Advertising Appeal Advertising Appeal Metropolitan Opera intends to use the AIDA model in its campaign. The company will adopt various stages as outlined herein. The company intends to create awareness: publicizing the product to the market and funs of soap opera. Engaging viewers’ by satisfying their interest: it intends to combine print ads to non-print through advertisement during key events. Ensuring desire in the market is a vital aspect of the company’s strategy that it intends to achieve through reducing prices for the low market. Use of action: the advertisement will feature promotional packages for viewers of soap opera during the period from 2015-16 from September through to May.
Through its plan to promote viewership, the company intends to offer free tickets on the fourth attendance as an incentive for viewers who attend three consecutive shows. There are diverse channels that the company intends to use during the campaign to promote attendance. The company, however, uses TV commercials as the main medium of advertising. The following are successful TV commercials that have been used by the company in the past.
The Live Big Television Spot was a TV commercial run by the company to advertise its 2012-13 season from September through to May. It had great visual quality to attract viewers and create interest in them. It features expressions such as Big Love, which initiates the desire among viewers to attend the season and interact with the actors during their live shows. The use of the phrase “Big Surprises” intrigues interest among viewers to attend the season. The words are persuasive and create attention among viewers. The phrase “Big Drama” used in the TV commercial is effective to induce interest among viewers to witness the stage acts.
The TV commercial features the phrase” Big Finales” that inform viewer to attend the finals, hence, the action. The TV commercial invites viewers to “Live Big. ” The Live Big Television Spot commercial featured an attractive voice characteristic of opera songs. Described as magical and enchanting, the TV commercial by Metropolitan Opera is excellent in attracting the interest of viewers. The Magic Flute TV Spot was a production by Julie Taymor. It intrigues the desire among viewers to attend the theatre.
In commercial is creates the desire among viewers to find the best way to celebrate their holiday season. The commercial ends with a statement encouraging viewers to order their tickets. That involves action. The cost of TV advertising in New York and Los Angeles are nearly similar. For a 30 seconds commercial, it costs a range from $5000 to $20,000 when using a local TV commercial production company (Prosser, 2013). The cost, however, can be negotiated. Besides TV commercials, the company intends to use adverts on popular newspapers such as The New York Times and Los Angeles Times.
Print adverts complement TV commercials. For full-page advertisement, the print ad may cost an estimate of $100 (Prosser, 2014). In case the company uses ¼-page ad, it may cost $25 dollars. For every 50, 000 circulation, it will cost $1.75 million. The company targets to get a discount for mass adverts that may reduce the cost. For a quarter-page ad, an applicable discount may be 26 percent. The adverts have high ROI that will ensure high profits.
References Prosser, M. (December 5, 2014). Newspaper Advertising Costs & More. FitSmallBusinesses. com. Retrieved March 8, 2015 http: //fitsmallbusiness. com/newspaper-advertising-costs/ Prosser, M. (August 14, 2013). TV Advertising Guide: How To Get Started Today. FitSmallBusinesses. com. Retrieved March 8, 2015 from http: //fitsmallbusiness. com/tv-advertising/