The paper "Encouraging Positive Consumer Behaviors" is a great example of a Marketing Annotated Bibliography. This journal seeks to describe how different people avoid consumption of products and services that are linked to certain reference groups. It examines how consumers exhibit equal behaviors to eliminate group members in regard to the domain of consumer trends. The authors show extend at which how consumers' decisions are affected whenever they discover that a given reference group is performing well. The consumer is moved by internal intentions towards doing a certain act, the act of motivation demonstrates this through this journal.
According to them, consumers are motivated to consume goods and services that are consumed by others only after observing their performance and reactions about the product. Positive performance triggers an internal drive to consumers that motivates them to consume the same products as their counterparts. This journal is relevant because it examines the role, having positive motive behavior among the consumers. When this motive are grouped together, it gives a model which shows how communicating information regarding dissociative behaviors can be applied to induce consumers to act positively. Cohen, S.A. , Prayag, G.
& Moital, M. (2014). Consumer behavior in tourism: Concepts, influences, and opportunities. Current Issues in Tourism, DOI: 10.1080/13683500.2013.850064 This journal reviews the key terminologies in contemporary consumer behavior research. It reviews its arguments based on literature that has been published in three common journals from 2000-2012. It argues that motivation is one of nine key concepts affecting consumer decision making in regard to the generation Y perspective. It also examines major areas that need to be considered in order to obtain future scholarships such as decision making by group members, segment, cultures and emerging market sectors. While motivation refers to an internal drive that induces motivation among the people in accomplishing a given task, this journal considers it as one of the most important features in determining of reference group decisions, decisions regarding market segments and decisions needed by consumers to make regarding emerging markets.
It shows how motivation, when combined with other external factors such as personality, perception, and attitude, can bring positive outcomes within the organization. The push and pull methods are the most widely used to explain motivated behaviors according to this journal.
People are pushed by different needs towards making a given decision and they are pulling by attributes regarding their destinations. The author argues that this approach is affected by such as emotions, image and how much an individual knows their destiny. Blackwell, Miniard, and Engel (2006). Consumer Behavior (10th Ed. ). Thomson Learning The book reviews practical approaches to business which aims at helping students employ principles of consumer behavior in their studies. It also equips people with the right critical decisions as consumers in their private lives.
It shows how the concept of motivation is applied by different consumers to make buying decisions. Motivation is an inner drive that induces action among many individuals to accomplish a given task. However, the author argues that motivation results from group reference activities. It is through observation of positive performance that consumers are motivated. Consumer needs can only be satisfied when they derive high levels of utility after consuming them. According to the author, motivation is a key concept in determining consumer buying decisions.
Blackwell tries to focus students on the consumer decision process since they are applicable in theory and practice parts of their lives. It is a relevant book because it examines key concepts that affect the consumer decision-making process which includes the concept of motivation. Motivation has been described in detail using models and empirical pieces of evidence to assist the student to understand more about this concept. Schwartz, Barry (2004). The Paradox of Choice: Why More Is Less It is a book reviewed 2004 by the American psychologist, Mr. Barry.
It examines how consumer elimination choices affect anxiety levels of shoppers. He tries to show how freedom of choice is an important aspect regarding consumer decision processes. Mr. Barry views his arguments based on the effect of anxiety due to failures or achievement. According to him, consumer choices are maximized when anxiety is high. This implies that consumer happiness is derived from the level of satisfaction he/she derives from consuming a given product. He tries to compare how people’ s choices are affected in America when they consume goods and services from a supermarket and other sources. He concludes that there are four simple steps taken by consumers, figuring out their goals, evaluating the benefits of the goals being set, arraying the alternatives and picking the best option. It is a relevant book because it links anxiety to the behavior of consumers.
In a real sense, motivation is about the inner drive that initiates an action in an individual. Happiness stimulates motivation for one to consume such goods more. This is what is explained here. Foxall, G. (2005.) Understanding Consumer Choice. Basingstoke. Palgrave Macmillan. This book, written by Foxall, seeks to examine how understanding the choices of consumers is important.
It reviews the fact that consumer’ s actions are related to behaviors. It also shows how modern society tries to relate their actions and attitudes. It demonstrates how actions of the consumers have brought about different measures of variables that form a basis for consumer models. It shows how the different theories of consumer behavior and how consumer behavior changes with different places. According to the author, several variables are combined to form a complex model of consumer behavior.
These models are considered based on their ability to predict the changes in consumer behavior in different settings. It is a relevant book because it shows models that are derived from different variables combined together, and how these variables affect the actions of the consumers. One of the variables considered in this book is motivation. It has been derived as a variable involving inner drive that induced action in an individual. This book explains the foundation for consumer choices and even recommends effective measures for improving behavioral economics and marketing. It emphasizes on understanding the behavior of consumers so that relevant products are developed. Loudon, D.L.
(1988), Consumer Behavior: Concepts and Applications, McGraw Hill, London. It is a book that reviews the importance of understanding the reasons why a customer decides to purchase and what makes them purchase. This book examines how consumer decision making is considered an important aspect of marketing. It reviews how businesses may find it hard to conduct their business activities if they do not understand the behavior of their customers. Different customers are motivated by various factors to consume certain products than others.
This book, therefore, emphasizes the need for the management of every business entity to ensure they understand their customer’ s buying decisions for a successful business. The author identifies two categories of consumers, those who buy goods and services for consumption or personal use and those who buy for industrial use. Firms should categorize their consumers, according to several categories and answer the questions of, who, how, when, where and why do consumers buy goods and services. If they can answer those questions then they can maximize their consumer’ s choices. It is a relevant book because it considers the action of consumers as a key concept.
One of the variables to be observed is motivation. It is an inner drive that motivates consumers to buy goods and services. If managers of firms understand what motivates its consumers and how to motivate them, then the business can gain more profitability through maximization of consumer’ s choices. Dr. Nilesh B. Gajjar / International Journal for Research in Management and Pharmacy (IJRMP) This journal clearly attributes consumer behavior to a psychological research mix combines together the issues of identity (which includes who you are and what you really need to buy), communication (which includes both marketing and advertising strategies), Social status (which incorporates peer pressure or potential from your mates), mental and physical health and finally decision making. This journal clearly identifies that corporations are responsible for putting all the valuable information into good use which is very important to the consumer in monitoring what to buy at what time and why they really want to buy that product. Basing on these factors, the consumer is thus internally motivated towards buying certain products from a certain corporation. The study that is carried out in this journal bases consumers into playing three roles i. e.
as a buyer, as a payee and also a user of the product. This research shows that it is very hard to predict consumer behavior patterns even to the experts who are studying it in the field. However, carrying out a relationship marketing approach is one influential way of discovering the real meaning of consumer behavior and its importance.
Ideally, consumer behavior is highly determined by the extent to which they are motivated internally and this is what drives them into buying certain commodities from corporations.