction of a low price product than the pioneer's, a follower would attract new consumers who otherwise would have not bought the burger thus, growing the total market....

… The paper “Strategic Marketing Plans as a Continual and Systematic Process for Developing Effective Marketing” is an actual example of the term paper on marketing.... Cooper (2000) explains that if an organization is to achieve marketing objectives, it has to consistently plan its activities in a conspicuous way more so in the current dynamic environment....

If the pioneer, in this case, Colgate-Palmolive has productively attached its contribution to the preference criteria of the main group of consumers, it also turns into a more complex for followers to distinguish their contributions in manners that are appealing to the mass and economic-market segment.... pioneer StrategyAt Colgate-Palmolive conservative understanding embraces that though they receive the most perils and possibly experience more disappointments than their more traditional competitors, as flourishing pioneers they are generously rewarded (Berry, 1983, pp....

The relevance of a Pioneer or a Follower Strategy in Regard to the Strategic Market Programs of Autos-Luxus Group Company Autos-Luxus Group Company's new product Sporty-Wegamp Auto-Luxus falls into four main categories of new products namely; new product line, additions to existing product lines, improvements in or revision of existing products, and cost reduction product.... These four categories of new products therefore make Autos-Luxus' new product Sporty-Wegamp Auto-Luxus have the capability of existing as a pioneer product in regard to being an electric powered automobile and similarly a follower product by virtue of an automobile like any other vehicle that has ever been produced by companies that compete with it that include, but not limited to, Volkswagen, BMW and Toyota, amongst others....

nbsp;When making the decision to enter the new market, SportUNE can use the pioneer or the follower strategy.... nbsp;When making the decision to enter the new market, SportUNE can use the pioneer or the follower strategy.... As a follower, the institution will have the advantage of offering a more superiors customer service than the pioneer, use an improved technology that provides a cost advantage with a better service, use an innovative strategy for distributing and pricing its products (Kaličanin, 2008)....

The strategic marketing plan starts by addressing the relevance of the pioneer or follower strategy by highlighting the suitable strategic marketing program for Sport UNE.... The plan then looks at the relevance of the growth-market strategies for market leaders and share-growth strategies for followers.... The first-mover advantages that will be enjoyed by Sport UNE are; positive image for being the pioneer reduced total cost due to cost control and creation of loyal customers....

… The paper 'Reconciling Diverse Measures of Performance' is a perfect example of a Marketing Case Study.... UNE Life is one company that is doing all ways and means to ensure life on campus is a little more comfortable.... As the saying goes, 'work without play makes Jack a dull boy', there is a need for extracurricular activities, and that is where UNE Life comes in handy....

The relevance of a pioneering strategy for the selected UNE Life's business offering Developing a UNE Life's market strategy Developing a UNE Life's market strategy generally starts with a general scan of the business environment such as the internal and external environment that includes understanding of the general strategic constraints because it is necessary for the company to try picking the several available aspects of the external environment such as economic, technology, culture and also the needed legal aspects that are important for an organization....