The paper "Estimating Market Size and Timing of Entry" Is a wonderful example of a Marketing Assignment. The global business has been shaped by technological developments that have made the world a real global village. One technological development that has remained a great marvel for global marketers is the internet. The internet has had great influence on the international business in terms of both supply and demand and the ease of accessing the products (Saeed 2008, p. 7). The internet has revolutionalised the communication channel affecting both the small and multinational firms across the globe; it has become the ultimate meeting point to market goods and services.
The great contribution the internet has made in the global marketing place cannot be ignored; however, there have been challenges especially to the small exporting firms (Venkatesh & Meyer 200, p. 128). The following is a discussion of how the internet is shaping the global marketing activities and the challenges. internet has reshaped the marketing activities. It has provided two great benefits to the firms engaged in global marketing. The internet has become the gateway to the international markets.
Through connectivity, firms are meeting over the internet, where they display their goods online. This is unlike the traditional marketing where distances had to be travelled to study or meet new clients. This has made global marketing to be cheaper, efficient and enhanced the accessibility as the global market is just a click away in an office comfort (Venkatesh & Meyer 2009, p. 129) Over the years, small firms intending to enter the international markets have experienced challenges that relate to how they get information and the right contacts for potential customers; with the internet this challenge has been eliminated.
This is a scale which has ensured that large scale firms and the small scale firms have equal chances in term of reaching customers. The internet has done away with the geographical and time zone barriers which slowed marketing activities in the international arena (Saeed 2008, p. 21). Challenges faced by small exporting firms due to the internet through the internet has reshaped the global marketing opportunities and provided an equal opportunity to both small and large firms in accessing the global customers; there are challenges which the small exporting firms have faced due to the internet.
The small exporting firms have had to deal with the issue of cybercrimes. Unlike the big firms that have well-developed systems to avoid cyber attacks, the small firms have fallen prey to cyber-attacks that interfere with their export activities (Venkatesh & Meyer 2009, p. 131). International markets are based on effective communication, the small firms exporting goods and services have had the challenge of language barriers, cultural barriers and infrastructural barriers.
For instance, the small firms have no capacity to have many websites that have different languages and as a result they end up relying on one language which limits their ability to reach many international clients (Saeed 2008, p. 17). A good internet marketing internet requires good computers and broadband that can be relied on. The small firms have challenge of funds to have good networks that efficiently support their marketing. Conclusion The internet has thus made communication easier, cheaper and faster compared to the traditional communication tools such as media, use of catalogs and distribution channels that are far slower and expensive.
In addition, the internet provides a platform in which many customers all over the world can access. This has deflated the competitive advantage that used to be enjoyed by large firms who had means to reach many customers. However, there still exist challenges that relate to capacity by small firms. The challenges are not faced by multinationals and hence they maintain a competitive edge over the small firms despite of the equal opportunity the internet has provided.
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