Essays on Recycle, Our Future Way - a Social Marketing Campaign Literature review

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The paper "Recycle, Our Future Way - a Social Marketing Campaign" is an outstanding example of a marketing literature review. “ Recycle, our future way” is a Relationship Marketing campaign for our developing suburb. It is built on people retention of excellent options to garbage management. Through value change, participative as well as open partnership, satisfaction will be promoted. For instance, the contents of the garbage cans in residential refuse need a disposal strategy (Appendix 1). For delivery, efficiency and sustainability the six tips for success are as identified in the campaign cycle: Fig 1: (adapted from Community campaigns for sustainable living: health, waste & protest in civil society, 2011). A detailed explanation entails: Get local stakeholders and interview them on how they wanted to interact with recycled products like fencing posts. Emails free information of our mission, schedules, services and products to businesses and firms Text marketing to find out what they want and prefer; this target the young generation who uses phone more than emails. Use of bus boards to critically communicate the services and new information Host an event to get people to know us and locate our offices Identify marketing agents and give referral rewards on them for motivating and recruiting people to the Simplify the messages by sizes, number of times sent and follow up Compose a musical message for retention Part 1 Prior campaigns; how and why they were (or were not) successful Over the last five years, an unprecedented array of waste management strategies has been available to our suburban residential area.

The steady inputs of new initiatives applied have impacted agricultural, household and business sectors. Wastes include plastics, agricultural residues, animal carcass, operational wastes, and cooking oil, and food, domestic wastes such as paper products, bottles, rags, metal, glass, and crockery.

Through “ Our Waste for Future Food” , “ Self Lighting and Cooking” and “ Get Money on Waste” initiatives most farms have had a steady supply of farm manure, alternative sources of lighting and heating and revenue from recycled sold products.


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Cook A., Moore, K. & Steel, G., 2005. Taking a Position: A Reinterpretation of the Theory of Planned Behavior. Journal for the Theory of Social Behavior, 35(2), p.143-154.

Geoghegan, L. & Dulewicz, V., 2008. Do project managers’ leadership competencies contribute to project success? Project Management Journal, 39(4), p.58-67.

Higgins, J., 2005. The Eight “S”s of successful strategy execution. Journal of Change Management, 5(1), p.3-13.

Judge, K. & Bauld, L., 2001. Strong theory, flexible methods: Evaluating complex community-based initiatives. Critical Public Health, 11(1), p.19-38.

Kraus, S. (2010, April 25). How To Replace Bad Habits with Good Ones: The Science of Habit Management. Retrieved September 27, 2012, from

Leonard, L. 2011, Community campaigns for sustainable living : health, waste & protest in civil society. Bingley: Emerald.

Lawnin, M., 2012, Unleashing the Full Potential of Technology Initiatives:Effective Execution in a Global Enterprise. WCIR /Wipro Council for Industrial Research , 1-14.

Locatelli, B. et al., 2008. Facing an Uncertain Future: How forests and people can adapt to climate change. Forest Perspectives CIFOR, 5(5), p.86

Quality Excellence (Q.E), 2001. Total Quality Management (TQM). Total Quality Management, 12(4), p.1-5.

Scharfe, D. & Quinte, P., 2010. Integrated Waste Management Plan. Waste Management, 26(June), p.1-24.

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