The paper "Analysis of Apple’ s Competitiveness " is an outstanding example of a management assignment. Apple’ s phenomenal success in post-2000 can be attributed to various factors, including a strong leadership orchestrated by the founder and the then CEO, Steve Jobs. He was the mastermind behind Apple’ s product line, the iPhone, iPod, and iPad. Many companies focus on satisfying the shareholder and generating maximum revenues, but as Meyer (2015) asserts, Apple gave priority to customers, satisfying them first, and then worrying about the shareholders. As such, the strategic plan revolves around customers, and the driving force behind can be attributed to a high level of competitiveness compared to competitors and strong organizational culture. According to Robbins et al.
(2014), whenever a company has a strong corporate culture, it has a strong foundation for success. In the case of Apple, this was provided by Steve Jobs and laid a workable framework for supporting change, as well as new strategies and policies. As such, this is the reason the company invests in research and development to enhance innovation. Apple’ s innovation is observable regarding how it fabricates its line of iPhone, iPad, and Apple Watch brands that have gained international recognition.
According to Meyer (2015), the company’ s corporate culture is characterized by top-notch excellence, creativity, innovativeness, and secrecy. In addition, Steve Job’ s combative leadership style was one of the features that led to the success of the corporation, as he challenged the employees to ensure that they had what it takes to work at the company (Fogliasso and Williams, 2014). However, as Meyer (2015) points out, under the leadership of the current CEO, Tim Hook, the leadership is changing to less combative and more sociable one. Apple’ s Competitiveness has enabled its global success.
According to Johnson, et al. (2012), the company produces high-tech products, the company since 2000 faces stiff competition from other companies including Google, Hewlett-Packard (HP), Amazon, and Microsoft. However, Apple has managed to leapfrog these companies and has quickly become a legend, and as Johnson et al. (2012) point out, innovation has been the core of its survival and development. Ideally, the company has excelled in fabricating products that warrant customer loyalty.
In essence, as Meyer (2015), asserts, Apple grasps the requirements of the customer, while at the same time ensuring that the products are trendy, impeccable, technologically sound, and luxurious. All these aspects combined enable consumers to pick Apple’ s products rather than the competitors’ . For this reason, the company has experienced tremendous growth compared to competitor firms. Also, the company had adapted to the new market trends, where consumers prefer products that are user-friendly, trendy, luxurious, and technologically superior. Apple capitalized on these patterns by manufacturing products that fit into these trends, as well as adopting a broad differentiation facilitated by the generic strategy, such as smartphones, computers, and watches.
Consequently, it facilitates the company to differentiate its products from those of the competitors. As such, market segments that grew from Apple’ s strategies include those characterized by behavior bases, such as the effectiveness of product usage, as well as psychographic segments which are forged by lifestyles and values.
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