Marketing Strategy of Amazon - Case Study Example

… The paper “Challenges Faced by amazon, SWOT Analysis, Porter's Five Forces, and BCG Matrix” is a   breathtaking example of a case study on e-commerce.... The paper “Challenges Faced by amazon, SWOT Analysis, Porter's Five Forces, and BCG Matrix” is a   breathtaking example of a case study on e-commerce.... This report will analyze the amazon business model and macro factors affecting the company's future....

The strategy of management and advertising used by Amazon perhaps has been the major foundation and pillar of its phenomenal growth in both the sales and profitability.... … The paper “How amazon, Com Use Digital Channels to Achieve Their Success”  is a  potent example of a case study on e-commerce.... amazon has grown to become one of the biggest online retailers.... The paper “How amazon, Com Use Digital Channels to Achieve Their Success”  is a  potent example of a case study on e-commerce....

Amazons Vision and Strategy The vision of amazon according to the director of the company is to make sure that they relentlessly focus on customer experience through offering customers convenience, low prices, and wide selections of merchandise (Amazon 2015).... History of amazon's Growth and Business Model Evolution Measures against the revenues per visitor, Amazon has shown great performance.... The use of customer loyalty marketing tools such as free shipping and offers have also been used as a marketing strategy widely over the world....

The corporate strategy of amazon also is founded upon the lower costs of its products and excellent customer services.... The corporate strategy of amazon ensures that the company is at the leading position.... Strategic choices of amazon Company fit well with its vision and objectives which has led to its growth and has enabled it to be the world's market leader in the online retail industry.... Strategic choices of amazon Company fit well with its vision and objectives which has led to its growth and has enabled it to be the world's market leader in the online retail industry....

Economic Factors The performance of amazon is affected by a number of economic factors, including inflation and tax rates, the rate of economic growth, fluctuations in currency exchange rates, and unemployment levels.... However, the growth of internet usage worldwide favors the growth of amazon.... Environment Factors The operation of amazon is affected by environmental laws that have been enacted by countries to mitigate greenhouse emissions....