Essays on Venues of Alton Towers Case Study

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The paper 'Venues of Alton Towers" is a good example of a management case study. Dated back to the Victorian Period, Alton Towers were designed by Augustus Welby Pugin. Unfortunately, it was closed with the outbreak of war during 1939 and used by the Army, as Officer Cadet Training Unit. Until 1951, it remained under requisition then it was finally returned to the company. In 1980, Alton Towers became a theme park with the corkscrew ride. It became a part of the Tussaud's Group (Alton Towers, 2005). It is located in the small village of Alton in Staffordshire.

It is divided into several areas each area has its own specific theme which continues to the rides. (“ Alton Towers Mania, ” 2007). Alton Towers offers adventure and fun in which the whole family can enjoy. This includes rides which are open for all ages, Nemesis ride and the new oblivion attraction, a white knuckle ride, and a virtual reality cave game, the Ug Land, Haunted House and Ripsaw Ride and numerous thrilling attractions and rides were also offered. Recently they have redeveloped Toyland tours or the Farms with rides that are suitable for young ones.

Traditional Fairground attractions are also present. One can also enjoy rowing on the lake, take an aerial cable car ride, or enjoy walking in the garden (Alton Towers, 2005). This paper tackles the social, environmental, and cultural impact of the venue and ethical and social responsibilities that the venue managers are facing. Aims and Objectives of the Research In order to undertake the study, the students were asked to investigate social, environmental and cultural impacts of a venue and to assess this against the ethical and social responsibility that the venue manager is facing in his or her particular situation. Approach Field research and a visit to the venue and surrounding area are required to undertake the research study.

To allow this to be achieved time has been set aside in the module. In this study, it is recognized that some students will visit their chosen venue during weekends or evenings while the others may visit during the day. This study was desk-based research which entailed searches through local and national newspapers, market research and other intelligence to explore the effects of the venue on the locality.


“Alton Towers,” (2005), Tourist Information UK

“Alton Towers Community Charter,” (2007), March 2007.

“Alton Towers Mania,” (2007), 7 December, 2007.

“Corporate Events at Alton Towers,”

(Risk Assessment Information, 2007),, retrieved 28 November, 2007.

“TowerTimes,” (2007) TowersTimes Team, a cached from http:/

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