The paper "Alarm Ringing: Nokia in 2010" is a perfect example of a business case study. Operating in today’ s highly globalized and turbulent business environment requires the management of an organization to develop an ideal plan and vision in order to ensure that the organization becomes the market leader, a factor that would lead to the long-term success and survival of the organization. The case study “ Alarm ringing: Nokia in 2010” is a typical example of what happens when an organization fails to develop an ideal plan to satisfy the demand of the customers.
Nokia is a well-recognized company that manufactures mobile telephone products as well as portable Information Technology (IT) gadgets. Nokia was for a long time the market leader in the mobile and telephone industry, however, over the past few years, the organization has been struggling to compete in the highly competitive mobile phone industry. In this regard, this paper takes a critical look at the internal and external business environments of Nokia, using the fundamental business models that determined its competitiveness, financial position, and market share (Hill & Jones 2012).
Nokia's mission and visionNokia’ s vision statement “ Connecting People, ” is one of the most popular organizational statement. This vision statement presents the aim of Nokia to connect and unite various individuals from different areas and ethnicities all over the world by providing them with the opportunity to use mobile phones and other electronic devices that would connect them. Equally, through the use of communication products provided by Nokia, customers across various geographical locations are able to connect with other people all over the world thus facilitating communication. Comparatively, the mission statement of Nokia, which is inspired by the company’ s vision of connecting people, presents that the company aims at “ building great mobile products to enable billions of people everywhere to get connected” (Hill & Jones, 2012).
However, according to Hill and Jones, “ connecting people, ” is quite a basic statement and thus the customers would perceive the company as such (2012). Therefore, there is a need for Nokia to come up with a more sophisticated vision and mission statements that would satisfy customers and create a sense of competitiveness.
ReferenceHill, C. W. L., & Jones, G. R. (2012). Strategic Management: An Integrated Approach. Cengage Learning.