The paper "ANZ Bank Public Relations" is a good example of a business assignment. Public Relations (PR) is a very crucial marketing strategy that organizations employ in an attempt to promote their sales, and their public image and reputation. Firms find PR a more convenient and cost-effective of maintaining their performances; meeting target audiences; communicating messages on their products and services; and increasing their sales, as compared to the traditional methods like new releases and advertising. ANZ Bank is one of the best performing financial institutions in Australia. Nevertheless, its reputation was recently ruined due to a savings account scandal.
The issue adversely influenced its stakeholders’ reputation on the company, and this, in turn, affected the bank’ s overall reputation. Therefore, the report seeks to explore public relations roles in organizations, especially in the banking sector; the issue in ANZ Bank; the bank's stakeholders, the public, as well as their significance in the firm. Table of contents List of figures and tables Appendix A Appendix B Introduction With the increasingly competitive corporate world, organizations strive to maintain their reputations and images so as to broaden their market shares. Public relations (PR) strategy is one of the ways in which companies uphold their productivity.
This approach is crucial in firms, as they promote sales volume, restores corporate damaged reputation; meets the marketing goals and audience targets that conventional strategies like advertisement cannot, and creating credibility trust, relevance, and long-term associations. In terms of the banking industry, PR enhances acquisition and retention of new talents; capital access; industry visibility; higher valuation; and channel visibility; shareholder visibility. ANZ bank strives to adopt PR in order to restore the lost image created by the savings account scandal that affected all its stakeholders. Public relations Public Relations (PR) is one way in which organizations, companies, or people improve their business reputations.
On behalf of their clients, public relations firms or public relations professionals perform the task. PR entails firms communicating with media and by media to bring out clients in the best possible way.
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