The paper "Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets" is an outstanding example of a marketing case study. The report that follows presents a critical evaluation of the possibility of Southern Cross Telco exporting its services to foreign countries. The report has evaluated the attractiveness of three foreign markets: the United States, New Zealand and India and includes the dominant economic characteristics of each market and the potentials for industry growth. Company and Service Situation Analysis 1.1Product Profile Southern Cross Telco is an Australian telecommunication company that offers internet, mobile phone and landline service.
The company’ s corporate headquarters are in Tasmania but it has a nationwide presence. Although Southern Cross Telco offers internet and landline telephone services in addition to mobile phone services, the latter is the most important component of its business (Sothern Cross Telco). Like the internet, the mobile phone market is increasing at a very high rate with today’ s ever-increasing technology. Essentially, the Australian mobile phone industry has shown the potential to grow because of the major improvements in the country’ s telecommunication infrastructure. Generally, Southern Cross Telco’ s biggest business changes have been necessitated by changes in personal communications, particularly with the use of mobile phones.
Today, mobile phones have gained massive coverage in Australia and the rest of the world and are used by large percentages of the population for business and personal communications. By investing in mobile phone services, Southern Cross Telco sought to increase its market share. The company’ s mobile phone services are available countrywide and are fast, simple and realizable. In addition, the company sells mobile phones from selected manufacturers, which adds to its core business potentials. 1.2Target Market Profile Mobile phone services have attractive market targets that transcend all demographic, social and economic divides.
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