The paper “ Wal-Mart China - the Role of Innovative Communication, Implementing Sustainable Practices, Sustainability Challenges in the Merchandising Operations” is a brilliant variant of case study on management. Wal-Mart CEO Scott is right in stating there is no intrinsic contradiction between reducing the company’ s ecological footprint while optimally carrying out its business practices. For instance, the company has experienced tremendous success in recent years owing to the position it has acquired in the international market. It is among the major retail stores that have been able to employ unique business activities and operations that include but are not limited to lower and affordable prices for goods and services as well as an inclusive logistics pattern.
However, amidst all the success, the organization has experienced tremendous criticism owing to the labor practices and non-conformity to the market regulations. It has affected most of the retail stores particularly Wal-Mart China (Hopwood 4). Although it continues to offer the best prices and services for its products, its position on reducing the ecological footprint has been questioned. It is possible that instead of affecting the operations, sustainable practices will improve the organization’ s success in the end. An additional example of the lack of contradiction is china where the company has designed objectives making the environment habitable and sustainable by ensuring that the concept is understood across the corporate arena.
The first aspect of consideration, in this case, is the application of sustainable stores and operations that would minimize the costs and ensure the maximization of profits. For instance, Wal-Mart China sought to outsource third-party logistics, providers, retail stores and office spaces. Under the trade-offs theory, this concept is plausible since it reduces the input-cost benefits and ensures that the organization maintains a candid state throughout its operations.
The connection between such changes and the provision of services along lower prices is minimal since the retail store will still maintain its clients. Furthermore, the possibility of pilfered energy is limited once energy saving is included in the strategy. An important illustration facilitating a reduction of the company’ s ecological footprint is sustainable practices that revolve around the system supply chain that includes the types of suppliers they deal with.
A major step in achieving desired results and maintaining or reducing the costs of operations would be accommodating business partners, shareholders, and suppliers that share a similar goal. For instance, Wal-Mart China incorporated a unique feature in its structure by evaluating the types of suppliers in conjunction with its operation. The concept underlying this movie revolved around the possibility that a review would reduce the costs and improve the efficiency of the services offered. Therefore, CEO Scott was justified by highlighting that the costs and service delivery methods would not be affected by restructuring the operations to meet the sustainability requirements.
A green supply chain such as inclusive logistics would imply a green business. The trade-off theory supports sustainable practices by reflecting on the importance of innovative communication that builds a positive business structure to support any initiatives created under the brand. A succinct communication process ensures that the link between internal processes with external suppliers progresses analogously to represent a successful organization. For instance, Wal-Mart China's concentration on transparent communications SVN with the stakeholders seeking to develop a unified vision that would motivate employees towards working for the success of the strategy.
Such a concept may not interfere with the prices that are offered by Wal-Mart China. However, it may interfere with the operational costs in case the communication structure changes completely.