The paper “ Role of Communication in Coping with Resistance to Change, the Best Style of Managing Change, Varying Change Agent according to Changing Situations” is a dramatic example of an assignment on management. Today, organizations operate in a constantly changing environment driven by globalization, technological changes, and cultural shifts, among other factors. Consequently, the organizations have got to change accordingly in reaction to the environmental changes. This process of change ought to be managed well seeing as it is growing to be a crucial aspect within organizations. However, current research reveals that 60 – 70 percent of change programs do not succeed.
Resistance to change has been time and again come out as the key factor causative to these failures. Resistance to change can arise as a result of various reasons. Among these reasons is poor communication. Poor communication has been found to be the main setback when analyzing abortive change processes. As in any other business discipline, the significance of communication cannot be overemphasized in managing change. Change involves, individuals, teams, stakeholders, along with other groups. Each participant has their own communication needs.
Change communications management calls for timely and appropriate generation, collection, dissemination, storage, and ultimate disposition of information. Organizations depend on effective communication to kick off and sustain change. In the end, the sensation of whichever change endeavor relies on how well the approach for and the essence of the change is communicated to those who are the targets of change. Research shows that effective communication is very much beneficial to organizations seeking to implement change. Communication with employees keeps them up to date regarding the change progress. Change usually comes with lots of uncertainty.
People will resist change seeing as this uncertainty threatens their position. They will more often than not have cynical feelings regarding the outcomes of the change process or the security of their job among other factors. Communication helps to shrink the level of uncertainty by presenting the correct information. Moreover, with effective communication, it is possible for the organization to deal with resistance arising from insufficient or wrong information breakdown from the recipients of change. It helps to prove to people of the desire to change. Communication also entails an exchange of ideas, opinions, fears, and doubts.
This exchange gives emphasis on a participative approach, where employees in an organization are involved thereby smoothing the process of implementing change. Through communication, the organization may well attend to concerns held by employees. It also enables the organization to pay attention to strategic issues, especially in the first stages of the change process. Effective communication can be enabled through various methods, such as face-to-face dialogue, group presentations, conferences, and reports, among others. The organization should plan its communication carefully, specifying the method and frequency of communication, which vary depending on the needs.
Communication too helps to handle stakeholder expectations. Setting the correct expectations with each and every one stakeholder will smooth the progress of controlling change and ensuring that all stakeholders find essential information. Cultural considerations in communication are also important due to the globalization of the work environment. The organization ought to consider various cultural nuances such as nodding, shaking hands, and the use of gestures, among others.